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Journal of Consumer Sciences
SINTA 2
ISSN 2460-8963 · Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University · 168 artikel di indeks
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Artikel Jurnal
The Influence of Halal Awareness on Consumer Purchase Intention of Broiler Chicken Meat in Bogor
Background: Halal awareness is a primary determinant of food consumption behavior, especially for broiler chicken products, as consumer demand for halal certification to increase. Purpose: This study examines the influence of exposure to halal information and religious beliefs on halal awareness…
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Artikel Jurnal
Content Credibility in Short-Form Travel Videos and Travel Intention of Millennials and Young Consumers in Indonesia
Background: Short-form travel videos on social media increasingly shape how millennials and young consumers form travel perceptions and intentions. However, limited research explains how credibility embedded in such content influences travel intention through psychological mechanisms. Purpose: This…
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Artikel Jurnal
Socially Responsible or Merely a Public Stunt? CSR, Skepticism, and Company Evaluation of Cigarette Companies
Background: Corporate Social Responsibility (CSR) has become a strategic tool for companies in controversial industries to enhance their public image. Indonesian cigarette manufacturers frequently engage in CSR initiatives, raising public scrutiny over whether these actions are genuine or…
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Artikel Jurnal
Determinants of AI Innovation Adoption in Banking Services: Mediating Role of Attitude among Young Generations
Background: Integration of AI technology in the banking sector is growing rapidly, but adoption remains relatively low due to users' concerns regarding awareness, privacy, and security. This situation necessitated the exploration of how an expanded version of the Technology Acceptance Model (TAM)…
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Artikel Jurnal
Green Marketing Strategies and Consumer Purchasing Behavior: Moderating Role of Environmental Awareness Among Supermarket Consumers in Lagos State
Background: The Nigerian retail industry has grown substantially in the last ten years, especially in Lagos. There is a growing concern about environmental issues but little research on green marketing strategies and consumer purchasing behavior in Lagos supermarkets with particular reference to…
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Artikel Jurnal
From Browsing to Buying More: The Journey of Cross-Selling and Upselling in E-Commerce
Background: The rapid growth of e-commerce has positioned algorithm-driven recommendation systems, such as cross-selling and upselling, as key tools for enhancing customer engagement and transaction value. However, how consumers in developing countries like Nigeria view and react to these systems…
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Artikel Jurnal
Advancing Perspectives on Consumer Behavior in Healthy Food Consumption within Modern Digital and Social Environments
Background: Despite increasing exposure to health-related information in digital environments, many consumers still do not consistently translate health awareness into healthy food purchasing behavior, reflecting a persistent attitude–behavior gap. Purpose: This study examines how digital and…
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Artikel Jurnal
Understanding Preference and Usage Intention in Online Food Delivery among Generation Z in Greater Jakarta
Background: Generation Z is the primary users of Online Food Delivery services (OFD). Therefore, it is important to understand their preferences and intentions regarding the use of OFD. Purpose: This study examines how the five dimensions of the Theory of Consumption Values, consisting of…
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Artikel Jurnal
Transforming Luxury Jewelry Customer Experience using Strategic Connection Framework in Omnichannel Environments
Background: To alter the customer experience of the luxury jewellery in an omnichannel setting, behavioural decision-making mechanisms that cannot be reflected in quantitative measures, need to be identified. Purpose: This paper aimed to determine how luxury jewelry omnichannel navigation is…
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Artikel Jurnal
Mirror, Likes, and Loot: The Interplay of Narcissism, FOMO, and Digital Marketing on Compulsive Buying Behavior
Background: The growth of fashion e-commerce has intensified the use of affiliate marketing, user-generated content, and gamification to improve engagement. These strategies influence consumer psychology, particularly narcissism, increasing susceptibility to Fear of Missing Out (FOMO) and…
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Artikel Jurnal
Understanding Compulsive Buying of Fast-fashion Through Personality, Hedonic Shopping, and Self-Esteem in Indonesia
Background: The rapid growth of fast-fashion in Indonesia is fueled by easy consumer access and constantly updating trends. This accessibility, combined with emotional and psychological factors such as personality and self-esteem, has contributed to the rise of compulsive buying behavior…
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Artikel Jurnal
Understanding Consumer Value Dimensions in the Usage of Residential Solar Energy Among Generation Z
Background: Renewable energy transition has become one of the world’s top priorities in the global effort to curb energy poverty. Yet scant studies on actual residential energy usage among Generation Z (Gen Z) exist. Purpose: This study investigated South African Gen Z consumers’ renewable energy…
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Artikel Jurnal
Examining the Relationship Between Quality of Golfing Facility and User Experience on Customer Satisfaction and Revisit Intention in Jabodetabek, Indonesia
Background: Golf in urban regions such as Jabodetabek, Indonesia, is gaining wider appeal. Today’s players are increasingly influenced by practical service elements, including course layout, accessibility, green fee pricing, facility quality, and ancillary services. Purpose: This research examines…
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Artikel Jurnal
Driving Sales by Shopee Live: Investigating the Determinants of Impulsive Purchase Behavior
Background: Digital technology has transformed customer buying behavior, particularly through live-streaming commerce. Interactive features enable real-time engagement between sellers and consumers, making purchasing more dynamic and time-sensitive. Purpose: This study investigates drivers of…
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Artikel Jurnal
Enhancing Tourists’ Environmentally Responsible Behavior at Zero-Waste Destinations: The Moderating Role of Environmental Facilitating Conditions
Background: Environmental damage caused by visitor waste has become a critical issue, especially at zero-waste tourist sites. Therefore, understanding tourists’ Environmentally Responsible Behavior (ERB) is essential. Purpose: This study aimed to investigate the factors influencing ERB in…
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Artikel Jurnal
The Influence of e-WOM on Customer Engagement, Purchase Intention, and Purchase Decision in Online Transportation Services
Background: Online transport services have significant growth potential in Indonesia. Therefore, online transportation companies need to implement appropriate strategies, such as electronic word of mouth (e-WOM), to seize this opportunity. e-WOM is a crucial factor in increasing customer…
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Artikel Jurnal
Gender Differences in Shopping Cart Abandonment: Evidence from Indonesia
Background: Shopping cart abandonment (SCA) remains a persistent challenge in e-commerce. Consumers frequently leave purchases incomplete due to psychological, technical, economic, and contextual factors. However, limited research has examined how demographic characteristics, particularly gender…
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Artikel Jurnal
Local Escapes: Decoding the Staycationer Mindset Across Generations
Background: Staycation, a tourism trend emerging in response to changing lifestyles, global crises, and increasing sustainability awareness, is transforming traditional vacation habits. Although vacations close to home were once perceived as less exciting, they have become an attractive alternative…
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Artikel Jurnal Teks lengkap
Consumer Protection for High School Students with Disabilities: Between Practice and Context
Background: In fact, there are still many students with disabilities who do not get their rights in schools with adequate facilities and infrastructure. Purpose: This study examines how consumer protection efforts are carried out by four (4) high schools in North Bekasi District based on Bekasi…
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Artikel Jurnal
Unraveling the Dynamics Between Advanced Technology, Logistics Customer Service, and Logistics Performance to Boost Customer Retention: Evidence from Shopee Express
Background: In a competitive logistics industry, companies face mounting pressure to meet customer expectations while maintaining operational efficiency. The adoption of advanced technology and enhanced logistics customer service has become essential for achieving timely delivery and customer…