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Jurnal Ranah Komunikasi
ISSN 2302-8106 · Jurusan Ilmu Komunikasi FISIP UNAND · 129 artikel di indeks
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Artikel Jurnal
STRATEGI KOMUNIKASI PELAYANAN BURGER KING BLOK M PLAZA (JAKARTA) DALAM MENINGKATKAN KEPUASAN KONSUMEN
This study aims to examine the service communication strategy of Burger King Blok M Plaza (Jakarta) in order to improve customer satisfaction. The background of the study comes from the tight competition in the fast-food restaurant industry and the importance of communication quality in developing…
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Artikel Jurnal
KONSTRUKSI IDENTITAS GASTRONOMI DALAM CITY BRANDING KOTA PADANG (STUDI PADA FASE AWAL ROAD TO GASTRONOMY CITY)
Padang's culinary reputation has long been embedded deeply in public consciousness, yet this strong association has never been deliberately managed as a sustained city branding identity. This article examines how gastronomic identity is being constructed during the early phase of Padang's Road to…
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THE RELATIONSHIP BETWEEN TIKTOK EWOM AND HO CHI MINH CITY STUDENTS’ STUDY-ABROAD INTENTION
TikTok has developed as a valuable eWOM source for study abroad information. However, research looking specifically at the relationship between eWOM on TikTok and study abroad intentions is still lacking in Vietnam, particularly when it comes to the distinctive context of Ho Chi Minh city students…
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POLA KOMUNIKASI KELUARGA MAHASISWA PERANTAU DALAM PENCEGAHAN PERILAKU MENYIMPANG (STUDI KASUS DI KOTA MEDAN, SUMATERA UTARA)
This study aims to analyze the communication patterns of long-distance families as a preventive measure against deviant behavior among college students living away from home in Medan, as well as to examine the use of digital media and prevention strategies. This study employs a constructivist…
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Artikel Jurnal
HUBUNGAN PENGGUNAAN MEDIA SOSIAL DENGAN TINGKAT PENGETAHUAN TENTANG KEKERASAN BERBASIS GENDER ONLINE (KBGO) PADA GENERASI Z DI KOTA PADANG
The high number of cases of Online Gender-Based Violence (OGBV) in Padang City indicates that many individuals are still unaware of and unaware of such violent behavior. This study was conducted to determine the relationship between social media use and the level of knowledge of OGBV among…
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CONTENT ANALYSIS ON THE ROLE OF @BUMIJO.ID SOCIAL MEDIA IN RAISING CONSUMER AWARENESS OF ENVIRONMENTAL ISSUES
The social media account @bumijo.id focuses on education and promoting an environmentally friendly lifestyle. The @Bumijo social media platform has the potential to serve as a campaign medium for environmental awareness. This research aims to analyze the Instagram content of @bumijo.id in building…
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Artikel Jurnal
STRATEGI KOMUNIKASI ANTARPRIBADI CRO DALAM MEMBANGUN KEPERCAYAAN PELANGGAN DI PT ASTRA DAIHATSU CIBEUREUM BANDUNG
PT Astra Daihatsu Cibeureum Bandung is a profit-oriented company operating in the automotive sector. In the midst of tight business competition, product quality needs to be supported by good service quality. The party whose job it is to serve and foster good relationships with customers is the…
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Artikel Jurnal
REGIONAL RADIO AS A POLITICAL COMMUNICATOR: THE ROLE OF SWARA TANGERANG GEMILANG RADIO IN PROMOTING THE POLITICAL PARTICIPATION
This study examines Swara Tangerang Gemilang Radio, a regional radio station in Tangerang Regency, and its role as a political communicator in promoting political participation among the people of Tangerang Regency in 2019. As is well known, 2019 has been a political year because it coincides with…
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STRATEGI INTEGRATED MARKETING COMMUNICATION HARIAN BISNIS INDONESIA DALAM MEMPERTAHANKAN PENGIKLAN ADVERTORIAL: STUDI KASUS DI KOTA PEKANBARU
Sustainability of print media relies heavily on advertising space. Competition in print media advertising in Indonesia requires companies to effectively promote their advertising space. Bisnis Indonesia is a national daily newspaper with a focus on economic and business news. Despite a decrease in…
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REPRESENTATION OF MINANGKABAU CULTURAL VALUES IN MINANGKABAU TIGER SILAT ON INSTAGRAM: SEMIOTIC STUDY OF CHARLES SANDERS PEIRCE
