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International Journal of Experiential Learning & Case Studies
ISSN 2520-4475 · Institute of Business Management · 220 artikel di indeks
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Artikel Jurnal
Leveraging Marketing Analytics for Digital Transformation: A Case Study of Pakistan’s Cement Industry
Marketing analytics is a new, complicated, multidisciplinary field that the research community has explained with several hypotheses. The 4th industrial revolution has created economic prospects in marketing analytics techniques and measurements. Based on the lapses in marketing analytics…
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Digital Marketing as the Global Marketing Initiative: A Case Study of Al-Gohar Traders
The rise of E-commerce and digital marketing strategies has provided businessmen with ample cost-efficient and effective opportunities to create new start-ups or expand their current businesses in the Business to Business (B2B) and Business to Consumer (B2C) arenas. This case initially highlights…
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Ad, The Advancement Advancements in Technology, such as Artificial Intelligence and Automation, reshape Traditional Business Models and Workforce Dynamics: A Bibliometric Review
Within the context of technological advancements, particularly artificial intelligence and computerization, and their effects on conventional plans of action and labor force components, this bibliometric review examines the relationship between technological advancement and automation. The study…
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Impact of Influencer Marketing on the Purchase Intention of Consumers
This study explores the relationship between influencer attributes, product characteristics, and customer buy intention in the context of influencer marketing. Regression modeling and quantitative analysis are used in the study to show that influencers' attractiveness and credibility significantly…
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Optimizing Job Performance: Exploring the Leadership Paradox in Health Care.
Abusive supervision remains a critical challenge in the health care settings, significantly affecting the emotional well-being and performance of nurses. The study investigates how abusive supervision indirectly impacts job performance through emotional exhaustion. This study further examines…
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From Toxic Traits to Toxic Workplaces: The Mediating Role of Abusive Supervision in the Link Between Supervisors' Dark Triad and Employee Cynicism, and Organizational Sustainable Performance
Dark triad leadership has been linked to drastic consequences globally. This study investigates the influence of supervisors' Dark Triad traits (narcissism, Machiavellianism, psychopathy) on organizational sustainable performance (OSP) through abusive supervision and employee cynicism, with…
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Cognitive Effects of Fashion Brand Advertisements on Consumer Perception and Decision-Making Behavior An Experiential Learning Approach
The prime motive of companies before marketing their products or services is to discover the preferences and buying behaviors of their clients and prospects. This psychological mechanism is correlated with cognitive learning, which can be defined here as an executive mental process that shapes…
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The Price of Misconduct: Volkswagen's Financial Health and Responsible Business Practices
This study investigates Volkswagen’s financial and reputational fallout from the 2015 emissions scandal, analyzing its recovery trajectory from 2010 to 2023 through a multi-theory lens incorporating Agency, Stakeholder, Resource-Based View (RBV), and Institutional perspectives. Utilizing…
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Exploring the Factors Triggering Employee Turnover in Banking Sector of Pakistan
Employee turnover has become one of the major challenges in the banking industry of Pakistan; high rate of attrition has affected organizational performance, increased recruitment and training costs as well as undermined service quality. Despite the sector being central to the national economic…
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ESG and Firm-Specific Risk in the Australian Energy Sector: Evidence from ASX Companies
This study investigates the effect of environmental, social, and governance (ESG) performance on Australian energy firm-specific risk, a critical sector with exposure to both market risk and sustainability. Based on balanced panel data of 20 ASX-listed energy firms between 2020 and 2024…
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AI prediction in Bridging Corporate Leadership and Academia: The Role of Online Learning in Professional Growth
Background: The study aims to review AI prediction in bridging Corporate Leadership and Academia. It is purposed to review the role of online learning professional growth for the leaders in academia. AI role has been increased with the passage of time where it is found that it is applying the…
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Artikel Jurnal Teks lengkap
Social inclusive approach by developing women entrepreneurship
Abstract: Nestlé Pakistan is a subsidiary of Swiss multinational company Nestlé. The company is known for its quality food products throughout the world. It commits to help shape a better and healthier world and inspire people to live healthier lives. Nestlé Pakistan shares the Nestlé Global’s…
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Artikel Jurnal Teks lengkap
Service Quality an Antecedent of Customer Satisfaction
The study is conducted on customers of banks in Pakistan to find out whether service quality is an antecedent of customer satisfaction. The study also provides the comparative analysis of four alternative extended versions of service quality models namely SERVQUAL, Weighted SERVQUAL, SERVPERF, and…
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Artikel Jurnal Teks lengkap
A Scientometric Study of the Brand Building Process in Organizations
Brand building has been suggested as an important process in the success of any business. In order to find out brand building framework for SMEs literature review was conducted, the problem identified from literature is that there is a lack of structured brand building framework for SMEs as compare…
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The Dynamics of Training and Development Initiatives: Unraveling their Influence on Organizational Performance
The research proposed by this study explores the relationship between training and development (T&D) and the organization's performance with special reference to the corporate sector of Karachi. The premise for this research, therefore, lies in the understanding that the subject of employee…
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Uncovering the Determinants of English Language Anxiety among Undergraduate Learners in Pakistan
English Language plays a crucial role in global communication across various domains. The objective of this study was to investigate English language anxiety among undergraduate learners at Pakistani private universities and explore the factors affecting language related anxiety. The researchers…
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Exploring the Connection between Social Media Marketing Activities and Purchase Decisions, Focusing on Electronic Word of Mouth and Brand Awareness
This paper examines the inspiration of social media marketing activities on customers’ purchase decisions in Pakistan. Following the development of a theoretical model comprising the prevalent activities undertaken in social media marketing – namely, trendiness, customization, and personalization –…
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Digital Whisperers: Decoding the E-WOM and Credibility Cocktail Driving Purchase Intentions
This research explored the conduct of online purchases in the digital sector through an integrative process, using collections of variables seldom seen in previous studies. The study cantered on the effect of eWOM, message source credibility, perceived risk, and group influence on real purchasing…
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Green HRM and Organizational Sustainability: A Quantitative Corporate Study
This study investigates intricate relationships between Green Human Resource Management (GHRM) practices and Organizational Sustainable Performance (OSP) in corporate sector. Employing a quantitative and deductive approach data was collected from 83 participants. A structured questionnaire with a…
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Artikel Jurnal
Import Substitution Elasticity in Antidumping Measures: A Case Study of Pakistani Firms Behaviour
This study explore the factors which influencing the firms to file Anti-Dumping cases in Pakistan with the special focus on Import Substitution elasticity as major factor. The study employs Probit regression approach to estimate the potential factors which induce the firms to approach the authority…