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Jurnal Manajemen dan Bisnis Kreatif
ISSN 2528-0597 · Universitas Buana Perjuangan Karawang · 377 artikel di indeks
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Artikel Jurnal
Cerdas dan Berkelanjutan: Bagaimana kewirausahaan digital mendorong kinerja lingkungan dan adopsi ekonomi sirkular
This study aims to analyze the development of knowledge, conceptual structures, thematic clusters, and research themes in the literature related to the Circular Economy, Innovation, and Digital Sustainability. This study uses a systematic bibliometric approach by utilizing VOSviewer and PoP…
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Artikel Jurnal
Strategi Transformasi Digital dalam Meningkatkan Keunggulan Kompetitif UMKM di Era Ekonomi Digital
The digitization shift has developed into a strategic foundation for Micro, Small, and Medium Enterprises (MSMEs) to sustain competitiveness within the electronic commerce landscape. However, many business entities continue to encounter obstacles in adopting digital tools, including limited…
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Artikel Jurnal
Manajemen Strategik di Era Disrupsi Digital dan Keberlanjutan: Studi Pustaka tentang Kepemimpinan, Teknologi, dan Transformasi Organisasi
Strategic management has undergone significant transformation in response to rapid digital disruption, technological advancement, and growing sustainability pressures. Organizations across sectors are increasingly required to integrate strategic leadership, digital capabilities, and sustainable…
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Artikel Jurnal
Melampaui Motivasi: Bagaimana Stres Kerja dan Disiplin Kerja Membentuk Kinerja Karyawan pada Layanan Kurir
This study examines declining employee performance driven by high inbound-related workloads, employee tardiness, low compliance with work regulations, and missed company-set targets. This study aims to examine the effects of job stress, work discipline, and work motivation on employee performance…
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Artikel Jurnal
Analisis Dampak Inflasi Terhadap Daya Beli Masyarakat di Indonesia
Inflation is one of the key indicators in an economy that can influence economic stability as well as public welfare. An increase in the general price level of goods and services may reduce real income, thereby affecting people's ability to meet their consumption needs. This study aims to analyze…
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Artikel Jurnal
Penguatan Literasi Konsumen dalam Ekosistem Digital: Strategi BPKN Mewujudkan Konsumen Cerdas Berkelanjutan
This study aims to analyze strategies for strengthening consumer literacy in the digital ecosystem and to examine the role of the National Consumer Protection Agency /Badam Perlindungan Konsumen Nasional (BPKN) in fostering a smart and sustainable consumer society. The background of this study is…
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Artikel Jurnal
Transformasi Budaya Organisasi di Era Digital: Analisis Model Hybrid Culture dalam Adaptasi Kerja Jarak Jauh
The transformation of organizational culture has become increasingly critical in the context of the rapidly evolving hybrid work environment following the pandemic. The conventional culture centered on physical presence is shifting towards one that emphasizes flexibility, autonomy, and digital…
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Artikel Jurnal
Pengaruh Iklan Media Sosial Instagram Terhadap Niat Beli Konsumen pada Perusahaan Jasa Travel ZTRANS Shuttle
This research is motivated by the development of digital technology that is changing the marketing landscape, particularly through social media. Social media advertising is expected to enhance consumers' purchase intentions, especially for the travel service company ZTRANS Shuttle, which is…
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Artikel Jurnal
Efektivitas Teknik Softselling Pada Akun Tiktok Cerita Anak Jakarta dalam Meningkatkan Engagement Audiens (Studi Kasus Akun Tiktok Cerita Anak Jakarta)
This study investigates the effectiveness of soft selling techniques on the TikTok account Cerita Anak Jakarta in increasing audience engagement. The research stems from the shift from traditional to digital marketing, with TikTok becoming a major platform for interaction between brands and…
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Artikel Jurnal
Manajemen Penataan Gudang Sparepart dengan Pendekatan Standar 5s dan Sistem Fifo di PT. Buana Indomobil Trada Surabaya
The intense competition in the automotive industry requires companies to improve operational efficiency, particularly in spare parts warehouse management. Disorganized storage and suboptimal implementation of FIFO can hinder productivity and reduce product quality. Therefore, the application of the…
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Artikel Jurnal
Pengaruh Pelatihan Soft Skills dan Pelatihan Hard Skills Terhadap Kesiapan Karier Pegawai: Studi Pada Pegawai Generasi Z di Kota Mataram Lombok
This study analyzes the influence of soft skills and hard skills training on the career readiness of Generation Z employees in Mataram City, Lombok. Using a mixed methods sequential exploratory design, the qualitative phase involved interviews with 7 employees to explore their perceptions and…
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Artikel Jurnal
Analisa Kredit Sebagai Faktor Penentu Kualitas Kredit di PT.BPR BKK Pati Perseroda Cabang Pucakwangi
This study examines the role of credit analysis as a determining factor of credit quality at PT. BPR BKK Pati (Perseroda) Pucakwangi Branch. The research focuses on how the quality of credit analysis compares with other internal and external factors influencing credit performance. The objective is…
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Artikel Jurnal
Pengaruh Employer Branding dan E-Recruitment terhadap Intention to Apply (Studi pada Program MAP GROW Batch 6)
The retail industry will face systemic challenges, one of which is a labor shortage. Generation Z, with work expectations different from previous generations, presents a new challenge for companies in attracting, developing, and retaining talent. PT Mitra Adiperkasa Tbk (MAP), as a leading retail…
Juga tersedia di: DOAJ
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Artikel Jurnal
Pengaruh Promosi Online Melalui Media Sosial Instagram Dan Fasilitas Tempat Terhadap Keputusan Pembelian Pelanggan CV.Breakshot Limawan Indonesia (Bs Pool Cabang Sutami Kota Bandung)
Competition in the sports and recreation industry in the Bandung City area is increasingly tight and competitive. BS Pool Sutami Branch, located in Surya Sumantri, Bandung City, is one of the businesses operating in the billiards sports industry. The decrease in the number of customers and branch…
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Artikel Jurnal
Pengambilan Keputusan Belanja Gen-Z: Peran Platform Media Sosial melalui Konten Kreator
Purchasing decisions are part of shopping behavior, especially among Generation Z. This research aims to comprehensively analyze and understand the influence of influencers on shopping decisions among Generation Z. Through this analysis, we can formulate recommendations for brands in optimizing…
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Artikel Jurnal
Peran Teknologi Keuangan: Perspektif Gen-Z tentang Penggunaan E-Banking dan Dompet Digital
This research aims to measure perspectives regarding differences in financial technology users between e-banking and digital wallets as well as convenience for Gen Z. The object of this research is in the city of Makassar with the research subjects being Generation-Z, with a sample of 100…
Juga tersedia di: DOAJ
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Artikel Jurnal
Analisis Komunikasi Internal dan Kinerja Karyawan di UMKM Mirukiway Bandung
This study aims to examine internal communication and its impact on employee performance at UMKM Mirukiway Bandung. The research employs a qualitative approach with a case study method, collecting data through in-depth interviews and analyzing them using thematic analysis. The findings indicate…
Juga tersedia di: DOAJ