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Mabsya
ISSN 2714-5565 · Fakultas Ekonomi dan Bisnis Islam · 114 artikel di indeks
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Artikel Jurnal
Emotional Intelligence, Work Fatigue, and Work Life Balance as Drivers of Employee Performance: An Islamic Human Resource Management Perspective
This study examines the influence of emotional intelligence, job fatigue, and work-life balance on employee performance from the perspective of Human Resource Management (MSDI). The research was conducted on employees of the Community Empowerment Office in Bandar Lampung using a quantitative…
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Artikel Jurnal
Integration Model of Sharia Accounting and Financial Technology (Fintech) for MSMEs
This study aims to examine the role of Islamic accounting, Islamic financial literacy, and digital readiness on the feasibility of MSME financing, by considering the mediating role of Islamic fintech usage intention, trust, and business sustainability. A quantitative approach was used through…
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Artikel Jurnal
The Role of Brand Love in Mediating the Influence of Brand Image on Brand Advocacy
Increasingly fierce retail competition demands businesses to build long-term relationships with consumers. Brand advocacy is a strategic behavior because it generates credible promotions based on consumer experiences. However, previous research findings on the influence of brand image on brand…
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Artikel Jurnal
Vlog Quality, Engagement Level, and Purchase Intention: Analysis of Information Value Mediation in Digital Marketing
This study aims to analyze the influence of vlog quality and engagement level on purchase intention, as well as to examine the role of information value as a mediating variable in this relationship within the local cosmetic industry. A quantitative approach with an explanatory research design was…
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Artikel Jurnal
The Influence of Customer Perception, Brand Fit, and Brand Credibility on Brand Image: A Case Study of Naming Rights of BT Batik Trusmi
This study examines the influence of customer perception, brand fit, and brand credibility on BT Batik Trusmi's brand image in the case of the cancellation of the "BT Batik Trusmi Cirebon Station" naming rights program. A quantitative method with an associative design was employed, involving 200…
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Artikel Jurnal
The Influence of Greenwashing on Green Trust with Green Consumer Confusion and Green Perceived Risk as Mediating Variables: A Case Study of Aqua Mineral Water
This study investigates the effect of greenwashing on green trust, with green consumer confusion and green perceived risk as mediating variables, using AQUA mineral water as the case study. Motivated by rising consumer environmental awareness, companies have increasingly adopted green marketing…
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Artikel Jurnal
From Celebrity to Micro-Influencers: Strategic Trade-Offs in Brand Selection of Influencer Marketing Approaches
Influencer marketing is strategically important in digital markets, yet prior research largely focuses on consumer responses, neglecting brand-level decisions on influencer types. In Islamic business and ethical marketing, credibility and authenticity are crucial as Muslim consumers value…
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Artikel Jurnal
The Influence of Green Customers and Content Marketing on Gen Z’s Repurchase Intention for Skintific on TikTok Shop
Indonesia's cosmetics sector experienced intense competition in 2025. Despite a remarkable turnover surge, Skintific faced a paradoxical competitiveness decline, signaling weakening retention. This study addresses the research gap concerning post-purchase loyalty among Gen Z by analyzing how Green…
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Artikel Jurnal
Visual Immersion and Narrative Consistency Through Brand Engagement to Customer Emotional Connection on EB Batik
This study examines the influence of visual immersion and narrative consistency on customer emotional connection in EB Batik MSMEs, with brand engagement as a mediating variable. Motivated by the phenomenon of low audience interaction despite substantial followers, this research underscores the…
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Artikel Jurnal
Examining the Effects of Sustainable Marketing and Green Product Innovation on Customer Loyalty within an Islamic Business Framework: A Study of Avoskin Consumers in Bandar Lampung
This study aims to analyze the effect of sustainable marketing and green product innovation on customer loyalty from the perspective of Islamic business, focusing on Avoskin consumers in Bandar Lampung. In an era of increasing environmental awareness, companies are required to implement sustainable…
