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NUML International Journal of Business & Management
ISSN 2410-5392 · National University of Modern Languages (NUML), Islamabad · 47 artikel di indeks
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Artikel Jurnal
Determinants of Financial Literacy and Investment Behavior: Evidence from University Students
The research explores Financial Literacy (FL) among undergraduate students. The study aims to evaluate the FL of a specific group of undergraduate students. It investigates how different demographic and socioeconomic factors influence these students' FL and analyzes various demographic and…
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Stock Price Prediction Using Machine Learning: Evidence from Pakistan Stock Exchange
This research investigates the utilization of machine learning methodologies for the purpose of forecasting the fluctuations in stock values inside the financial market. The application of a Random Forest classifier is utilized on a dataset including historical stock prices (namely, the KSE-100…
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Impact of Consumer and FinTech Characteristics on FinTech Resistance: A Study from User Perspective
The study's objectives are to identify the characteristics of customers and FinTech apps that resist using FinTech services in the era of technology. Consumer characteristics studied in this study were consumer-perceived digital self-efficacy and consumer-perceived digital knowledge. FinTech…
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Relationship Between Firms’ Performance and Forced CEO Turnover; Empirical Evidence from US Market
Firm performance (ROA) is widely used as a primary matric of CEO ability. So far, empirics have highlighted the relationship between ROA and forced CEO turnover. In the current study, we extend the literature by highlighting the forced CEO turnover and performance relationship by introducing…
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Physical Attractiveness and Social distance Perception in Service Encounters- Evidence from a Developing County
Physical Attractiveness (PA) is an essential factor affecting consumer response (CR) in service encounters (SE). Using an experimental design, the purpose of the study is to demonstrate the physical attractiveness (PA) of a service representative's effects (CR) in the context of consumer…
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Corporate governance Role between CEO compensation and earnings management: A developing economy Perspective Evidence from Pakistan
The purpose of this research is to examine the relationship of compensation of CEO and management of earnings of firm and further investigated the corporate governance role as a moderator in this relationship in developing country, Pakistan. In this research, a sample of 100 Pakistani listed firms…
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The Efficacy of Human Resource Management Practices in Building Organizational Commitment of Employees: Evidence from Pharmaceutical Sector of Pakistan
This study aimed to investigate the adoption level of standardized HRM practices (compensation, performance evaluation, and promotion) by local and multinational pharmaceutical companies in Pakistan. Furthermore, the study also attempted to analyze the impact of these practices on organizational…
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The The Interplay of Tactical Green Marketing Orientation and Service Innovation Capability on Sustainable Business Performance
Sustainable business performance has gained significant attention in today’s business landscape. Increasing global apprehension regarding environmental issues is compelling organizations to align with sustainable development principles (Khan, Ahmad, et al., 2023). This study examines the direct and…
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Impact of Compulsory Citizenship Behavior on Employee Performance: A Mediating Role of Perceived Insider Status and Moderating Role of Psychological Hardiness
The current study investigates the relationship between compulsory citizenship behavior (CCB) and employee performance (EP) through the underlying mechanism of perceived insider status (PIS) and the moderating effect of psychological hardiness (PH). For this purpose, data were collected through a…
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Dynamic Capabilities, Innovation, and Sustainable Competitive Advantage under Environmental Uncertainty in Textile Industry
This study examined the relationship between dynamic capabilities and sustainable competitive advantage through technological and non-technological innovation under environmental uncertainty. The proposed interactive model has been explained using the dynamic capabilities theory. Data were…
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Exploring the Relationship Between Servant Leadership and Job Performance with Mediating Role of Emotional Intelligence and Moderating Role of Grit and Compassion
This study delves into examining the impact of servant leadership on job performance within the realm of higher education institutions. The concept of servant leadership has garnered substantial attention from both practitioners and researchers due to its constructive influence on employee job…
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An investigation on brand hate: understanding negative psychology of consumers in the service sector
The purpose of this research is to examine the relationship among the brand hate reasons, antecedents, and its consequences. This study follows the four-step model of reasons, antecedents, and consequences of brand hate. Reasons included are product related such as poor food quality, Safety &…
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Assessing the Impact of ICT, Tourism, Globalization and Urbanization on Environmental Degradation and Economic Growth
This study explores the impact of information and communication technology (ICT), tourism, globalization, and urbanization on the economic growth and environmental degradation of middle-income countries classified as overall, upper and lower-middle-income countries. It uses a micro panel dataset of…
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A Study on the Effect of Abusive Supervision on Knowledge Hiding: Mediated by Emotional Exhaustion and Moderated by Coworkers Support
This study was conducted to assess the effects of abusive supervision on knowledge hiding, taking into account the moderating influence of coworker support and the mediating function of emotional exhaustion. The current study's model suggests that when supervisors are abusive, people become…
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Sustainability Development Goals Initiatives of Multinational firms: Empirical Evidence from Emerging Economy
MNCs are regarded as one of the essential actors within the private sector that have a greater capability and outreach to address these wicked global challenges identified by the UN in 2015. Surprisingly, despite their important role in achieving SDGs, there is a lack of knowledge on the nature and…
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The impact of “Panama Leaks” on the Stock Market: Empirical Evidence from the Emerging Equity Market
The aim of the present study is to examine the effect of the events related to the “Panama leaks” on the stock market in Pakistan. For this purpose, we have analyzed a total of 24 events related to the “Panama leaks” in Pakistan. These events are further divided into three broad categories i.e. 8…
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A Systemic Contribution and Vulnerability of Non-financial Firms: A Cross Industry Analysis
This paper quantifies the systemic importance of non-financial firms by assessing their contribution and vulnerability to systemic shocks. We apply two firm-specific measures, namely Delta CoVaR (ΔCoVaR) and Marginal Expected Shortfall (MES), to evaluate the systemic risk of 205 non-financial firms…
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