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Athens Journal of Mass Media and Communications
ISSN 2407-9499 · Athens Institute for Education and Research · 183 artikel di indeks
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Navigating the Digital Space: Analyzing the Role of Egyptian Entrepreneurial Podcasts on Business Growth and Fostering Entrepreneurship
Podcasting is rapidly growing in Egypt as a part of the popular culture, where listeners are attached to an audio content discussing diverse social, political, lifestyle and cultural aspects. Consequently, entrepreneurs and media companies found an opportunity for commercial interest and expansion…
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Personalized but compromised? Geo-Targeted Algorithms and User Autonomy in MENA Digital Advertising
This paper explores the breadth of intricate dynamics of algorithmic personalization and user autonomy in digital advertising, with a depth into the geo-targeted algorithms within the MENA region. As digital media increasingly rely on data-driven strategies to influence consumer behavior…
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Balancing Freedom and Structure: Tight–Loose Cultural Orientations in European Student Radio Organisations
This paper examines the organisational culture of European student radio stations through the lens of the tight–loose cultural continuum, drawing on the author's previous studies that explored these organisations at the levels of artefacts, espoused values, and underlying assumptions using Edgar…
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Newspaper Framing of Climate Change in Tamil Nadu, India
As one of the most pressing global challenges of our times, climate change has thrust the media into a crucial position, wielding influence over public understanding and shaping policy debates. This study investigates how climate change is framed in Tamil Nadu by analysing articles from The Hindu…
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Money, Money, Money Might Not Be as Funny! The Fascist Potential of the “Old Money” Trend on Social Media: How the Modern Aestheticization of Neoliberalism Connects to Right-Wing Extremist Narratives
#oldmoney has flooded social media since the early 2020s, with thousands of posts – videos, photos, memes, and AI-generated content. At first glance, these posts showcase luxury and wealth. However, they also reveal rigid classism, racism, and sexism. The concept of #oldmoney has transitioned into…
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Generative AI, Simulacra, and the Transformation of Media Production
This article examines the transformative impact of generative artificial intelligence (GAI) on media production within advertising, film, and television, through the theoretical lens of Jean Baudrillard’s concept of simulacra. As GAI technologies increasingly generate synthetic content that mimics…
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Media Complicity in Early Wartime Rhetoric: A Thematic Analysis
This study investigates whether wartime conditions erode the media’s critical distance from official discourse, focusing on the early phase of the War on Terror. Drawing on Media System Dependency theory and the Propaganda Model, it analyzes eight speeches by President George W. Bush and 112 USA…
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Redefining Fame: How Generation Z Defines Celebrity in the Digital Age
This study examines the shifting attitudes and beliefs of Generation Z regarding celebrity influence, the evolving definition of a celebrity, and the distinctions between micro-celebrities, A-listers, and internet phenomena. Through a series of focus groups from 2015 to 2025, participants explored…
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Conceptualising the Mass Media as ‘The Social Scientific Oracle’
This study is a qualitative content analysis of three Nigerian news magazines, examined using the library (desk) research method, to ascertain the mass media’s penchant for predictions. The study analysed the selected contents of Tell, TheNews, and Newswatch magazines that reveal some salient…
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Relationship between Media and Public Memory Agenda: Memory-Setting Case Study of Georgia
Media coverage is known to have a significant impact on how important issues are perceived by the general public. There is a scarcity of understanding regarding the specific role of media institutions in creating mnemonic narratives that permeate state rhetoric and contribute to the formulation of…
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The Development of Vietnam’s Public Relations Industry
Purpose – Being a relatively new industry in Vietnam, records on the emergence of public relations practices in Vietnam are limited. The current study will focus on key milestones in the evolution of the public relations industry in Vietnam, major cultural and economic factors that shape current…
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Unlocking Advertising Potentials of Live-Streaming Platforms: Investigating the Impact of Telepresence and Flow on Advertising Avoidance on Twitch
Twitch provides a unique opportunity for exploring how users’ experiences on live-streaming platforms, characterized by immersive virtual environments full of sensory richness and real-time interactivity, intersect with their perceptions of intrusive ad interruption. Given the frequent exposure of…
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Nigerian Audience Views on Mainstream Media and Moulding of Public Opinion in the 21st Century
The mass media have been long known to shape and mould public opinion in every human society. However, with the influence of web 2.0 technologies that have hugely affected journalism practice in the 21st century, this study investigated the extent at which mainstream media still mould public…
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Podcasts in Bulgaria: An Alternative, Parallel or Flexible Approach to Changing the Media Ecosystem
Podcasts in Bulgaria have flourished and solidified their presence in the second and third decades of the 21st century across various dimensions. Firstly, they serve as alternative sources of expert information. Secondly, they offer a parallel platform for disseminating information alongside…
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Embodied Critical Learning through Performance Teaching
A critical mode of being is not only written into the Swedish law of university education as a learning outcome for all students, but also vital for Media and Communication students approach to their studies and their future lives as media producers. Taking on this challenge, I created an…
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War Propaganda and Correspondents: Updating UN Covenant and Media Ethics Principles
This study is an examination of war propaganda and correspondents in concomitance with the 1948 Resolution 217A of the UN Covenant prohibiting war propaganda under the rubric of media ethics and the applicable principles and guidelines. The thematic internal contradictions of war propaganda and the…
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From "Expanding Government Influence" to "A Digital Community with a Shared Future" - Agenda-setting Strategies for China's Participation in the Construction of International Institutions in the Digital Space
International agenda setting is the initial and key stage of the creation of international institutions. This paper constructs an analytical framework that includes three elements: institutional platform, agenda setting, means and capabilities. Using methods such as historical institutionalism…
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https://www.athensjournals.gr/media/2024-10-2-1-Silva.pdf
It is well-known that former Brazilian president Jair Bolsonaro used social media to spread fake news with the assistance of his public official supporters also known as the “hatred cabinet”. This practice started during his campaign and continued throughout his government. This political strategy…
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Theorizing Social Media from Capitalism and Culture Industry Perspective
This article proposes PRANC as a theoretical framework to help rethink, understand, and deconstruct the monopolizing influence of mass media in this social media age. From Marxist perspective, mass media centered on and dominated capital accumulation through excessive culture production such as…
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The Affordance of Visibility in the Social Media Videos of LGBT Nonprofits in Lebanon: (In)Visibilities, Representativity and Socio-Political Engagement
LGBT nonprofit organizations in Lebanon use social media videos to foreground the rights of sexual minorities in a society that institutionalizes homophobia. Employing content and thematic analysis to study twelve of these videos within the Lebanese sociopolitical context, I examine how the…