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Jurnal

Sketsa Bisnis

ISSN 2356-3672 · Universitas Yudharta Pasuruan · 165 artikel di indeks

  1. Artikel Jurnal

    From Transfer To Capability: A Qualitative Case Study Of Productive Social Funds And Micro Enterprise Empowerment In Bukittinggi, Indonesia

    Refiter Putra; Aidil Alfin

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    Introduction: This study aims to analyze how some organization of social fund as known as by LAZ Ashpen Bukittinggi in empowering the mustahik in conducting micro, small and medium enterprises by means of productive zakat. Motivation: The main motivation in conducting this research is related to…

  2. Artikel Jurnal

    Strengthening the Competitiveness of Fashion MSMEs as a Regional Economic Development Strategy: The Role of Market Sensing Capability, Product Innovation, and Business Strategy in Pasuruan Regency

    Kholid Murtadlo; Sarifatul Jannah

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    This study examines the effect of market sensing capability, product innovation, and business strategy on competitive advantage among fashion micro, small, and medium enterprises (MSMEs) in Pasuruan Regency, grounded in the Resource-Based View (RBV). A total of 100 respondents were selected from…

  3. Artikel Jurnal

    Understanding Green Purchasing Behavior toward Green Consumer Products: A Study of Consumers in Batam, Indonesia

    Fendy Cuandra; Citra Arka Putri; Andina Fasha

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    In industrial cities like Batam, awareness regarding the necessity of such environmentally friendly goods is starting to increase. However, level of actual green purchase behavior among consumers is still relatively low and often does not match the level of intention or awareness. Guided by the…

  4. Artikel Jurnal

    Cara Cara Hubungi CS Forum

    Any Urwatul Wusko

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    Beginilah cara menghubungi sebuah cs forum yang ingin kita hubungi

  5. Artikel Jurnal

    Cara Buka Blokir BRImo

    Any Urwatul Wusko

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    Untuk membuka blokir BRImo anda bisa menghubungi call center BRI di nomor WhatsApp 0812-2233-646 atau 0812-2233-646 Lupa Username atau Password" pada halaman login BRImo

  6. Artikel Jurnal

    Exploring the Determinants of Job Satisfaction and Work Motivation: A Human Resource Management Perspective

    Eko Agus Alfiantoro; Any Urwatul Wusko

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    Introduction: This study examines the relationship between work motivation and job satisfaction among employees, both regarded as critical determinants of performance and organizational effectiveness. Methodology: A quantitative descriptive-correlational design was used, involving 50 employees…

  7. Artikel Jurnal

    The Effects of Utilitarian Value, Hedonic Value, and Online Reviews on Repurchase Intention: The Mediating Role of Customer Satisfaction among Fashion and Beauty E-Commerce Users

    Fitriana aidnilla Sinambela; Elisa; Renza Fahlevi

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    Introduction, this study aims to examine the effects of utilitarian value, hedonic value, and online review on repurchase intention, with satisfaction serving as a mediating variable among fashion and beauty e-commerce users in Batam City. Unlike previous studies that mainly focused on general…

  8. Artikel Jurnal

    Financial and Digital Literacy as Determinants of Financial Inclusion: The Moderating Role of Religiosity among Teachers at an Islamic Boarding School in Agam Indonesia

    Pujy Yonesha; Awaluddin

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    Introduction: This study analyzes the effect of financial and digital literacy on financial inclusion, where religiosity serves as a moderator among teachers at the Diniyah Limo Jurai Islamic Boarding School in Agam, Indonesia. Methodology: Quantitative research approach with the help of Structural…

  9. Artikel Jurnal

    Adaptation Strategy Of Cirebon Batik Business MSMEs To The Trend Of Protectionism And Fragmentation Of The Global Export Market

    Aniza Octoviani; Afrida Sary Puspita

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    This study examines the adaptation strategies of Cirebon Batik MSMEs in response to rising global protectionism and export market fragmentation. Using a descriptive quantitative approach and survey data from 46 MSME owners in the Trusmi Batik Cluster, analysis was conducted with Structural Equation…

  10. Artikel Jurnal

    The Influence of Absorptive Capacity and Entrepreneurial Orientation on Innovation Performance: A Study of Digital Printing Businesses in Padang and Bukittinggi

    Khalila Nafsah; Yuhendri Leo Vrista

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    Increasing competition in the digital printing industry of Padang and Bukittinggi has made innovation essential for maintaining business sustainability and competitive advantage. However, limited absorptive capacity and entrepreneurial orientation prevent many firms from developing effective…

  11. Artikel Jurnal

    The Mediating Role of Brand Love in the Relationship Between Brand Experience, Customer Satisfaction, and Word-of-Mouth

    Muhamad Syaeful Anwar; Liesta Verawati; Mona Tiorina Manurung dkk.

