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Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
ISSN 2322-3294 · Allameh Tabataba'i University Press · 614 artikel di indeks
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Artikel Jurnal Teks lengkap
Identifying and Prioritizing Key Success Factors in Developing Iran's Medical Tourism Under International Sanctions: A Hybrid Fuzzy Delphi and DANP Approach
This study addresses a critical research gap by identifying and prioritizing the key success factors (KSFs) for developing Iran's medical tourism sector within the unique constraint of international sanctions. Employing a robust hybrid methodology—fuzzy Delphi for expert consensus and the DANP…
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The Role of Blockchain in Personalizing Guest Experience in Tehran Hotels
This study aims to explore the role of blockchain technology in personalizing guest experience in Tehran hotels. The research is applied in purpose and qualitative in nature, conducted through a meta-synthesis method based on Sandelowski and Barroso’s (2003) framework. A systematic search led to…
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Investigating the impact of uncertainty in factors influencing the religious and non-religious tourism
Tourism plays a role in economic growth. in certainty, tourism is more stable. in uncertainty, fluctuations in tourist behavior increase. This study examines the impact of uncertainty on demand in Iran, utilizing data from the years 2011 to 2024 and employing a fuzzy regression approach. The model…
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Assessment of Indicators for Identifying Water-Based Tourism Potential: A Case Study of South Khorasan
Water-based tourism, relying on water resources and infrastructures, can enhance regional economic diversification, job creation, and sustainable development, particularly in arid areas. South Khorasan Province, despite water scarcity, contains diverse water-related attractions, many of which…
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Framework of co-opetitive marketing mix in hospitality industry
Coopetition, defined as the simultaneous engagement in cooperation and competition among rivals, has become a key approach to value creation in the hospitality industry. This study addresses a theoretical gap in marketing mix design within coopetitive environments by developing an integrative…
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Analyzing the Structure of Memorable Tourism Experiences in Ecolodges: A Case Study of Isfahan County
This research aims to identify the dimensions of MTEs within the context of ecolodges in Isfahan County. The study employs a descriptive-analytical survey method using an exploratory mixed-methods approach. In the qualitative phase, the dimensions of tourists' memorable experiences in ecolodges…
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Scientometric Analysis of Dark Tourism: Identifying Knowledge Patterns, Research Gaps
Dark tourism, focuses on visits to destinations associated with death, disaster, and suffering. This study employed scientometric analysis and thematic clustering to examine patterns, research gaps, and emerging topics. The dataset comprised 1,293 sources (books, articles, and book chapters) from…
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Analysis of residents’ perception of smart governance components in rural tourism destinations
Governance plays a vital and determining role in achieving the smart development of rural tourism destinations. Effective governance not only guides policies, programs, and macro-level decision-making, but also ensures social justice, institutional transparency, and the efficiency of executive…
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Designing a digital marketing communication model in Iranian ecotourism resorts with an emphasis on media hyperreality
The lack of use of ecotourism capacities in Iran, despite numerous biological, cultural and historical attractions, has caused a waste of national capital. The aim of this research is to identify the weaknesses and challenges between ecotourism centers, digital marketing and media advertising in…
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Analysis of the impact of green tourism and its impact on the well-being of the historical context of Shiraz using the Bayesian and generalized moment models
Green tourism, as a sustainable approach, focuses on preserving natural resources, reducing environmental impacts, and improving the quality of life in local communities. This study analyzes the effect of green tourism on the welfare of Shiraz’s historical fabric from 2011 to 2024 using Bayesian…
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Identifying Factors Affecting Digital Customer Experience in the Tourism Industry Using Meta-Synthesis Method
With the growth of digital technologies in the tourism industry, customer experience has become one of the key dimensions of successful digital services. This study aims to identify the factors influencing customers' digital experience in the tourism context using a meta-synthesis. This qualitative…
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Destination Brand Image and Mind-Concrete Associations of Mashhad as a Religious Tourism Destination
Destination brand image is crucial for attracting and retaining tourists, particularly in religious destinations. This study explores pilgrims’ mental associations with Mashhad, a key pilgrimage city in Iran and the Islamic world, using a qualitative free-association approach. Findings reveal a…
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Investigating the effects of individual social entrepreneurship on sustainable tourism development (Case study: Harsin County)
This study aims to investigate the impact of social entrepreneurship on the development of sustainable tourism. Methodologically, the research is descriptive and survey-based, and from an applied perspective, it is categorized as practical research. The study population comprised 360 experts from…
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Data-Driven Customer Satisfaction Analysis in the Hospitality Industry: Leveraging Machine Learning to Identify Key Drivers
This research analyzes customer satisfaction in the hospitality industry using online reviews from TripAdvisor. Its goal is to uncover hidden patterns in customer feedback and provide evidence-based solutions to improve the guest experience. The study collected textual and numerical data using a…
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Rural Creative Tourism Capacities Based on Seven Areas of Creativity in Tourism Target Villages of Khorasan Razavi Province
Cultural differences in rural areas have bestowed a unique identity on each region, transforming villages into valuable hubs for developing creative tourism. This study examines the creative tourism potential based on the seven UNESCO creativity domains in target tourism villages. The research…
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Transferring the Lived Experience of Spiritual Events Tourists
The potential of spiritual events in international tourism and regenerative tourism motivated this study, aiming to inform developmental planning through the analysis of tourists’ lived experiences. Using a qualitative approach, data were collected via in-depth interviews with 28 purposively…
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Evaluation and ranking model for Iranian tourism target villages
This study aimed to design and validate the evaluation and ranking model of the country's tourism target villages. The research method was a mixed method, and its statistical population was 36 faculty members of Iranian universities and 75 provincial and national experts, This study was conducted…
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Identification of Factors on Food Tourism Goals and Their Role in Tourists’ Loyalty to Rural Places
The present research method is descriptive-analytical and applied, and its statistical population consists of tourists to food destinations in the countryside of Mashhad. The factor analysis technique was used to extract and rank the factors, and the flow chart was used to identify the…
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Identifying Effective Factors in the Digital Tourism Industry Based on Jungian Archetypes: Bibliometrics and Fuzzy Cognitive Mapping Approach
This research was conducted with the aim of identifying the effective factors in the digital tourism industry based on Jung's archetypes using qualitative and quantitative methods. In the first step, a systematic review of previous literature was conducted using the bibliometric method using…
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Developing a Model for Branding Maranjab Desert as a Supplementary Destination: An Emphasis on Sport-Recreational Potential
This research aims to develop a qualitative model for branding Maranjab Desert as a supplementary tourism destination, emphasizing sports and recreational tourism. Given the emergent nature of combining concepts like destination branding, supplementary destination, and sports tourism, a qualitative…