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Jurnal

Journal of Humanities and Social Sciences Mahasarakham University

ISSN 2672-9733 · Mahasarakham University · 233 artikel di indeks

  1. Artikel Jurnal

    A Transitivity Analysis of the Messages about Tax on Twitter

    Witchatkarn Maythawiriyakul; Phennapha Klaisingto

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 1 · 2024 · Thai · DOAJ

    This research studied the ideational metafunction of the language in the messages about tax of Thai people on Twitter using transitivity analysis. The sample consisted of 1,447 tweets about tax between 2019 and 2020. The transitivity analyses of Halliday and Matthiessen (2004, 2014) and Klaisingto…

  2. Artikel Jurnal

    The Development of an Information System to Support the Management of Kapiyoh Hat Business, Kamiyo Sub-district, Pattani Province

    Muhammadsuhaimee Yanya; Thitima Theppaya; Domiree Esa

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 1 · 2024 · Thai · DOAJ

    The production of Kapiyoh hats in the southern border areas of Thailand is a business that is aligned with the community’s way of life and culture, and it helps generate income through domestic sales and exports abroad. However, there is now price competition because operators who do not know the…

  3. Artikel Jurnal

    Legal Knowledge for Building Immunity and Awareness in Social Media Usage of Udon Thani Youth

    Ganyapak Buengsai

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    In this study the researcher aimed to develop a procedure of the legal knowledge platform and achievement for building immunity and awareness in social media usage of Udonthani youth. Youths between the ages of 17 and 18 were selected by simple random sampling. 120 students were invited to…

  4. Artikel Jurnal

    Factors Influencing Buyers’ Repurchase Intention for OTOP Products through the E-commerce Marketplace in Thailand

    Nongrat Sansompron; Chompunoot Duangjan

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    This research aimed to study factors influencing buyers repurchase intentions in the e-commerce marketplace in Thailand. The samples were 400 post-purchase customers of OTOP products on the public e-commerce marketplace in Thailand. The instrument used for data collection was a questionnaire. Data…

  5. Artikel Jurnal

    The Construction of Board Game to be Aware of the Dangers of Cyberbullying

    Haruchai Yingpratanporn; Peangpen Jirachai; Methawi Imjaikla dkk.

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    This project aimed to. - 1) construct a board game enhancing awareness of the dangers of cyberbullying. 2) assess the quality of board game to become aware of the dangers of cyberbullying. 3) study the satisfaction of the subjects with the board gameto in becoming aware of the dangers of…

  6. Artikel Jurnal

    Study of the Changing Liannichang’s Images in The Bride with White Hair Swordman Novel to The Bride with White Hair TV Series in 2012

    Kanokwan Wongwai; Kanokporn Numtong

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    This research aimed to study the changing Liannichang’s images in The Bride with White Hair, a Swordman novel published in 1996, and The Bride with White Hair TV series in 2012. The theory of adaptation was used for analysis. The result showed that Liannichang’s images in the novel have brutal…

  7. Artikel Jurnal

    Social Media Usage Behavior Aimed at Improving the Quality of Life of the Elderly in Roi Et Province

    Sutanya Krittakom

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 1 · 2024 · Thai · DOAJ

    This study was quantitative research, investigating the relationship and the difference of social media usage behavior for improving the quality-of-life of the elderly in Roi Et Province. The study was conducted on elderly people who were living in Roi Et city zone and who were users of smart…

  8. Artikel Jurnal

    Important Texts for Studying Ayurveda

    Wutthiphong Thawinsombat

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    This academic article aims to describe the significant texts for studying Ayurveda. The article utilized literature reviews and researched information from the related books, articles, and research. The findings reveal that Ayurveda is a holistic health care related to human of life and maintaining…

  9. Artikel Jurnal

    Guidelines for Quality Development at the Program Level under AUN-QA Criteria of the Faculty of Liberal Arts, Prince of Songkla University

    Bannagorn Saelim

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 1 · 2024 · Thai · DOAJ

    The objectives of this research were to. - (1) study the assessment result attheprogram level and (2) prioritize the needsforquality development including proposingquality development approaches. Data were collected fromInternal Quality Assessment reports at theprogram level in theAcademic Year…

  10. Artikel Jurnal

    Strategies to Enhance Willingness to Pay Travel Insurance for Coronavirus Disease 2019 (COVID-19) Illness Coverage in the Greater Mekong Subregion

    Komsit Kieanwatana

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 1 · 2024 · Thai · DOAJ

    The purpose of this research was to develop strategies to enhance insurance willingness to pay for coverage of coronavirus disease 2019 in the Greater Mekong Sub-Region.The research sample included 16 executives or insurance company officials, tourism operators and scholars, as well as 400 Thai…

