615 hasil
Menampilkan 1–20 · 0,09 detik · RSS
Future Business Journal
ISSN 2314-7210 · SpringerOpen · 615 artikel di indeks
-
Artikel Jurnal
Anthropomorphism in artificial intelligence: a game-changer for brand marketing
Abstract The expansion of brands adopting artificial intelligence services with human characteristics, such as chatbots, has revolutionized digital marketing strategies, transforming how companies reach and engage customers. This technological innovation is reshaping digital interactions between…
-
Artikel Jurnal
Sustainable development in Africa: the coexistence of shadow and formal economies under weak and strong institutional economies
Abstract This study examines how the coexistence of shadow and formal economies under strong and weak institutional quality affects sustainable development using 37 African economies covering an 18-year period, from 2010 to 2017. Employing a dynamic panel Generalized Method of Moments (GMM) model…
-
Artikel Jurnal
Evaluating Egyptian citizens’ perception toward introducing voice assistant technology as a means of improving public service delivery: utilizing machine learning as an additional perception’s predictor
Abstract Purpose This research assesses the inclination of Egyptian citizens toward embracing Voice Assistant Technology (VAT) to deliver public services based on the functioning of perceived usefulness, ease of use, trust, and perceived risk. This also examines the possibility of using machine…
-
Artikel Jurnal
A stochastic nonlinear programming model for budget mix optimization of digital marketing campaigns under uncertainty
Abstract This study introduces a stochastic mixed-integer nonlinear programming (MINLP) model designed to optimize budget allocation for digital marketing campaigns under uncertainty. The model maximizes Expected Net Reach (ENR) by integrating the Sainsbury Normal Method (SNM) to correct for…
-
Artikel Jurnal
User acceptance of AI-powered training: extending the technology acceptance model (TAM)
Abstract Despite advancements in technological defenses, human error still remains a crucial role in cyber incidents, highlighting the need for effective cybersecurity awareness (CSA) and training. Artificial intelligence (AI) presents a promising solution for the enhancement of cybersecurity…
-
Artikel Jurnal
Modeling the dynamics of Indian exports, US tariffs, and competitiveness
Abstract In this study, a nonlinear dynamical system is developed to analyze the dynamics of Indian exports to USA, the US tariff rate on Indian goods, and the competitiveness of India’s export sector. The model is formulated as a three-dimensional system of differential equations that incorporates…
-
Artikel Jurnal
Exploring the impact of digital technology adoption on cash holdings: financing constraints as a moderator
Abstract The adoption of digital technologies has emerged as a transformative force in shaping corporate financial strategies, particularly in optimizing cash reserve management. This study examines the impact of digital technology adoption on corporate cash holdings, with a particular emphasis on…
-
Artikel Jurnal
Beyond market penetration: leveraging brand capital for competitive advantage in digitally driven SMES in resource-constrained settings
Abstract Digital commerce activation (DCA) has enabled SMEs to broaden market reach, yet market penetration (MP) alone often fails to create sustainable competitive advantage (CA). Drawing on the Resource-Based View and Dynamic Capabilities Theory, this study examines how brand capital (BC)…
-
Artikel Jurnal
Mapping the process of digital transformation in shared services centers: a scoping literature review
Abstract Since the 1990s, large corporations and governments have been adopting the shared services model to reduce costs, improve the quality of services, and better manage organizational knowledge. The application of emerging digital technologies in shared services centers (SSCs) like blockchain…
-
Artikel Jurnal
Effects of lending rates and financial development on loan portfolio in sub-Saharan Africa
Abstract This study investigates the complex dynamics between lending interest rates, loan portfolio structures, and financial sector development in Sub-Saharan Africa (SSA). Utilizing a panel data econometric approach, specifically two-step system GMM and the fixed effect regression models, the…
-
Artikel Jurnal
How green HRM practices, organisational citizenship behaviour towards environment, technological competence and resistance to change influence the environmental performance of Saudi universities
Abstract Saudi Arabia ranks amongst those nations with the highest amount of fossil carbon dioxide emissions. Due to the rising environmental and economic sustainability challenges in Saudi Arabia, investigating environmental sustainability in the nation has become imperative. Similar to business…
-
Artikel Jurnal
e-Government initiatives in Egypt: evaluating effectiveness and implementation challenges
Abstract The following research will be based on assessing the success of e-government projects in Egypt, the issues that influence the implementation process of governmental capacity to provide citizens with governmental services. The study examines the direct relationship between e-government…
-
Artikel Jurnal
Effect of brand inclusivity and brand personality on consumer-based brand equity in B2C market: moderating roles of gender and personal income
Abstract The paper investigates the effect of brand inclusivity and brand personality on consumer-based brand equity. A survey design using cross-sectional approach to data collection was employed. Individual consumer of expensive luxury items constitutes the sample for the study. Convenience…
-
Artikel Jurnal
Political connections and earnings opacity: the role of integrated reporting quality
Abstract Purpose This paper empirically investigates the ability of integrated reporting quality (IRQ) to mitigate earnings opacity (EO) in politically connected firms and improve financial transparency. It also examines how IRQ moderates the relationship between political connections (PC) and EO…
-
Artikel Jurnal
Influence of personnel attributes on revenue collection performance in Tanzanian LGAs: a seemingly unrelated regression analysis
Abstract This study investigates the influence of personnel attributes on revenue collection performance among designated revenue officers working within Tanzanian Local Government Authorities (LGAs), with a focus on three councils Mbeya, Mwanza, and Manyara categorized by the Controller and…
-
Artikel Jurnal
Predictive modeling for the Moroccan financial market: a nonlinear time series and deep learning approach
Abstract This work presents a comparative study of predictive modeling methods in the context of financial markets, focusing on the Moroccan market. The objective of this study is to evaluate the performance of three different approaches: the autoregressive integrated moving average (ARIMA)…
-
Artikel Jurnal
Macroeconomic determinants and working capital credit for micro-enterprises: evidence from Poland
Abstract This paper investigates the macroeconomic determinants influencing the demand and value of working capital loans among micro-enterprises across five economic sectors in Poland. The main aim is to understand how various economic conditions affect the borrowing behaviour of micro-enterprises…
-
Artikel Jurnal
The cost of equity capital and investment sensitivity to the cash flows: evidence from Jordanian industrial companies
Abstract This study aimed to examine the impact of the cost of equity on the sensitivity of investment to cash flows by utilizing cross-sectional time series data (Panel Data). The sample consisted of 25 industrial companies listed on the Amman Stock Exchange (ASE) from 2010 to 2020, encompassing a…