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Indonesian Journal of Business and Entrepreneurship
ISSN 2407-5434 · Bogor Agricultural University · 383 articles in the index
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Journal Article
Application of Customer Development Model and Financial Feasibility Analysis For Teaching Entrepreneurial Feasibility Study at STP Bogor: Toward To Vocational Pedagogy of Entrepreneurial Learning
Background: There is a need for future methods and fields of study to enrich and complement vocational education in the field of business and entrepreneurship in Indonesia today so that students can improve their competence. Purpose: This article provides an overview of the development, structure…
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Journal Article
The Role of Green Marketing Effect, Price On Millenial Consumers Green Purchase Behaviour Mediated by Green Brand Equity
Backgrounds: Price on the purchasing behavior of environmentally friendly products by millennial consumers in Malang, with green brand equity as a mediating variable. Green marketing involves product development and marketing strategies. Purpose: This study aims to examine how green marketing and…
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Journal Article
Resilient Leadership, Frugal Innovation, and Women Entrepreneurship on MSME Performance Through Smart Business Adaptability As a Mediating Variable
Background: Women-led MSMEs in Jakarta continue to face structural and operational barriers, including limited access to financing, inconsistent market demand, and intensified post-pandemic competition. These challenges are evident in sectors such as culinary and fashion, where consumer preferences…
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Journal Article
Technology Adoption and Entrepreneurial Leadership as Drivers of Organisational Performance in the Vhembe District, South Africa
Background: In South Africa’s socio-economically challenged Vhembe District, Limpopo Province, higher education institutions and Small, Medium, and Micro Enterprises (SMMEs) play a critical role in driving innovation, job creation, and regional development. Purpose: This study examines how…
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Journal Article
Electronic Word of Mouth, Customer Engagement, and Purchase Behavior in Online Food Delivery
Background: Digital technology has transformed consumer behavior regarding online food ordering. The rapid growth of online food delivery services has intensified competition, making electronic word-of-mouth a critical factor influencing consumer interest and decision-making. Purpose: This study…
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Journal Article
Gen Z Purchasing Decisions Through Brand Awareness and Consumer Preferences: The Moderating Role of Social Media Influencers
Background: Gen Z, a generation highly engaged with the digital world, demonstrates unique consumption behaviors shaped by various external influences. The digital lifestyle of Generation Z makes social media a key space for shaping perceptions and purchasing decisions. Purpose: This study explores…
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Journal Article
Owner Practices and Customer Perceptions in Sustainability and Social Media Marketing for Café SMEs
Background: Small and medium enterprises (SMEs), especially in the café industry, face challenges in meeting customer expectations for sustainability and digital engagement. The gap between owner practices and customer perceptions often leads to suboptimal business performance. Purpose: This study…
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Journal Article
The Impact of Green Experiential Marketing on Brand Perception and Customer Loyalty: A Case Study of Sukkha Citta with Perceived Value as Mediator
Background: Rising environmental awareness has encouraged brands to adopt green experiential marketing to build emotional and ethical connections with consumers. Sukkha Citta, an Indonesian ethical fashion brand, applies this approach through sustainable storytelling and community engagement…
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Journal Article
A Future Blueprint: Comprehensive Exploration of Theories and Scales for Social Entrepreneurial Intention Among Students in Emerging Economies
Background: Social entrepreneurship is a crucial, innovative solution for addressing major societal challenges, such as poverty, unemployment, and other priorities within the Sustainable Development Goals (SDGs), especially in developing countries. Assessing social entrepreneurial intentions among…
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Journal Article
From Quality to Clicks: Analyzing the Influence of Service, Promotion, and Product Quality on Shopee Consumers Purchasing Decisions Toward Rabbani Muslim Fashion
Background: Indonesia, with its Muslim-majority population, has witnessed rapid growth in the Muslim fashion industry. According to the National Committee for Islamic Economics and Finance (KNEKS), Indonesia aims to be the world’s halal producer. The expansion of the halal industry in several…
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Journal Article
Integrative Analysis of Internal and External Factors: Determinants of SME Success and Sustainability in The Era of Global Competition
Background: The research is driven by the necessity to comprehend how the combination of internal and external variables serves as a crucial determinant for MSMEs success and continuity, particularly when confronting the challenges of intensifying international competition. Purpose: This study was…
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Journal Article
Social Media Influencer Credibility and Brand Image on Purchase Intention in Modest Fashion: The Moderating Role of Islamic Religiosity
Background: The rapid expansion of social media has significantly transformed marketing communication and consumer purchasing behavior. Social media platforms enable brands to reach consumers more effectively through influencer marketing, which has become a prominent promotional strategy in the…
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Journal Article
Risk Analysis of Sustainable Pharmaceutical Supply Chains In Indonesia Using The Best Worst Method
Background: The COVID-19 pandemic exposed critical vulnerabilities in pharmaceutical supply chains. This concentration risk prompted pharmaceutical companies to pursue supply chain diversification strategies, seeking suppliers across multiple countries to reduce their single-source dependencies…
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Journal Article
Bridging Education To Innovation Through Entrepreneurial Orientation and Self-Efficacy: A Self-Determination Theory Perspective
Background: Entrepreneurial education (EE) has become a central topic in emerging economies; however, its interaction with entrepreneurial orientation (EO), entrepreneurial self-efficacy (ESE), and innovation capability (IC) remains underexplored, particularly in the Indonesian context. By…
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Journal Article
How Bank Finance and Government Support Affect Business Performance? Examining Mediation
Background: One sector with a high potential to be the focus of MSME development is the food and beverage sector. MSMEs are required to survive and continually increase their competitiveness by responding to changes in the external environment, both periodically and continuously, and by leveraging…
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Journal Article
Adoption Entrepreneurial Ecosystem Business Based on Integral Ecology To Achieve Sustainable Resilience
Background: Organizations must survive competitive competition. The fluctuating dynamics of the business world trigger organizations to adapt to changes. Integral ecology is an integrative model that connects the balance of business management with economic, environmental, social, and cultural…
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Journal Article
Click, Sell, Grow: The Moderating Role of Government Policy on Social Media Marketing and MSME Performance in Indonesia (A TAM-Based SEM Study)
Background: Promotion in today’s digital era must keep pace with rapid developments, yet many MSMEs still face limited competence and organizational readiness to adopt social media-based digital marketing. These constraints make it important to understand how government policy can shape MSME…
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Journal Article
Effects of E-Wallet Adoption on Online MSMEs Performance in Indonesia
Background: The present study aims to analyse the causal effect of digital wallet (e-wallet) adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, especially regarding monthly transaction volume and employment dynamics. Purpose: Analyse the influence of digital…
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Journal Article
Understanding B2B Consumer Satisfaction Through Perceptual and Cognitive Lenses: A Case Study of Geotronix Indonesia
Background: The B2B survey technology industry struggles to merge behavioral analytics with technical performance. Limited empirical use of consumer behavior theories exists in industrial procurement, especially in Southeast Asia. Purpose: This study examines behavioral factors influencing customer…
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Journal Article
Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering
Background: The Muslim fashion industry in Indonesia continues to expand rapidly, reflecting the dynamic intersection between cultural values and global-style trends. However, many small and medium-sized enterprises (SMEs) still rely on conventional demographic segmentation, focusing on age…