  11. Artikel Jurnal

    Factors Affecting Consumer Purchase of Cannabis and Hemp-Containing Beverages in Chiang Mai

    Kantaporn Chuangchid; Nisachon Leerattanakorn

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    This research aims to investigate factors that influence consumer purchases of cannabis and hemp-containing beverages in Chiang Mai and the marketing factors affecting consumers decision to purchase cannabis and hemp-containing beverages. Data were collected from a sample of 400 people in Chiang…

  12. Artikel Jurnal

    Metacognitive Strategies to Develop Chinese Speaking Skills for Junior School Students Learning Chinese as a Foreign Language

    Chen Sun; Sira Somnam; Jarunee Dibyamandala

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    This study aims to investigate the impact of metacognitive strategy on students’ Chinese speaking skills development by using students’ self-assessments and teacher comments to cultivate students’ capacity in metacognition. Stratified sampling was adopted in this research; a total of 36 junior…

  13. Artikel Jurnal

    Promoting Domestic Tourism using the One Province One Marathon (OPOM) Project

    Komkrit Wongkhae; Prapassorn Wareesri

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    The Covid-19 pandemic had massive impact on the tourism sector of countries such as Thailand, which heavily rely on foreign tourism. This study aimed to study the role of marathon running events in provincial economy and analysed role of marathon events on provincial tourism of Thailand. Using…

  14. Artikel Jurnal

    Approaches to High-Speed Train Development in Countries Using Capitalist and Socialist Economic Systems: The Context of High Speed Train Development in Laos

    Somsamleth Thavikham; Thanapauge Chamaratana

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    The infrastructure development to promote countries’ socio-economic development in states with capitalist, socialist or mixed economies, has resulted to the expansion of urbanization which causes various problems such as traffic, pollution, environmental and social problems. This article aims to…

  15. Artikel Jurnal

    Generation Z in Thailand’s Senses and Signs of Respect

    Pichayalak Pichayakul; Ek Bunchua

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    This research aims to determine the senses and signs of respect of generation Z in Thailand. The sample included 400 students belonging to the generation Z age range, age between 18 and 21 years old. A convenience sampling method was applied. The research instrument was a questionnaire. The Index…

  16. Artikel Jurnal

    Digital Citizenship Skills of Undergraduate Students

    Thuntuch Viphatphumiprathes

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 1 · 2024 · Thai · DOAJ

    The aims of this research were to study the digital citizenship skills of undergraduate students and to examine the factors affecting their digital citizenship skills. Data were collected in semester 2/2022 using a questionnaire, for which the IOC was 0.66-1.00, and Cronbach’s Alpha coefficient was…

  17. Artikel Jurnal

    Guidelines for Supporting the Elderly Tourist Groups in Religious Tourism Development in Si Sa Ket Province

    Sudaporn Samakphol

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 1 · 2024 · Thai · DOAJ

    The elderly are a tourist group likely to expand continuously, but Si Sa Ket province still has developmental problems and needed to raise and standardize the potential of tourism for supporting the elderly tourist groups, especially at religious attractions. Therefore, the purposes of the study…

  18. Artikel Jurnal

    The Right to the City of the Isaan Urban Poor: Development Knowledge and Phenomenon

    Patchanee Muangsri; Thanapauge Chamaratana

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    Urban development of Khon Kaen Province based on the development direction towards modernization, has physically changed the city in terms of infrastructure development and economic development. It has also influenced public service delivery aimed to respond to urban people’s needs while there are…

  19. Artikel Jurnal

    Curriculum Development to Enhance Learning Management Ability for Non-Science Education Graduates in Elementary School

    Uraiwan Hanwong

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 1 · 2024 · Thai · DOAJ

    The objectives of this research were (1) to study the needs and requirements in curriculum development, (2) to develop a curriculum to enhance the ability to manage a learning management process for non-science education graduates in elementary school, (3) to test the capability of the curriculum…

  20. Artikel Jurnal

    Management Model of Cost Management and Supply Chain of Ban Wang Nark’s Lovely Bantam Chicken

    Taechita Sutthirak; Kunwadee Janwichian; Wisut Petcharat dkk.

    Journal of Humanities and Social Sciences Mahasarakham University, Vol. 43 No. 2 · 2024 · Thai · DOAJ

    The objectives of this research were. - 1) to study the supply chain management of Ban Wang Nak beautiful bantam business. 2) Analyze to find a cost management model for the beautiful bantam Ban Wang Nak business. 3) Analyze the supply chain of the Ban Wang Nak beautiful bantam business, in order…