This study aims to analyze how Minangkabau cultural values are represented through the Minangkabau Tiger Silat account on Instagram. Using a qualitative approach and Charles Sanders Peirce’s semiotic theory, this research investigates how signs in the form of icons, indexes, and symbols are used to…
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Artikel Jurnal
MITOS IM3 SEBAGAI SOLUSI KONFLIK IBU DAN ANAK DALAM IKLAN “DEKATKAN JARAK NYATAKAN SILATURAHMI”
According to Mukromin (2019), advertising refers to activities aimed at introducing goods or services through mass media or other forms of communication, with the purpose of interpreting the quality of a product or service based on consumer needs and desires. The main objective of advertising is to…
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Artikel Jurnal
INTEGRATION OF LOCAL WISDOM AND COMMUNICATION STRATEGY IN CONSERVATION POLICY FOR SUSTAINABLE AND INCLUSIVE DEVELOPMENT
This paper emphasizes the importance of integrating local wisdom into conservation policies from the perspective of participatory communication as a key strategy for achieving sustainable and inclusive development. The participatory communication approach emphasizes the active role of various…
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REIFICATION OF DA'WAH MEANING THROUGH MEDIA AMONG PRACTITIONERS OF THE "AZAB" SUB-GENRE RELIGIOUS SOAP OPERA
This study examines how behind-the-scenes practitioners of the "azab" (divine punishment) sub-genre religious television dramas perceive da'wah (Islamic proselytizing) through television media and the role of religious preachers within it, viewed through the lens of Axel Honneth's theory of…
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ANDALAS UNIVERSITY BRANDING STRATEGY: INSTITUTIONAL HISTORY IDENTIFICATION IN BUILDING IDENTITY AS AN ENTREPRENEURIAL CAMPUS
Universitas Andalas (Unand) as one of the oldest universities in Indonesia has a long history in shaping institutional identity rooted in local values and national spirit. In the context of the changing landscape of higher education that is increasingly competitive and innovation oriented, Unand…
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THE BRANDING OF WARDAH ON E-COMMERCE SHOPEE TO ENHANCE SALES AMONG FEMALE CONSUMERS IN MEDAN
This study examines Wardah's branding strategy on the Shopee e-commerce platform to increase sales among female consumers in Medan. Employing a qualitative case study approach, the research involved in-depth interviews, observations, and documentation with eight female participants who had…
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RECOGNITION OF KAMPUNG ELO PUKEK, PURUS, THROUGH SOCIAL MEDIA
Kampung Tematik Elo Pukek, located along the coastal area of Padang, West Sumatra, is a culturally significant fishing village recognized for its traditional maelo pukek fishing method. Despite official recognition and its potential as a tourism and educational destination, the area remains…
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THE ROLE OF BUSINESS COMMUNICATION IN BRIDGING DEVELOPMENT STRATEGIES AND SOCIAL NETWORKS FOR THE ‘BUNDA COLLECTION’ FASHION MSME
The sustainability and growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is highly dependent on adaptive business strategies and effective utilization of social networks. This study aims to analyze how business development strategies and the role of networking support the success…
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Artikel Jurnal
THE CONSTRUCTION OF STUDENT ACTIVISM IMAGES IN SOUTH KALIMANTAN’S LOCAL MEDIA
This study aims to examine the construction of student imagery in local media coverage in South Kalimantan during the 2019–2024 period. The primary focus is directed at how students are represented in the context of demonstrations through online media jejakrekam.com and langkar.id. A total of 157…
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Artikel Jurnal
ELECTRONIC WORD OF MOUTH (E-WOM) AND PURCHASE DECISION ON FASHION PRODUCTS AT SHOPEE
Electronic Word of Mouth (e-wom) refers to a marketing communication approach that involves the dissemination of recommendations for goods and services through social media or e-commerce platforms. The objective is to exert influence on prospective shoppers by directly perusing reviews of…
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JARINGAN WACANA MEDIA: STUDI DNA PADA BERITA “PRABOWO EVAKUASI 1000 WARGA GAZA” DI KOMPAS.COM
This study aims to analyze the discourse network (Discourse Network Analysis) in news coverage related to the evacuation of 1,000 Gaza residents by Prabowo on the online media portal Kompas.com during the period of April 11-22, 2025. This research uses 16 news articles containing 67 statements…