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Jurnal

Соціальна економіка, Iss 70, Pp 5-13 (2025)

ISSN 2524-2547 · V. N. Karazin Kharkiv National University · 318 artikel di indeks

  1. Artikel Jurnal

    ARCHETYPES OF GENAI USERS: CASE OF GEORGIA

    Tsotne Zhghenti; Natia Khukhunaishvili

    Соціальна економіка, Iss 70, Pp 5-13 (2025) · 2025 · Ukraina · DOAJ

    We explore how individuals in Georgia engage with generative artificial intelligence (GenAI) by identifying distinct user archetypes based on engagement frequency, the number of tools used, and whether users apply these tools in professional contexts. Drawing on BTU’s Quantitative Research on GenAI…

  2. Artikel Jurnal

    THEORETICAL PRINCIPLES FOR THE FORMATION OF SOCIAL COHESION IN COMMUNITIES

    Olena Sova

    Соціальна економіка, Iss 70, Pp 60-71 (2025) · 2025 · Ukraina · DOAJ

    The relevance of this study stems from the need to analyze the processes of social cohesion within territorial communities, which play a crucial role in ensuring the stable development of a state, particularly during geopolitical crises, economic transformations, and social changes. The interaction…

  3. Artikel Jurnal

    PROJECT MANAGEMENT AS A COMPONENT OF OPERATIONAL MANAGEMENT AND ENSURING A SUFFICIENT LEVEL OF FINANCIAL SECURITY OF THE ENTERPRISE

    Nataliia Shevchenko; Marta Kopytko

    Соціальна економіка, Iss 70, Pp 94-101 (2025) · 2025 · Ukraina · DOAJ

    The aim of the article is to study project management as an important tool of operational management in the context of improving the level of financial security of enterprise. The article substantiates that in today’s market, with the instability of the external environment and growing competition…

  4. Artikel Jurnal

    SUSTAINABLE SUPPLY CHAIN MANAGEMENT IN THE ERA OF CLIMATE CHANGE: AN INTERDISCIPLINARY APPROACH

    Bernardus Franco Maseke

    Соціальна економіка, Iss 70, Pp 85-93 (2025) · 2025 · Ukraina · DOAJ

    The global supply chain landscape is experiencing transformative change due to the escalating impacts of climate change, which disrupt traditional models and pose risks to supply chain resilience. In response, Sustainable Supply Chain Management (SSCM) has emerged as a key strategy that integrates…

  5. Artikel Jurnal

    ANOMALY IN THE SPHERE OF STATE FINANCIAL CONTROL

    Andrii Khmelkov

    Соціальна економіка, Iss 70, Pp 133-155 (2025) · 2025 · Ukraina · DOAJ

    The article attempts to deepen the knowledge of the control function of finance and the associated expansion of the understanding of the sphere of state financial control. Based on the statement that the implementation of the control function of finance, by creating conditions for preventing abuse…

  6. Artikel Jurnal

    DIGITIZING UKRAINIAN REAL ESTATE: ECONOMIC POTENTIAL OF TOKENIZATION

    Daria Serogina; Illia Prokopiev

    Соціальна економіка, Iss 70, Pp 47-59 (2025) · 2025 · Ukraina · DOAJ

    We examine how fractional ownership of real estate, facilitated by digital tokens, may broaden access to property investment in Ukraine and streamline financing for reconstruction. We evaluate international precedents where blockchain protocols divide large assets into smaller units, reducing…

  7. Artikel Jurnal

    MODERN METHODS OF CONDUCTING MARKETING RESEARCH

    Valentyna Litynska

    Соціальна економіка, Iss 70, Pp 72-84 (2025) · 2025 · Ukraina · DOAJ

    The article examines modern methods of conducting marketing research, which play a crucial role in the process of making strategic and tactical business decisions. Given the development of digital technologies and changes in consumer behavior, traditional approaches to marketing research are being…

  8. Artikel Jurnal

    SCIENTIFIC AND METHODOLOGICAL TOOLS FOR ASSESSING THE IMPACT OF FINANCIAL INNOVATIONS ON THE FINANCIAL MARKET

    Olena Sukach; Sergii Savchenko

    Соціальна економіка, Iss 70, Pp 122-132 (2025) · 2025 · Ukraina · DOAJ

    Financial innovations are a key factor in the development of the modern financial market, enhancing its efficiency, liquidity, and resilience. At the same time, they may introduce new risks and challenges for regulators and market participants. Given the rapid growth of fintech, digitalization of…

  9. Artikel Jurnal

    FINANCIAL STRATEGIES AND INSTRUMENTS FOR STIMULATING ECONOMIC GROWTH AND RECOVERY IN THE POST-WAR RECONSTRUCTION CONTEXT: LESSONS FOR UKRAINE FROM INTERNATIONAL EXPERIENCE

    Daria Zagorska

    Соціальна економіка, Iss 70, Pp 102-111 (2025) · 2025 · Ukraina · DOAJ

    This article addresses the financial foundations necessary for stimulating economic growth and recovery in the aftermath of war. It has been determined that modern challenges associated with large-scale destruction, structural transformation, and global instability require a comprehensive approach…

  10. Artikel Jurnal

    THE BANKING SECTOR’S PERFORMANCE IN CONDITIONS OF UNCERTAINTY

    Andrii Matyrin

    Соціальна економіка, Iss 70, Pp 112-121 (2025) · 2025 · Ukraina · DOAJ

    The purpose of the article is to analyse the reaction of the Ukrainian banking sector to uncertainty. The study identifies global (crises, conflicts, technological changes, environmental challenges) and national (annexation, military aggression) events that affect the banking sector. The dual…

