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Jurnal

NUST Journal of Social Sciences and Humanities

ISSN 2520-503X · National University of Sciences and Technology · 264 artikel di indeks

  1. Artikel Jurnal

    Spatial and Temporal Dynamics of Multidimensional Poverty in Khyber Pakhtunkhwa, Pakistan: A District-Level Analysis (2004 – 2020)

    Dr. Sajjad Ahmad Jan; Inam Ullah

    NUST Journal of Social Sciences and Humanities, Vol. 12 No. 1 · 2026 · Inggris · DOAJ

    This study analyzes spatial and temporal dynamics of multidimensional poverty across 32 districts of Khyber Pakhtunkhwa, Pakistan, using 2004–05 to 2019–20 PSLM surveys. Applying the Alkire-Foster methodology, the Multidimensional Poverty Index (MPI) is constructed using education, health, and…

  2. Artikel Jurnal

    Evaluating the Effectiveness of Government Policies in Controlling Crime: A Data-Driven Analysis of Pakistan (2010-2020)

    Dr. Mahrukh Anum; Mr. Akhtar Gul Safi

    NUST Journal of Social Sciences and Humanities, Vol. 12 No. 1 · 2026 · Inggris · DOAJ

    This study analyzes the effectiveness of government policies in controlling crimes in Pakistan. The study uses official data from the Ministry of Interior and the National Police Bureau to establish trends from the past eleven years, from 2010 to 2020, concerning crimes such as murder, robbery, car…

  3. Artikel Jurnal

    Perception of Unmarried Men about Domestic Violence and Traditional Harmful Masculinity

    Mahnoor Ishtiaq; Madiha Nadeem

    NUST Journal of Social Sciences and Humanities, Vol. 12 No. 1 · 2026 · Inggris · DOAJ

    This study investigated the perceptions of unmarried men living in Lahore toward domestic violence and harmful traditional masculinity. Additionally, this study examined the role of socioeconomic factors influencing unmarried men’s perceptions of domestic violence and harmful traditional masculine…

  4. Artikel Jurnal

    An Evaluation of the Role of Traditional Leaders in Water Resource Management in Mambu- Bafut, Cameroon.

    William Shu Neba; Pius Tangwe Tanga; Josephine Akenji Maghah dkk.

    NUST Journal of Social Sciences and Humanities, Vol. 12 No. 1 · 2026 · Inggris · DOAJ

    The study evaluates the role of traditional leaders in water resource management in Mambu-Bafut, Cameroon, employing a descriptive, exploratory approach with 50 purposively selected respondents. Data was gathered through structured questionnaires and observations, and analysed using descriptive…

  5. Artikel Jurnal

    Reshaping Gender Portrayal, Masculinity, and Empowerment Narratives in Pakistan’s Electronic and Digital Media Commercials

    Dr. Shehzadi Zamurrad Awan

    NUST Journal of Social Sciences and Humanities, Vol. 12 No. 1 · 2026 · Inggris · DOAJ

    Electronic and digital media commercials in Pakistan mirror the traditional social order as well as the cultural transformation that society experiences over the years. The short duration of an advertisement and its repeated, unavoidable broadcast during regular programs makes it an impactful…

  6. Artikel Jurnal

    Coping Patterns, Pain Intensity, and Death Anxiety in Stage-II Cancer Patients

    Kanwal Shahbaz; Noreen Akhtar; Amina Javed dkk.

    NUST Journal of Social Sciences and Humanities, Vol. 12 No. 1 · 2026 · Inggris · DOAJ

    Death anxiety is a common psychological concern among people with cancer and is linked to poorer adjustment and reduced quality of life. Despite evidence connecting coping strategies and pain intensity with psychological outcomes, their combined relationship with death anxiety remains underexplored…

  7. Artikel Jurnal

    International Society: The English School

    Huma Siddiqi

    NUST Journal of Social Sciences and Humanities, Vol. 11 No. 1 · 2025 · Inggris · DOAJ

    The book, International Society: The English School, published in 2020 by Springer, is part of book series covering Trends in European IR Theory. This book, edited by Cornelia Navari, is an assortment of nine well-researched and well-debated chapters referencing the traditions of the English…

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  8. Artikel Jurnal

    Impact of Rural Women Labour Participation in Agricultural Production on Household Food and Nutrition Security in Punjab, Pakistan

    Aneeqa Nazeer; Syed Shahab Zarin

    NUST Journal of Social Sciences and Humanities, Vol. 11 No. 1 · 2025 · Inggris · DOAJ

