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Expert Journal of Marketing
ISSN 2344-6773 · Sprint Investify · 109 artikel di indeks
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Artikel Jurnal
The Effect of Perceived Risk in Online Shopping Intention: Does Attitude Mediate the Relationship?
Engagement in online shopping by specific emerging-market consumers in South Africa has been on the rise. Nevertheless, the online usage rate remains low. Online retailers need to understand the perceived risk factors influencing consumers’ attitudes and intention in relation to online shopping for…
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Influence of Consumer-Based Brand Equity on the Purchase Intention of Wearable Activity Tracker Brands
Wearable activity tracking (WAT) devices enable consumers to monitor their health and activity levels. Some of these devices can keep track of blood-oxygen levels, temperature, and heart-rate data and became increasingly important during and especially after the Covid-19 pandemic. The increase in…
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Analysis of Brand Equity Dimensions and Brand Concept that Influence Customer Loyalty in an Occupational Health Clinic
In the midst of increasing competition in the healthcare industry, healthcare facilities must remain connected with customers. The sample in this study consists of customers in occupational health clinics located in Batam City. The study aims to analyze the influence of various dimensions of brand…
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Digitalization: A Strategic Approach for the Travel and Tourism Industry
Currently, we live in a world that is constantly changing, one in which the digital environment is constantly evolving. In the travel and tourism industry, there is practically no management decision that is not related to digitization. Additionally, this is not only when thinking about the ease of…
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Sounds like Branding: Cognitive Principles and Crossmodal Considerations for the Design of Successful Sonic Logos
The field of sonic branding has grown rapidly in recent years. While the majority of the developments in this area have thus far been led by practitioners, it is important to understand the cognitive principles underlying the appropriateness and efficacy of sonic branding in order to help develop…
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Drivers and Barriers of Fast Fashion Implementation in South African Retail
This study aimed to identify the factors that comprise the drivers of, and barriers to, the implementation of fast fashion clothing in the retail industry in South Africa via a case study of one of South Africa’s major fast fashion retailers. Using a quantitative, questionnaire-based, e-mailed…
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Influence of Brand Image, Product Quality, and Lifestyle on Smartphone Purchase Decision in Indonesia
During the pandemic, smartphone sales in Indonesia increased, especially for companies that continued to innovate, emphasize product quality, and develop creative products. This research aims to examine whether brand image, product quality, and lifestyle affect iPhone purchasing decisions. The…
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The Effectiveness of E-Marketplaces as Trading Platforms in Cape Town
The goal of this paper was to investigate the effectiveness of e-marketplaces for Cape Town's Small and Medium Retailers (SMRs). With the rise of e-commerce, small and medium retailers (SMRs) must find ways to stay connected to customers; geographical barriers should not be an impediment to their…
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Drivers of Online Shopping Cart Abandonment in South Africa
In today’s modern society, the multitude of technological advancements are encouraging an increasing number of people to utilize online shopping platforms. However, from the literature it has been noted that a large portion of consumers who add items to their virtual cart eventually abandon their…
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Factors Impacting Repurchase Intentions in Social Commerce Platforms: An Innovative and Expanding Business Model
Through information technology, the world is moving towards the digital economy, giving rise to social commerce. This type of marketing be considered a new form of e-commerce that incorporates a holistic approach to social media with the aim of helping users buy and sell products and services…
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Consumer Purchase Intention and Purchase Behaviour for Green Fast Moving Consumer Goods
The motives for buying green products have generated scholarly interest, mainly due to concern for the environment. There is, however, a gap in the literature on understanding consumer green purchase intention and actual purchase behaviour in developing countries such as South Africa. The purpose…
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Consumer Perspective of Financial Technology and Digital Personal Banking in South Africa: A Literature Review
Financial technology advancements have made personal banking simpler, allowing a range of services to be accessed anytime and anywhere via various digital methods However, the extent of digital financial technology's impact on consumer perception and adoption of digital personal banking in…
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Validating Brand Personality Dimensions to South African Professional Sport Teams: A Study of Orlando Pirates and Kaizer Chiefs Football Clubs
The Premier Soccer League (PSL) is a prominent league in Africa. The best South African soccer teams that play in the domestic Premier Soccer League are from Soweto, namely Kaizer Chiefs F.C. and Orlando Pirates F.C. Both teams have a rich history in their domestic league and have become the most…
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Factors and Challenges Affecting the Tourism Sector: An In-Depth Analysis of Botswana’s Tourism
The main objective of this study was to conduct an in-depth analysis of Botswana’s tourism, with the hopes to identify factors and challenges affecting the tourism sector in Botswana. This study utilised the interpretivism research philosophy. Data was collected through semi-structured interviews…
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A South African Perspective on Brand Personality as Positioning Strategy for Higher Education Institutions
Universities need to seek alternative ways to differentiate themselves from others. Connecting with their target market, in a personal manner is not always easy but vital for survival. Universities present themselves to the world through their corporate brand personality. The personal traits…
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Critical Success Factors for Leading Apparel E-Tailers in Cape Town, South Africa
The South African retail apparel industry has and continues to undergo major digitisation. This movement better known as e-tailing has pioneered over the years and proven to be a lucrative way of trading. As a developing market, e-tailing has seen increased growth with great potential for new…
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Attributes Influencing Consumers’ Selection of a Shopping Centre: The Demographic Impact
This study determines the attributes that are important in shopping centre selection in South Africa. In it, the researcher determined if shopping centre attributes are influenced by demographic factors. South Africa has witnessed an explosion of shopping centre development, including in rural…
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Traffic Police SERVQUAL Relationships in South Africa and Thailand: An Expectancy-Disconfirmation Model Approach
This study describes motorists’ expectations and perceived performance regarding Traffic Police Departments’ service quality in South Africa and Thailand. It tests correlational and predictive relationships between SERVQUAL dimensions, biographical characteristics, and motorists’ reported level of…
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Drivers for Online Shopping: Considering the Most Important Factors in Dhaka Metropolis, Bangladesh
In Bangladesh, online shopping is gaining in motion. Various drivers are there for online shopping and the goal of this study has been set to explore drivers of online shopping according to their dominance among the young in the city of Dhaka. Adhering to a set of objectives; this study first…
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Evaluating the Supply Chain Performance of the Major Clothing Retail Companies in South Africa: A Supply Chain Index Approach
The aim of the study was to evaluate supply chain performance of the six major clothing retail companies listed on the Johannesburg Stock Exchange (JSE) using the supply chain index. The study adopted a quantitative study and used secondary data from the companies’ publicly shared financial…