  11. Artikel Jurnal

    IMPACTS OF INCOME SHOCKS AND SOCIAL PROTECTION ON RURAL HOUSEHOLDS’ FOOD INSECURITY EXPERIENCES DURING THE COVID-19 PANDEMIC IN CONFLICT-AFFECTED STATES IN NORTHERN NIGERIA

    Abayomi Samuel Oyekale; Thonaeng Charity Molelekoa

    Соціальна економіка, Iss 70, Pp 27-46 (2025) · 2025 · Ukraina · DOAJ

    Social protection is one of the major policy instruments for addressing households’ vulnerability to income shocks and poverty across the globe. In Nigeria, the COVID-19 pandemic presented a double tragedy to rural households in northern Nigeria due to their pre-pandemic exposure to several income…

  12. Artikel Jurnal

    WHO CAN MORTGAGE TO BUY FINISHED HOUSING? AN EMPIRICAL ANALYSIS OF A FORMER SOVIET REPUBLIC

    Giga Kikoria; Sara Férnandez López

    Соціальна економіка, Iss 70, Pp 14-26 (2025) · 2025 · Ukraina · DOAJ

    The housing markets in former Soviet Union countries have undergone substantial transformations since 1991, with mortgage lending emerging as a pivotal instrument driving housing demand and ownership. In Georgia, as in many other post-Soviet states, official data demonstrate a consistent rise in…

  13. Artikel Jurnal

    PRICES, MARKETS, CORPORATIZATION: GAME-THEORETIC MODELING OF STRATEGIES FOR CORPORATIZED STATE-OWNED ENTERPRISES IN UKRAINE’S TRANSPORT SECTOR

    Igor Dunayev

    Соціальна економіка, Iss 69, Pp 5-28 (2025) · 2025 · Ukraina · DOAJ

    The article focuses on the topical issue of corporatization of state-owned enterprises in Ukraine’s transport sector, particularly Ukrainian Railways (UZ) and the Ukrainian Sea Ports Authority (USPA), in the context of their adaptation to new global challenges and post-war economic recovery. Based…

  14. Artikel Jurnal

    FREELANCE AS A SPECIAL FORM OF EMPLOYMENT AND LABOR RELATIONS IN MODERN CONDITIONS

    Gаlina Urchik

    Соціальна економіка, Iss 69, Pp 71-87 (2025) · 2025 · Ukraina · DOAJ

    The article looks at how freelancing can be seen as a special type of work and how to make the most of the skills of employees. It also looks at what is happening now in the freelancing world, both around the world and in Ukraine. The article looks at the different ways freelancing is defined and…

  15. Artikel Jurnal

    THEORETICAL PRINCIPLES OF TERRITORY MARKETING

    Valentyna Litynska

    Соціальна економіка, Iss 69, Pp 88-97 (2025) · 2025 · Ukraina · DOAJ

    The article substantiates that the marketing of territories is a multifaceted activity that involves the use of various approaches for the development and popularization of a certain territory. The choice of approach depends on the specific goals and characteristics of the region. The economic…

  16. Artikel Jurnal

    ORDERING THE EXISTING INFLUENCE OF STATE FINANCIAL CONTROL INSTITUTIONS OF UKRAINE ON PUBLIC FINANCES

    Iurii Svishevskyi

    Соціальна економіка, Iss 69, Pp 248-259 (2025) · 2025 · Ukraina · DOAJ

    The article attempts to outline and organize the existing influence of the powers of control over public finances, as part of the subject of control, in the functioning subjects of state financial control of Ukraine. The study was conducted on the basis of the data obtained, collected in various…

  17. Artikel Jurnal

    NECESSITY AND PREREQUISITES FOR IMPLEMENTING COMPULSORY ACCUMULATIVE PENSION INSURANCE IN UKRAINE

    Olena Zvarych; Volodymyr Voloshyn

    Соціальна економіка, Iss 69, Pp 209-230 (2025) · 2025 · Ukraina · DOAJ

    The article explores the necessity and prerequisites for the introduction of accumulative pension insurance in Ukraine in the context of current demographic, economic and social challenges. The authors analyse the current state of the Ukrainian pension system, which is based on the pay-as-you-go…

  18. Artikel Jurnal

    INTEGRATION OF SUSTAINABLE DEVELOPMENT PRINCIPLES INTO THE ECONOMIC BEHAVIOR OF FINANCIAL ENTITIES

    Olha Hlushchenko; Maryna Ivashchenko

    Соціальна економіка, Iss 69, Pp 190-201 (2025) · 2025 · Ukraina · DOAJ

    The article explores the integration of sustainable development principles into the economic behavior of financial entities as a pivotal factor in achieving long-term economic growth. It highlights the importance of ecological, social, and governance (ESG) criteria in shaping financial decisions…

  19. Artikel Jurnal

    CITIZEN ATTITUDES TOWARDS MILITARY SERVICE AND ITS INFLUENCE ON THE LABOUR MARKET

    Levan Shubitidze

    Соціальна економіка, Iss 69, Pp 56-70 (2025) · 2025 · Ukraina · DOAJ

    Public attitudes toward military service vary widely across nations and contexts, shaped by cultural values, historical experiences, and contemporary global events. This comprehensive study examines the evolution and implications of Georgia’s hybrid military service model, which combines…

  20. Artikel Jurnal

    RETHINKING THE FUNCTIONAL CAPACITY OF SOCIAL INSURANCE AS AN INSTRUMENT OF SOCIAL JUSTICE IN THE FACE OF UNPREDICTABILITY

    Liudmyla Stozhok

    Соціальна економіка, Iss 69, Pp 260-272 (2025) · 2025 · Ukraina · DOAJ

    The socio-economic development of the country, according to the international institutions’ recommendations, is the ability of society to effectively meet the current needs of the population, which are changing under the influence of globalization, digitalization, and the transition to a green…