    Rural women in Pakistan are involved in diverse household-related reproductive and agricultural-related productive activities. The extant literature fails to capture women’s unpaid domestic and farm work. Therefore, this study aims to evaluate the determinants of poor rural women’s time allocation…

  9. Artikel Jurnal

    Constructing Nature in the Classroom: An Eco linguistic Analysis of Depiction of Human-Nature Relationship in English Textbooks

    Imdad Ullah Khan; Saad Salman; Raheela Naz

    NUST Journal of Social Sciences and Humanities, Vol. 11 No. 1 · 2025 · Inggris · DOAJ

    In the face of escalating environmental crises, the role of education in shaping young learners’ ecological consciousness has gained critical importance. School textbooks, particularly language textbooks, play a foundational role in constructing students' perceptions of nature and their…

  10. Artikel Jurnal

    Exploring the Factors Affecting Women’s Participation in Leadership Positions in Higher Education Institutions of Pakistan.

    Naila Mushtaq; Muhammad Faraz Riaz; Riffat-un-Nisa Awan

    NUST Journal of Social Sciences and Humanities, Vol. 11 No. 1 · 2025 · Inggris · DOAJ

    This study examines the obstacles that hinder women’s involvement in educational leadership roles within higher educational institutions, specifically focusing on the University of Sargodha. Data were collected by conducting interviews with four female department heads and one female faculty member…

  11. Artikel Jurnal

    Infrastructure Development and Food Security

    Azra Khan; Sadia Safdar; Gulzar Khan

    NUST Journal of Social Sciences and Humanities, Vol. 11 No. 1 · 2025 · Inggris · DOAJ

    Pakistan is a low-income developing nation where agriculture is its most significant sector. Reducing poverty, hunger, and food insecurity are essential features of Sustainable Development Goals (SDGs). Finding the best solutions to provide food security for Pakistan's expanding population is the…

  12. Artikel Jurnal

    Workaholic Behaviors, Obsessive Beliefs and the Mediating Role of Work Family Conflict

    Maryam Hussain

    NUST Journal of Social Sciences and Humanities, Vol. 11 No. 1 · 2025 · Inggris · DOAJ

    This study seeks to establish workaholic individuals’ propensity to develop psychiatric tendencies (in the long run) especially obsessions. In addition, we also endeavored to determine the presence of work-family conflict which will be a mediating variable. The study carves inroads for clinical…

  13. Artikel Jurnal

    The Impact of Technostress on Impulsivity Among University Students: A Quantitative Study in the Pakistani Context.

    Mussarat Jabeen Khan; Attiqa Siddique; Aleena Khan dkk.

    NUST Journal of Social Sciences and Humanities, Vol. 11 No. 1 · 2025 · Inggris · DOAJ

    This study investigates the impact of technostress on impulsivity among university students in Pakistan, focusing on demographic influences such as gender, age, education, and socioeconomic status. Conducted in two phases, the research aims to address the rising challenge of managing technostress…

  14. Artikel Jurnal

    Petroleum Policy and Natural Gas Exploration and Production in Pakistan

    Faisal Jamil

    NUST Journal of Social Sciences and Humanities, Vol. 11 No. 1 · 2025 · Inggris · DOAJ

    Pakistan's petroleum sector is characterized by the upstream exploration and production of natural gas. Natural gas has been a significant energy source in the country for many decades, accounting for approximately half of the country's energy requirements. Until 2015, all supplies came from…

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  15. Artikel Jurnal

    Disconnect Between Trade Policies and Academic Research: An Analysis of Pakistan's Trade Policy Evolution

    Imtiaz Ahmed; Samina Naveed

    NUST Journal of Social Sciences and Humanities, Vol. 11 No. 1 · 2025 · Inggris · DOAJ

    Trade policies have a crucial role in determining a country's economic course by impacting income distribution, growth, and export performance. Pakistan's trade policy has changed over time, moving away from protectionist policies and toward more liberalized frameworks that are meant to boost…

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  16. Artikel Jurnal

    Blurring the Line Between Real and Artificial: Virtual Influencers, Visual Communication, and the Third-Person Effect

    Huda Imran; Ahmad A. Hassan Ahmad A. Hassan1

    NUST Journal of Social Sciences and Humanities, Vol. 11 No. 2 · 2025 · Inggris · DOAJ

    With the advent of AI-based virtual influencers, there are new opportunities and ethical issues in online marketing. Although the literature on human influencers is rich, little has been said about audiences' perceptions and reactions to artificial personas. Based on the Visual Communication Theory…