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Journal

Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss 108, Pp 5-18 (2025)

ISSN 2311-2379 · V.N. Karazin Kharkov National University · 219 articles in the index

  1. Journal Article

    Global supply chains and China’s textile cross-border trade: case study of Jiangsu province

    T. Bitkova; T. Chen

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    As one of the world's largest producers and exporters of textiles and clothing, China plays a key role in the reconstruction of the global supply chain and in the changes in the international trade situation. China's textile industry, as a traditionally profitable one, is facing unprecedented…

  2. Journal Article

    Application of the arbitrage pricing based on Gaussian temporal factor analysis (TFA) for the prediction of cryptocurrency prices

    A.D. Gbadebo; L.A. Abdulrauf

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The study demonstrates how the Gaussian TFA model can be applied for cryptocurrency price forecasting. The study considers four approaches of the Extended Normalized Radial Basis Function (ENRBF), namely, the N-Adaptive ENRBF, S-Adaptive ENRBF, ICA-ENRBF and APT-based TFA-ENRBF to make…

  3. Journal Article

    Development of managerial competencies in virtual communities: experience of managing Minecraft clans

    O. Krupskyi; Y. Stasiuk; A. Levenets

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    This article explores the development of managerial competencies within virtual communities, using the example of Minecraft clan management. The relevance of the study is determined by the growing role of digital platforms in developing management skills among youth and the need to adapt…

  4. Journal Article

    International expansion of Ukrainian business into the EU market: analysis of the external environment and development prospects

    H. Tymokhova; Y. Kovalov; V. Nesterenko

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The paper presents a comprehensive analysis of the international expansion of Ukrainian businesses into the European Union market. In particular, the study is focused on identifying the main external barriers, competitive advantages, and development prospects of Ukrainian enterprises in the context…

  5. Journal Article

    Statistical analysis of the impact of “terms of trade” on the trade balance of Ukraine

    A. Nepran

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The article reveals the impact of the “terms of trade” on the state of Ukraine’s trade balance. The purpose of the article is to quantitatively assess the impact of the "terms" of foreign trade on the state of the trade balance and on the main export goods of the Ukrainian economy and to develop…

  6. Journal Article

    Financial market in the context of digital innovation: implications for marketing practices

    O. Sukach; S. Savchenko

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    In the current context of financial services transformation driven by rapid technological development, increasing competition, and changes in consumer behavior, marketing strategy requires a profound rethinking and adaptation to the digital paradigm. This article explores the key drivers of…

  7. Journal Article

    Features of investment in the Ukrainian real estate market. Geo-information approach

    T. Merkulova; O. Pomortseva; S. Kobzan et al.

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    This article addresses the urgent issue of investment in Ukraine’s real estate market. It proposes the use of geographic information systems (GIS) for the collection, processing, and continuous updating of real estate data. The relevance of the study lies in the application of geodatabases for…

  8. Journal Article

    The impact of the circular economy on the development of small business

    S. Korobka

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The article examines the impact of the circular economy on the development of small businesses, identifies key benefits and challenges they face during the transition to a new business model. The main principles of the circular economy are described, such as reducing the use of primary resources…

  9. Journal Article

    Sustainable household energy supply: methodological approaches to making optimal economic decisions

    I. Sotnyk; M. Sotnyk; T. Kurbatova et al.

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The destruction of Ukraine's power infrastructure due to military actions exacerbates the problem of sustainable household energy supply. Frequent power, gas, and water outages lead to network overloads, rising tariffs, and decreased energy security. The vulnerability of traditional centralized…

  10. Journal Article

    Ukraine's IT sector: analysis of trends under martial law

    A. Petrova; M. Deineka; K. Priadko

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    Information technologies (IT) play a key role in stimulating growth, stability and innovative development of the Ukrainian economy. IT sector is one of the leading and export-oriented sectors of the national economy, contributing to foreign exchange earnings, strengthening international…

  11. Journal Article

    Theoretical and practical problems of implementing energy management at enterprises

    L. Bezzubko; B. Bezzubko

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The relevance of implementing energy management systems (EMS) is related to the rising cost of fuel and resource consumption, as well as the large-scale destruction of national energy supply facilities during the war. Taking into account the requirements of sustainable development, rational use of…

  12. Journal Article

    The importance of a project charter in digital marketing project management

    O. Kim; M. Kudinova; V. Kovalova

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The study focuses on the important issue of marketing project management, in accordance with the PMBOK guidelines, which contain knowledge and best practices in project management, as well as the standard that was used as a basis for the development of the international standard ISO 21500. The…

  13. Journal Article

    Ukrainian IT companies in the global information technology services market

    O. Shuba; M. Shuba; M. Sahura

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The global IT services market plays an important role in the development of Ukraine's economy: it increases GDP, contributes to job creation, attracts investment, and strengthens integration into the global economy. At the same time, the Ukrainian IT sector faces challenges such as economic…

  14. Journal Article

    Model of classification of the metal products assortment by business process indicators of the resilient behavior of a metal trading company

    M. Shabelnyk

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    In the context of modern environmental instability caused by various types of crises, metal trading companies face the necessity of strengthening their resilient behavior. The key factor in forming and increasing the level of resilience of metal trading companies is the effective management of the…

  15. Journal Article

    Integration of accounting information systems and reporting into the digital model of institutional financial management

    N. Shyshkova; S. Shyshkov

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    This article examines the integration of accounting and financial reporting information systems into a unified digital financial management model. In the context of digital transformation, such integration has strategic significance for ensuring the efficiency and resilience of enterprises and…

  16. Journal Article

    National industrial sectors: economic and energy characteristics

    D. Cherevatskyi; M. Soldak; D. Cheylyakh

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The article explores the integrated relationship between the economic and energy dimensions of industrial performance, with a particular focus on the position of Ukraine’s industrial sector in the global context. Although major international institutions systematically publish extensive datasets –…

  17. Journal Article

    Artificial intelligence in financial management: strategic vectors and challenges

    I. Kovova

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The author of the article considers the main directions of application of artificial intelligence in financial management. The article reviews the main scientific sources and positions of practitioners on the strategic prospects of applying artificial intelligence tools in financial management. The…

  18. Journal Article

    Adaptation of the Triple Helix model in ukrainian IT clusters: potential, barriers, and prospects

    B. Lypovetskyi; L. Guryanova

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The article provides a comprehensive analysis of the possibilities for adapting the Triple Helix model to the functioning of Ukrainian IT clusters. It is noted that Ukraine’s IT sector demonstrates high resilience during periods of socio-economic and security challenges, ensuring foreign currency…

  19. Journal Article

    Government incentives as a factor in the development of the global electric vehicle market (the case of european experience)

    O. Shuba; M. Shuba; O. Chala

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The European experience in promoting the development of electric vehicles, particularly in countries such as Germany, France, the Netherlands, Belgium, and Norway, confirms the effectiveness of a comprehensive approach that combines tax incentives, direct subsidies, and the active development of…

  20. Journal Article

    Economic cybernetics in marketing budget management: optimization of digital advertising expenses

    V. Zubova; O. Nikolaeva; Ye. Savchenko

    Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, Iss… · 2025 · Ukrainian · DOAJ

    The article highlights the role of economic cybernetics in the context of economic digitalization and substantiates its relevance in the field of marketing budget management. It is noted that effective planning of advertising expenditures requires the application of mathematical models capable of…