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Journal of Tourism, Heritage & Services Marketing
Scopus
ISSN 2529-1947 · International Hellenic University · 134 artikel di indeks
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Artikel Jurnal Teks lengkap
The Maluku archipelagic landscape: Exploring and evaluating the outstanding universal value towards World Heritage nomination
Purpose: This study investigates the outstanding universal value (OUV) of the Maluku Islands, which are on the Tentative List for UNESCO World Heritage sites. It examines the ecological and cultural dimensions through spice heritage, traditional practices, and historical significance, addressing…
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Tourism and economy: When growth starts to slow down
Purpose: This study investigates whether tourism’s involvement to economic growth shows diminishing returns past a certain threshold and seeks to identify the point at which this transition occurs. Specifically, it examines whether the part of tourism in the economy eventually leads to reduced…
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Tourism, territory and transition: Heritage spatialization in Uzbekistan
Purpose: This study examines the transformation of Uzbekistan’s tourism geography between 2010 and 2024, emphasizing the shift from rapid spatial expansion to strategic consolidation around heritage cities such as Samarkand, Bukhara, and Tashkent. It investigates how tourism functions as a spatial…
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Unlocking the secrets of nutraceutical dining: Scale development of traditional Chinese medicine restaurant
Purpose: This study aims to develop and validate a multidimensional scale that identifies the attributes influencing dining experiences at nutraceutical restaurants, specifically those based on Traditional Chinese Medicine (TCM). It addresses gaps in hospitality literature by clearly defining…
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Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy
Purpose: This conceptual study examines how Generative Artificial Intelligence (GenAI) reshapes value co creation, destination governance, and responsible innovation in tourism. It seeks to reposition GenAI from a backstage tool to a tourism actor and to present the Synthetic Experience System, a…
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Employee well-being and job satisfaction in tourism: Insights from a systematic review and content analysis
Purpose: This systematic literature review explores the relationship between employee well-being and job satisfaction within the tourism industry. The study aims to identify current knowledge, theoretical frameworks, research methodologies, and trends, while highlighting gaps and suggesting areas…
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Overtourism and gender equality: Empirical evidence from the EU27 member states
Purpose: The purpose of this article is to empirically assess the relationship between overtourism and gender equality. The main hypothesis of the article is that, unlike tourism, which creates work opportunities for women, overtourism appears to have a negative effect on gender equality and…
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A model of marketing-driven innovation in lifestyle tourism businesses
Purpose: The research investigates the direct and indirect effects of marketing capabilities on innovation in lifestyle tourism businesses. It also explores the mediating effects of entrepreneurial self-efficacy, intense positive emotions, and proactivity affect lifestyle entrepreneurship. Methods…
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Uncovering trends in destination branding and destination brand equity research: Results of a topic modelling approach
Purpose: This study aims to explore the trends and topics in destination branding research, with a specific focus on destination brand equity (DBE). Using topic modelling analysis, the study identifies key research themes and evaluates their evolution over time, assessing whether DBE is among the…
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Music sampling and purchase intention in a developing African economy: An evaluation of the impact of consumer attitude and perceived value
Purpose: This study investigates whether purchase intention is impacted by music sampling in piracy-prone emerging African markets and identifies the role of premium streaming perceived value as a driver in this relationship. Methods: The research employs Structural Equation Modeling (SEM) and the…
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Exploring the viability of pilgrimage tourism along Apostle Paul's route
Purpose: This study explores the feasibility of religious tourism along Apostle Paul's pilgrimage routes in Greece. It aims to understand Greek inhabitants' attitudes toward implementing such tourism, examining factors such as religiosity, demographics, and perceived benefits. The study addresses a…
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'Big-5' personality traits and revisit intentions: The mediating effect of memorable tourism experiences
Purpose: This study aims to investigate the influence of the ‘Big Five’ personality traits on memorable tourism experiences (MTE) and revisit intentions. It explores the interrelationships among these three constructs. Methods: A sample of 239 outbound tourists at Larnaca and Paphos international…
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Instagrammable destinations: the use of photographs in digital tourism marketing in the United Arab Emirates
Purpose: This paper analyses the use of photographs in the digital tourism marketing strategy of DMOs in the lesser studied context of the Middle East to explore what are the contents that define the identity of the destinations based on their social media visual storytelling. Methods: The method…
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Religious tourism and life satisfaction: the role of motivation, perceived value and social cohesion
Purpose: This study aimed to explore the relationships between religious tourism motivation (RTM), tourist perceived value (TPV), social cohesion (SC), life satisfaction (LS), and fear induced by COVID-19 (FC). The focus was on understanding how these factors interacted during the Dongshan Welcomes…
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An exploratory study on determining motivations, constraints, and strategies for coping with constraints to participate in outdoor recreation activities: Generation Z
Purpose: The present study aimed to investigate the behaviors and preferences of university student-generation Z members towards outdoor activities based on the theory of leisure constraints. Methods: In this study, qualitative research methods and phenomenological design were adopted to reveal the…
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Reinvigorating rural tourism market potential through entrepreneurial self-efficacy and heritage education
Purpose: Rural tourism is a priority for nations in terms of fostering and reviving tourism development. This can be achieved by focusing on rural tourism entrepreneurship. The purpose of the study is to examine the rural tourism market potential by exploring the significant impact of social…
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Making parasocial identification tangible: Can film memorabilia strengthen travel intention?
Purpose: The main purpose of this paper is to expand on the theories of parasocial identification and transitional objects, and to pioneer the investigation into how imaginative practices become tangible aspects of tourist behavior. Methods: Based on a survey data with 385 Game of Thrones fans, a…
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End-of-life hospitality? A preamble for supply-side notions of suicide tourism
Purpose: Suicide tourism has existed for several decades in countries such as Switzerland, allowing inbound tourists to seek death with dignity. The growth of suicide tourism has not gone unnoticed, with an emerging body of work unpacking this phenomenon, its underpinning factors, and its…
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The moderating role of sense of power and psychological risk on the effect of eWOM and purchase intentions for Airbnb
Purpose: This study aims to explain the effect of electronic word-of-mouth (eWOM) on Airbnb consumers’ behavioral intentions by examining the moderating role of sense of power and perceived psychological risk, especially in the challenging time after the COVID-19 pandemic. Moreover, this research…
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Artikel Jurnal Teks lengkap
The impact of uses and motivation gratifications on tourist behavioral intention: The mediating role of destination image and tourists' attitudes
Purpose: This study investigates the relationships between uses and gratification (U&G) theory, destination image, and tourists’ attitudes and how they influence tourist behavioral intention. Methods: The data was collected from 590 Vietnamese tourists through social media platforms like Facebook…