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Artikel Jurnal
Fundraising Strategy in Increasing the Acquisition of ZISWAF Funds at BSI Maslahat Surabaya Representative Office
Fundraising serves as the foundation for Amil Zakat Institutions in realizing the potential of ZISWAF in Indonesia. However, many Zakat Management Institutions are still not optimal in implementing effective fundraising strategies, resulting in a gap between potential and actual realization…
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Artikel Jurnal
The Impact of Work Motivation, Organizational Commitment, and Compensation on OCB: A Study in Public Relations and Protocols of BNN Indonesia
Organizational Citizenship Behavior (OCB) is closely related to organizational performance and encompasses employee behaviors that support organizational effectiveness. These include social competence to maintain team cohesion, willingness to participate in collaborative efforts to achieve…
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Artikel Jurnal
The Influence of Word of Mouth, Business Location, and Product Quality on Customer Satisfaction: An Islamic Business Management Perspective (A Study on Mie Gacoan Consumers at the Antasari Branch, Bandar Lampung)
This study aims to investigate the influence of word of mouth, business location, and product quality on customer satisfaction from the perspective of Islamic business management. The research was conducted on consumers of Mie Gacoan at the Antasari branch in Bandar Lampung, employing a…
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Artikel Jurnal
Tiktok Media in Purchase Decision: The Effect of User Generated Content (UGC), Brand Equity, and Digital Marketing on Skincare Product
This study focuses on determining how much influence User Generated Content (UGC), Brand Equity, and Digital Marketing have on Purchase Decisions. This research is motivated by using the Tiktok platform as a Digital Marketing medium that influences Purchase Decisions, especially on skincare…
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Artikel Jurnal
The Role of Digital Payments for School Management at Tadika Suria Edukids Center Malaysia
This study aims to determine the role of digital payment for school management at Tadika Suria Edukids Centre, Malaysia. This study is based on the importance of implementing digital technology in school financial management to improve efficiency, transparency, and accountability, especially in…
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Artikel Jurnal
The Influence of Positive Manager Feedback and Performance Appraisal in The Innovative Behavior of PT. Evertech International Group Employees
The increase in innovation in the manufacturing sector is driven by rapid technological advances and increasingly complex industrial competition. To answer these challenges, this study aims to analyze the effect of positive feedback from managers and performance appraisals on employee innovative…
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Artikel Jurnal
Determining Consumer Intentions Towards Using Sharia Fintech Lending: Technology Acceptance Model Approach
Conventional and Islamic fintech lending in Indonesia has experienced relatively rapid development. However, the accumulation of financing distribution of Islamic fintech lending is still far below that of conventional fintech lending. Demographic factors, namely the majority of the Indonesian…
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Artikel Jurnal
The Collaboration of Zakat and CSR in Improving Access to Clean Water in Gunungkidul Regency
This study examines the collaboration between the National Board of Zakat (BAZNAS) and three corporate partners through Corporate Social Responsibility (CSR) schemes in providing clean water access across five water-scarce villages in Gunungkidul Regency. Using a qualitative case study approach…
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Artikel Jurnal
The Role of External and Internal Factors in Determining the NAV Movement of Sharia Mutual Funds
This study investigates the factors influencing the performance of Islamic Balanced Mutual Funds in Indonesia, with a specific focus on fluctuations in Net Asset Value (NAV). The declining growth of these funds is hypothesized to be associated with a weakening macroeconomic environment. External…
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Artikel Jurnal
Implementation of Technology Acceptance Model (TAM): Case Study on Generation Z in North Purwokerto Who Uses the BSI Mobile Application
The rapid advancement in technology and information is particularly prominent in the banking sector. This technology is essential in everyday life, especially among Generation Z, who are highly digitally literate and frequent users of digital banking services. Bank Syariah Indonesia has capitalized…