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Jurnal Manajemen Dan Kewirausahaan
ISSN 2301-9093 · Universitas Merdeka Malang · 179 artikel di indeks
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Artikel Jurnal
The Influence of Financial Literacy, Income, and Lifestyle on Personal Financial Management with Self Control as a Moderating Variable
This research aims to examine the influence of financial literacy, income, and lifestyle on personal financial management, with self-control as a moderating variable. To test hypotheses and explain correlations between variables, explanatory research methods are employed. 125 Merdeka University…
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Artikel Jurnal
The Decline of Transmart: How Brand Image, Price, and Lifestyle Affect Consumer Satisfaction and Purchasing Decision
This study is of the quantitative causative kind, meaning that it searches for causal links resulting. The sampling technique used by researchers is a convenience sampling technique where the subject is chosen because of the ease of access and location of the respondent with the researcher while…
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Artikel Jurnal
Investigating the Determinants of Online Fashion Purchases: Insights into Consumer Intention in the E-Commerce Marketplace
This research aims to analyze the factors influencing consumers' intentions to make online purchases on fashion e-commerce marketplaces in West Sumatra. The study employs quantitative methods, utilizing SEM-PLS. It adopts an explanatory research approach, focusing on causal study. The time horizon…
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The Influence of Digital Leadership on Millennial Employee Performance in East Java Mediated by Employee Creativity
This study aims to analyze and test the influence of digital leadership on employee performance mediated by employee creativity. The research sample consisted of 135 respondents who met the criteria as employees aged 27-42 years and worked in companies in East Java province. Data were analyzed…
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Employee Green Behavior's Impact on Sustainable Environmental Performance: Exploring The Mediating-Moderating Roles of Perceived Organizational Support and Self-Efficacy
This study aims to analyze the mediating role of perceived organizational support and moderating role of self-efficacy in the influence of employee green behavior on environmental performance sustainability. The method used in the study was quantitative, involving 300 respondents. The data analysis…
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The Mediating Role of User Satisfaction in the Relationship Between Information Systems Service Quality and Individual Performance in Malang University-Level e-Learning
This research investigates the multifaceted landscape of online education for students of higher education within Malang City, Indonesia. In today's digital learning era, the quality of Information System Service in online educational platforms stands as a critical factor. This study extends its…
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Artikel Jurnal
The Effect of Online to Offline (O2O) Services Through Mobile Apps in Indonesian Coffee Shop towards Consumers Purchase Decision
The surge of Online to Offline (O2O) mobile applications in the Food Beverage (FB) industry has become a significant trend, particularly in the wake of the COVID-19 pandemic. This study aims to empirically investigate the substantial impact of various consumption values on consumer purchase…
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Enhancing Patient Revisit Intention and Positive Word of Mouth: An Empirical Study of Medical Tourism
The growth of medical tourism industry in various countries has fostered global competition. Hospitals need to improve healthcare quality, brand image, and perceived value to gain patient satisfaction so that there is an increase in positive word-of-mouth and patient revisit intention. Therefore…
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The Influence of Green Supply Chain Management on Environmental Performance with Government Regulation as Mediation in Convection MSMEs
Micro, small, and medium enterprises (MSMEs) are one of Indonesia's largest employment sources. According to the Ministry of Economy, Maritime Affairs and Investment, textile, convection, batik, yarn, and textile industries are among the MSME enterprises contributing to waste pollution in…
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The Influence of Taste and Packaging on Purchase Decisions and Repurchase Intentions
The purpose of this study was to determine how taste and packaging influence purchasing decisions and repurchase interest. The population of this study were 271 consumers of Nikita Fried Chicken. By selecting a sample that only includes consumers of Nikita Fried Chicken products, the sampling…
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Human Versus Corporate Tone of Voice: Which one Performs Better in The Telecommunication Industry?
This research delves into the nuanced impact of human and corporate tones of voice on perceived social presence, trust, and customer satisfaction, contrasting the communication strategies between the human tone of the voice-centric brand (HCB) and corporate tone of the voice-centric brand (CCB)…
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Harmonizing Halal Entrepreneurship in Yogyakarta's Warmindo Ventures: Insights from the Kuningan Community
This study explores the entrepreneurial landscape of Warmindo ventures established by the Kuningan community in Yogyakarta, Indonesia, with a particular focus on the perspective of Sharia entrepreneurship. The research explores the motivations, strategies, and success factors behind these ventures…
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Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce?
Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions through attitudes. The urgency of this research is the…
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Entrepreneurship Education and Academic Support Influence Students' Entrepreneurial Intention with Parental Role as Moderator
This study aims to examine the influence of entrepreneurship education and academic support on student entrepreneurship intentions, taking into account the moderating role of parents. The explanatory research approach was used to explain the relationships between variables and to test the…
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Artikel Jurnal
Mixue Expansion Strategy: The Effect of Location, Price, Lifestyle on Purchasing Decision and Brand Image As Intervening
For culinary service providers, especially soft drinks (ice cream) today, knowing the pattern of buying decisions of consumers is very important. Efforts need to be made to create an expansion strategy so that products can be recognized and consumed by consumers. Mixue as one of these business…
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Artikel Jurnal
MSME Dexterity Analysis: Absorptive Capacity and Knowledge Stickiness in Endemic Era of Depok MSME’s
This study aims to examine and investigate the effect of absorptive capacity on MSME’s agility, the effect of knowledge stickiness on the agility of MSME’s, and identify the key factors forming absorptive capacity and knowledge stickiness in MSME’s in Depok City. Testing the impact of MSME’s…
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Artikel Jurnal
Identifying the Factors Affecting MSMEs’ Intention to Buy Flavor B2 Replacer as Halal Seasoning Solution
Consumption of halal food is currently not only a concern of the Muslim community, but non-Muslim communities have also paid attention to halal products due to their high health orientation. Lard oil is one of the ingredients to improve the taste of food; however, besides being haram, lard contains…
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Exploring Factors Influencing Technology Adoption among Generation Y: A Study of MOOC Users
The primary objective of this study is to investigate the factors affecting customers’ intention and usage of MOOC (Massive Open Online Course) in generation Y based on the UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). The paper opted for a quantitative method involving 150 MOOC…
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Artikel Jurnal
Factors Affecting Behavioral Intention of Millennial Generation Using Mobile Delivery Order Services in Digital Era Revolution
The purpose of this research is to analyze the factors that can influence the behavioral intention of the millennial generation towards the use of mobile delivery order (MDO) in food delivery services. Questionnaires were distributed to 218 respondents who are millennials and have used the mobile…
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Artikel Jurnal
The Effect of Financial Literacy and Self-Control on Consumptive Behavior with Paylater as a Mediating Variable
This study aims to analyze: (1) the effect of financial literacy on consumptive behavior, (2) the effect of self-control on consumptive behavior, (3) the effect of Paylater on consumptive behavior, (4) the effect of financial literacy on Paylater, (5) the effect of self-control on Paylater, (6)…