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International Journal of Digital Content Management
ISSN 2717-3305 · Allameh Tabataba'i University Press · 159 artikel di indeks
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Critical Analysis and Evaluation of the Textbook "Management of Digital Libraries: A Practical Guide" Based on the Standards and Criteria of University Textbooks
Purpose: The purpose of this paper was to critically analyze the textbook "Management of Digital Libraries: A Practical Guide" written by Mitra Samiei (2023) from Chapar Publications and evaluate it based on the standards and criteria of university textbooks. Method: This was an applied research…
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Agile Data Management System for Smart Banking
Purpose: The main objective of this research is to present an agile data management system for the intelligent banking industry, by leveraging agile principles, the proposed system aims to support banks in generating data-driven value and smart banking.Method: The research is grounded in the…
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An Investigation into Development and Implementation of Knowledge Management in Iranian Government-Affiliated Research Centers
Purpose: This study aims to explore the development and implementation of knowledge management (KM) in Iranian government-affiliated research centers. The primary focus is on identifying key factors, challenges, and opportunities in adopting effective KM practices, with the goal of proposing…
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The Role of Strategic Dimensions of Social Networks Advertising on the Market Position and Competitive Advantage of Daewoo's Products in Iran
Purpose: As competition increases in today's world, companies must strive to establish a strong brand name both in the market and in the minds of consumers. This study investigates the impact of social media advertising on the competitive position of the Daewoo brand. Given that Daewoo has received…
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Identification of Artificial Intelligence Functions in Digital Libraries Based on the Wright Model
Purpose: In the 21st century, digital libraries have emerged in new ways in the professional career of librarians and other library users worldwide. The aim of the present study is to identify the functions of artificial intelligence in digital libraries.Method: This research is a qualitative…
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An Advertising Policy Model in Digital Marketing Using Eye Tracking
Purpose: This research aims to develop an advertising policy model in digital marketing based on eye tracking. Method: The research method is qualitative and based on grounded theory. Semi-structured interviews were used to collect information, and data analysis was performed using the Strauss and…
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The Impact of ChatGPT on Higher Education: A Systematic Review
Purpose: This study systematically reviews the advantages and disadvantages of using ChatGPT in higher education.Method: This systematic review adheres to PRISMA guidelines. The search was conducted using the terms "ChatGPT" and "chatbot" for the years 2021–2024 in Google Scholar, ResearchGate, Web…
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Key Factors Influencing Iran’s Accession to International Copyright Treaties: A Delphi Study
Purpose: The present study aimed to identify and analyze the determinants underlying Iran’s accession to international copyright treaties. Method: To achieve this objective, a combined exploratory and integrative methodology was utilized, integrating meta-synthesis (Sandelowski & Barroso’s model)…
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Investigating the Mediating Role of Startup Sports Business in the Impact of Artificial Intelligence Marketing on Sports Product Marketing Strategies
Purpose: The objective of this study is to examine the mediating role of improved performance in sports startups in the impact of AI-driven marketing on sports product marketing strategies.Method: This applied research employed a descriptive-survey design. The study population consisted of physical…
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An AI-Powered Model of Information Retrieval System for Visually Impaired Library Users
Purpose: This study presents a user interface model for library websites tailored to visually impaired (VI) users, leveraging the potential of artificial intelligence (AI). Method: Through exploratory observation of 33 visually impaired users performing three real tasks on library websites, key…
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Investigating the Antecedents and Consequences of Using Brand-Related Content on Social Media
Purpose: The growth and development of social media have played a significant role in shaping and transforming brand strategies. This paper aims to evaluate the antecedents and consequences of brand-related content usage on social media and examine their impact on consumer behavior, brand equity…
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Gamification Really Works Out! An Experiment among Adolescents Reading Gamified Electronic Books
Purpose: The current study examined the effectiveness of gamified reading of electronic books among adolescents in school libraries.Method: A randomized sample of students aged 11 to 12 years including two control and experimental groups from four schools participated in this study. According to…
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The Impact of User Digital Experience Management on Library Design and Architecture
Purpose: This study investigates the impact of managing users' digital experiences on library design and architecture. Method: This applied research employed a mixed-methods approach, prioritizing qualitative data. Initially, data were collected and analyzed through focus groups with experts in…
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The Effectiveness of the Business Intelligence Model on the Production Leap in Hamedan Province
Purpose: Due to its socio-cultural effects, the development of communication technologies—and the consequent growth of areas such as the innovative economy—has become one of the most significant drivers of change within the economic sector and business landscape. The digital economy has…
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The Effect of Change Management on Organizational Innovation and Performance through the Mediating Role of Employee Innovative Behavior in the Digital Age
Purpose: This study aimed to investigate the impact of change management on organizational innovation and performance, examining the mediating role of employees' innovative behavior in the context of the digital age.Method: This research was applied in purpose and utilized a survey method for data…
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AI-Powered Customer Experience: The Impact of AI Stimuli and Chatbots
Purpose: Unlike human intelligence, which naturally exists, artificial intelligence (AI) is represented by human-like and non-human-like machines that are programmed by humans to serve human and commercial purposes. This technology enables computers to analyze complex data using sophisticated…
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Proposing a Framework for Copyright of Library Resources in Iran: A Comparative Study of Copyright Laws in Iran, Australia, and the United States
Purpose: This study was aimed at analyzing the copyright laws of Iran, Australia, the U.S. and library portals, thereby providing a framework for the copyright of library resources for the NLAI while considering the current situation and the domestic Iranian laws. Method: This is an applied study…
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Presenting a Customer-Centric Digital Value Creation Model for the Insurance Industry in the Digital Economy
Purpose: This study aims to develop a comprehensive model for digital value creation for customers in the insurance industry within the context of the digital economy. It seeks to identify key factors, strategies, and outcomes associated with digital transformation in insurance, addressing gaps in…
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Essential Components and Dimensions of Digital Content Marketing: A Mixed-Method Approach
Purpose: This study aims to develop a conceptual model for digital content marketing (DCM) by identifying its core components and dimensions.Method: A mixed-methods approach was employed. First, in-depth interviews were conducted with 15 experts selected via snowball sampling. The interview…
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Development of Digital Marketing Model in the B2B commerce; a Mixed Approach
Purpose: This research aims to develop a digital marketing model for the business-to-business (B2B) commerce sector.Method: This applied research, which used a mixed-methods approach, started with a qualitative phase to create initial model. This was followed by thematic Subsequently, an…