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NUST Business Review
ISSN 2707-6598 · National University of Sciences and Technology, Islamabad · 39 artikel di indeks
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A SYSTEMATIC REVIEW OF STUDIES ON FLOW EXPERIENCE FROM 2010-2022. INSIGHTS AND DIRECTIONS FOR FUTURE RESEARCH
ABSTRACT Purpose: This paper presents a systematic literature review on flow experience to identify the theoretical underpinnings, outcomes, antecedents, and empirical dimensions of the phenomenon used in social commerce empirical models.
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LEVERAGING STRATEGIC MANEUVERABILITY TO AUGMENT BUSINESS MODEL INNOVATION FOR COMPETITIVE ADVANTAGE DURING ENVIRONMENTAL TURBULENCE
ABSTRACT Purpose: Ensuring that businesses thrive in turbulent environments is as challenging as navigating the proverbial stormy waters. Drawing upon attention-based and action-based views of firms’ dynamic capabilities, we examined whether firms with high strategic maneuverability can gain a…
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Artificial Intelligence in Accounting and Finance: Meta-Analysis
Abstract The use of the traditional system is declined greatly and with a modernization of the accounting and finance process there have been a great deal of change, and these improvements are beneficial to the accounting and finance industry. Adopting Artificial Intelligence applications such as…
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BEYOND SAFETY OUTCOMES: IMPACT OF SAFETY CULTURE ON WORKERS’ ENGAGEMENT WHILE USING SAFETY CLIMATE AS A MEDIATOR
ABSTRACT Purpose: The study evaluated the mediating role of safety climate for better worker engagement in the construction industry.
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SH!TIFICATION or the Tendency to Fix the Wrong Things
Abstract When facing crucial decision-making, many managers tend to fix the wrong things, leading to a SH!TIFICATION of the products and customer experiences. This article reviews eleven SH!TIFICATION tendencies we have and provides recommendations on how to overcome them. A particular focus is…
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KNOWLEDGE SHARING AND CREATIVITY: A SYSTEMATIC LITERATURE REVIEW
ABSTRACT Purpose: This paper reviews how knowledge sharing and creativity have been studied together in research literature. To this end, studies published over the last decade (from 2011 to 2021) related to knowledge sharing and creativity were systematically reviewed.
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IN-DEPTH REVIEW OF GREEN HUMAN RESOURCE MANAGEMENT ALONG WITH LATEST INITIATIVES
Purpose: The paper aims to review advancements and current literature in the field of Green Human Resource Management (GHRM). It further intends to understand the relationship of GHRM with multiple variables and to highlight multiple green initiatives that organizations can use to further their…
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THE MEDIATING ROLE OF JOB SATISFACTION BETWEEN HUMAN RESOURCE DEVELOPMENT AND PROJECT SUCCESS
ABSTRACT Purpose - Human resource development (HRD) is considered one of the most important components for the success of any project. The purpose of this study is to examine the impact of HRD activities (career development and team development) on project success by inquiring into job satisfaction.
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IMPACT OF KNOWLEDGE PRACTICES ON INNOVATION: THE ROLE OF EMPLOYEES’ INTENTION TO STAY AND RECOGNITION
ABSTRACT Purpose: Building upon a human-centered approach, knowledge management considers organizations to be complex systems that spring from the unique organizational contexts in which they are developed. The aim of the present study was to empirically investigate how knowledge practices impact…
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Pakistan Video industry: Creating equilibrium through re-calibration of the roles and powers, for future commercial growth
Abstract: recommendations on how specific actions can transform our industry into an instrument of national power and commercial value.
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EXAMINING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL PERFORMANCE AND COMPETITIVE ADVANTAGE
ABSTRACT Purpose: The objective of this study is to investigate the effects of green marketing strategies and corporate social responsibility (CSR) practices on organizational performance and competitive advantage. The study aims to advance understanding of CSR principles and green marketing…
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PAKISTAN’S BUSINESS COMMUNITY TRADE FACILITATION WITH AFRICA: A CONTENT ANALYSIS OF KENYA AND SOUTH AFRICA
ABSTRACT Purpose: Exploring the role of business companies in facilitating trade between Pakistan and Africa, this paper focuses in particular on Kenya and South Africa . It examines the impact of these companies on bilateral trade relations, lessons learned from the trade facilitation experiences…
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EVALUATING PANDEMIC LED PANIC BUYING IN RETAIL SECTOR OF PAKISTAN
ABSTRACT Purpose: The study sought to evaluate the unique panic buying behavior of consumers to gain an understanding of the factors leading to this type of consumer behavior and its implications for retail marketers and policymakers.
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INVESTIGATING THE ROLE OF RISK MITIGATION STRATEGIES ON SUPPLY CHAIN DISRUPTION IMPACT AMIDST COVID-19 OUTBREAK
ABSTRACT Purpose - This contextual study evaluates the role of risk management practices in Pakistan amidst the COVID-19 outbreak in addressing supply chain disruption and ensuring supply chain resilience and robustness. The purpose of the study was to analyze the emerging challenges in supply…
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FLEXIBLE WORK ARRANGEMENTS: EXPERIENCE OF A MALAYSIAN MANUFACTURING COMPANY
ABSTRACT Purpose: The demands and the needs of employees prompted the development of flexible work arrangements in the West. Using role conflict theory, the present study examines the relationship between the level of flexible work arrangements and the amount of work-life balance evident in the…
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INFLUENCE OF CEO GENDER ON CORPORATE RISK-TAKING AND CAPITAL ALLOCATION EFFICIENCY
ABSTRACT Purpose: This paper aims to study the impact of CEO gender on firm’s risk taking decisions and related corporate resource allocation efficiency using data collected from UK and USA based firms.
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HUMAN RESOURCE MANAGEMENT PRACTICES OF PAKISTANI PUBLIC SECTOR UNIVERSITIES DURING THE PANDEMIC
ABSTRACT Purpose – Adopting a qualitative approach, this study inquired into Human Resource Management (HRM) practices in relation to job satisfaction. The aim was to develop a better understanding of how and why organizations prioritize performance at the workplace.
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LEADERS MAKES THE PROJECT GO: AN INCLUSIVE FRAMEWORK OF SHARED LEADERSHIP, INTERNAL MARKETING, INTERNAL COMMUNICATION, AND THRIVING
ABSTRACT Purpose: This study intends to propose and test an inclusive framework of shared leadership, internal marketing, internal communication, thriving, and project success.
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Transformational Leadership and Leader Member Exchange: An empirical examination of Knowledge Management Practices and Organizational Performance through Employee Involvement
Abstract Purpose: Human resource behaviour tends to play a vital role in organizational overall performance. The study incorporates two of the most prominent behaviours of leadership and examine their influence on organizational performance and knowledge management practices through employee…
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THE EFFECT OF SOCIAL MEDIA USAGE AND ADVERTISING ON CONSUMERS’ PURCHASE INTENTION IN PAKISTAN
ABSTRACT Purpose - The use of social media as a platform for performing marketing and advertising operations is growing in popularity. Advertisements on social media take up a significant amount of time, financial resources, and other organizational resources. However, there is always room for…