187 hasil
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Matrik, Pp 9-19 (2025)
ISSN 2302-8890 · Universitas Udayana · 187 artikel di indeks
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Artikel Jurnal
Frugal Innovation: a Bibliometric Study of the Conceptual Foundations and Future Research Directions
Frugal innovation is gaining traction in resource-limited settings, emphasizing sustainability. This paper uses bibliometric analysis to explore trends and gaps in frugal innovation research. Further publications were identified from the Scopus database using the Publish or Perish tool for the…
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Enhancing Innovation Performance by Utilizing Knowledge Management, Strategic Flexibility, and Organizational Creativity
Market turbulence compels SMEs to innovate through strategic flexibility and organizational creativity to maintain a competitive advantage. In Bali, SMEs face challenges such as a lack of organizational creativity, limited understanding of knowledge management, and the pressing need for innovation…
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Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases
Competition in the beauty sector is very competitive, because this industry has many enthusiasts. However, people do not have much knowledge about local skincare products. This study explores the relationship between trust in beauty influencers, advertisement credibility, brand credibility, and the…
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Social Proof as A Leveraging Variable For Purchasing Decisions
This study aims to analyze the influence of affiliate marketing and online customer reviews on social proof and purchasing decisions on TikTok. Data collection method by distributing questionnaires to TikTok users in Central Java. The data collection technique uses quota sampling and purposive…
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Behavioral Biases, Financial Literacy, and Female Investors: The Role of Social Media
The Indonesian capital market faces challenges in investor growth, particularly with low investment levels among women. Female investors lag behind men in both the number of investors and the value of investments. Despite an increase in the number of female investors, their investment values remain…
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Heuristic Bias and Loss Aversion Impact in Stock Investment Decision Making in Batam
Technological advancements affect an individual's financial management by increasing spending and necessitating investments to meet these needs. This research intends to analyze the effect of heuristic bias and loss aversion on investment decision. This study uses the investment decision variable…
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Impact of Fintech on Financial Performance of MSMES in Bali with Financial Literacy as Moderator
This study examines the impact of fintech on the financial performance of micro, small, and medium enterprises (MSMEs) in Bali, with financial literacy as a moderating variable. A quantitative approach was employed, utilizing primary data collected through questionnaire distribution. The sampling…
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Gacha Addiction and In-App Purchases: A Study on Genshin Impact Players in Indonesia
The purpose of this study was to examine the impact of gacha addiction and good price on the intention to purchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to…
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Artikel Jurnal
Family Business Succession: Analysis of Success Drivers Based on Entrepreneurship Theory using NVivo modeling
This study explores the influence of personal and organizational characteristics on the motivation of successors in family business succession in Indonesia. Through a survey involving 30 respondents from West Java, data were analyzed using NVivo software. Findings indicate that age, gender, and…
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The Effect of Overconfidence, Representative, Anchoring, and Availability Biases on Investment Decisions and Market Efficiency
This study looks at how behavioral biases affect investment choices and market efficiency. This research was conducted because many millennials invest on a bandwagon without having a good understanding of investment. This kind of study use the structural equation modeling analysis method. The…
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Segmentation Analysis of Staycationers in Jakarta
Staycation has been growing and continuously gaining popularity in Indonesia during and after the COVID-19 pandemic. This study aims to identify segments of staycation tourists/staycationers in Jakarta, one of Indonesia's most popular staycation destinations. Using quantitative methods, this study…
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Factors that Influence Shared E-Scooter Usage Intentions on University Campus
In response to increasing environmental awareness, universities have introduced shared e-scooters for staff and students. However, usage remains low, indicating a disparity. This study investigates factors influencing Kasetsart University (Bangkok, Thailand) students' intentions to use shared…
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Digital Content Marketing for Promoting Creative Economy at Dharmawangsa Entrepreneur Community (DEC)
As technology advances, digital content marketing becomes crucial for Micro, Small, and Medium Enterprises (MSMEs) like the Dharmawangsa Entrepreneur Community (DEC), which face challenges in adopting new marketing strategies. This study explores the integration of both conventional and digital…
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Reciprocal Relationship between Subjective Well-Being, Social Media Engagement and Compulsive Buying Behavior
This study aimed to investigate the interplay between subjective well-being (SWB), social media engagement (SME), and compulsive buying behavior (CBB). It explored long-term and reciprocal connections among these factors using a longitudinal design with a 2-wave investigation of 226 employees from…
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Investigating the Impact of Event Experience on Satisfaction and Behavioural Intention of Music Event Audiences
Many music events, be it concerts or festivals, are being held worldwide, and Indonesia is one of them. Motivation to attend a music festival is an experience that is a balance between fun, self-reflection, and impact. Our objective is to investigate how event experience helps shape satisfaction…
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Impact of Green Entrepreneurial Orientation and Entrepreneurial Education on Green Entrepreneurial Intention Through Environmental Awareness
Indonesian Government has been planning the green economic strategy as an effort to prioritize the environmental sustainability. Green entrepreneurship aligns with this strategy by promoting environmentally-friendly business concept. This research aimed to reveal the effect of green entrepreneurial…
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Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts
Modern companies invest heavily in understanding future customer needs, but these efforts are sometimes unappreciated, leading to poor results. This research aims to understand future anticipation by linking it to companies' predictions of technological, cultural, and competitive changes and how…
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Integrating Marketing Strategy: Destination Image and Digital Marketing's Impact on Tourist Interest in Banyuwangi
This study aims to analyze the effect of Destination Image and Digital Marketing on tourist interest in Banyuwangi as a tourism destination. This research was conducted using qualitative data analysis (QDAS) methods and data was collected through a survey of 150 respondents who visited tourist…
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Corporate Resilience During the Covid-19 Pandemic: the Role of ESG Performance and Financial Flexibility
Stocks of substantial ESG firms have been claimed to perform better during crisis periods and consequently serve as an "equity vaccine" for investors. This study explores ESG ratings and financial flexibility's impact on stock performance. We test these hypotheses in the ASEAN-5 setting by…
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Artikel Jurnal
Factors that Influence Electric Vehicle Purchase Intention: an Evidence from Indonesia
Electric vehicles (EV) are new products that will replace conventional vehicles. Previous studies on factors influencing EVs purchase intention rarely includes the impact of social media factors. This study aims to build a comprehensive model examining factors that influence consumer intention to…