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    The rapid growth of the global smartphone industry has made smartphones an essential part of modern life. In Indonesia, the number of smartphone users increased from 191.4 million in 2023 to 195.3 million in 2024, intensifying market competition. In this dynamic environment, fostering emotional…

  12. Artikel Jurnal

    The Effect of Work Coordination and Teamwork on Employee Performance: A Study on Employees of The Sales Division at PT X

    Rintan Nurhayati Putri Putri; Sri Surjani Tjahjawati Tjahjawati

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    Introduction: Employee performance is a crucial factor in supporting organizational success. However, delays in information exchange and managerial decision-making continue to reduce work effectiveness. This research examines the effects of work coordination and teamwork on employee performance in…

  13. Artikel Jurnal

    The Influence of Profitability and Good Corporate Governance on Company Value: The Role of Dividend Policy

    Asih Marini Wulandari; Haya Amalia Firdausi; Didik Indarwanta dkk.

    Sketsa Bisnis, Vol. 13 No. 1 · 2026 · Indonesia · DOAJ

    Introduction: This study aims to examine the effects of profitability and Good Corporate Governance (GCG) on firm value, with dividend policy serving as an intervening variable, in coal mining companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. Methods: An…

  14. Artikel Jurnal

    Assessing the Effectiveness of Design Thinking to Foster Green Entrepreneurship Among Students: A Case Study in Mangrove Ecotourism

    Mima Kurniasih; Billy Purwocaroko Noeringtyas

    Sketsa Bisnis, Vol. 12 No. 2 · 2025 · Indonesia · DOAJ

    Introduction; Environmental issues in coastal areas, such as the reduction of mangrove forest area in Pesisir Timur Surabaya (PAMURBAYA), are driven by urban development and pose threats to human activities. This environmental challenge has sparked interest in entrepreneurship as a means to develop…

  15. Artikel Jurnal

    Analysis of Factors Affecting Users Intention to Book Hotels through Online Applications

    Lady Lady; Jesslieca Jesslieca; Fendy Cuandra

    Sketsa Bisnis, Vol. 12 No. 2 · 2025 · Indonesia · DOAJ

    Introduction; This study investigates factors influencing consumers intention to book hotels online using the Stimulus-Organism-Response (SOR) theory. The research is motivated by the growing trend of digital transformation in the hospitality industry, where user trust and convenience play crucial…

  16. Artikel Jurnal

    The Influence of Lifestyle and Hedonism on Impulse Buying with Self-Control as a Moderation Variable

    Meta meta; Hesi Eka Puteri

    Sketsa Bisnis, Vol. 12 No. 2 · 2025 · Indonesia · DOAJ

    Introduction; The problem studied in this research is the effect of lifestyle and hedonism attitudes on impulse buying, with self-control as a moderating variable. The purpose of this study is to determine and analyze these effects among Generation Z Muslims in Bukittinggi City. Method; This…

  17. Artikel Jurnal

    The Role of Audit Opinion: CEO Turnover, Financial Distress, Company Growth on Audit Opinion Shopping

    Ayu Aulia Oktaviani; Vinola Herawaty; Jul Seventa Tarigan dkk.

    Sketsa Bisnis, Vol. 12 No. 2 · 2025 · Indonesia · DOAJ

    Introduction; Environmental issues in coastal areas, such as the reduction of mangrove forest areas in the Pesisir Timur Surabaya (PAMURBAYA), are driven by urban development and environmentally unfriendly human activities. This phenomenon calls for entrepreneurship that adopts innovative and…

  18. Artikel Jurnal

    The Influence of Islamic Financial Literacy and Mob Mentality on Behavioral Intention to Conduct Transactions Using E-Wallets Mediated by Perceived Risk

    Ilham Ramadani; Iiz iIzmuddin

    Sketsa Bisnis, Vol. 12 No. 2 · 2025 · Indonesia · DOAJ

    Introduction; The rapid adoption of e-wallets among Generation Z in Indonesia presents new challenges in aligning financial behavior with Islamic principles. This study examines the effect of Islamic Financial Literacy and Mob Mentality on Behavioral Intention to use e-wallets, with Perceived Risk…

  19. Artikel Jurnal

    The The Role of Satisfaction as a Mediator of the Influence of Facilities and Location on Revisit Intention: A Study at the Unit Bumi Kepanduan Sentul Bogor

    Sudarijati; Dwi Gemina; Dina Selvia

    Sketsa Bisnis, Vol. 12 No. 2 · 2025 · Indonesia · DOAJ

    Introduction: This study examines how facilities and location influence visitors’ intention to revisit the Bumi Kepanduan Sentul Bogor Unit, with customer satisfaction serving as a mediating variable. The research is grounded in the understanding that visitor satisfaction is a key determinant of…

  20. Artikel Jurnal

    Design of Power Pole Delivery Distribution in a Business Project at PT XYZ Bandung Branch Using DMAIC Method

    Muhamad Nailul Hikam; Muhamad Rizal; Nurillah Jamil Achmawati Novel

    Sketsa Bisnis, Vol. 12 No. 2 · 2025 · Indonesia · DOAJ

    Introduction; This study aims to identify the causes of delays in the distribution of electricity pole shipments in the PT XYZ Bandung Branch project and formulate improvement solutions. Method; This research was conducted through the Six Sigma DMAIC (Define, Measure, Analyze, Improve, and Control)…