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Journal of Management and Entrepreneurship Research
ISSN 2723-1658 · Universitas Islam Nahdlatul Ulama Jepara · 94 articles in the index
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Journal Article
Making Credibility Visible: How AI Influencer Credibility Builds Engagement, Loyalty, and Purchase Intention
Objective: This study examines how credibility attributed to AI-fronted influencers relates to consumer engagement, brand loyalty, and purchase intention in Indonesia's social-commerce setting. The goal is to analyse whether credibility moves intention directly or works mainly through relationship…
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Journal Article
The Use of Digital Financial Services by MSMEs: The Role of Financial Literacy through Trust Mediation
Objective: Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development, but many challenges are faced, so the psychological factor, namely trust, is needed to increase the confidence of MSME actors, which can ultimately increase the use of digital financial…
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Journal Article
Examining the Impact of Mediating Innovation Capability and Competitive Advantage on SME Performance
Objective: This study examines how Innovation in Human Resource Practices (InHR) and Transformational Leadership (TL) shape Innovation Capability (IC) and Competitive Advantage (CA), and how these, in turn, affect SMEs performance. Research Design & Methods: The study population consisted of 250…
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Journal Article
Measuring the Strength of Market Preference and Advocacy to Boost Sales in University-Incubated Startups
Objective: This study examines: (1) the influence of product attractiveness and digital promotion innovation on consumer preference; (2) the effect of consumer preference on digital advocacy leverage; and (3) the impact of consumer preference and digital advocacy leverage on marketing performance…
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Journal Article
Rural Women’s Entrepreneurship Process: The Role of the Community Empowerment Trust Fund of Bandungan Subdistrict, Semarang Regency
Objective: This study examines the entrepreneurial process of rural productive women and the role of microfinance institutions, particularly community empowerment trust fund (DAPM), in supporting that process. Research Design & Methods: A qualitative approach was used through in-depth interviews…
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Journal Article
Contract Enforcement in Platform-Based Hospitality Channels: A Transaction Cost Economics Perspective
Objective: This study examines the role of contract enforcement in shaping marketing channel performance in B2B hospitality partnerships. It investigates the effects of contract enforcement on opportunistic behavior and cooperative channel performance, as well as the moderating role of cohesive…
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Journal Article
Expanded TOE Framework in E-Commerce Adoption Quality: Can SMEs in Indonesia Achieve Business Sustainability?
Objective: This study aims to extend the Technology–Organization–Environment (TOE) framework by integrating e-commerce adoption quality as a mediating mechanism influencing SME business sustainability in Indonesia. Research Design & Methods: A quantitative approach was employed using survey data…
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Journal Article
Modeling Tacit and Explicit Knowledge Sharing to Enhance Marketing and Financial Performance of MSMEs in Indonesia
Objective: This study investigates the key factors that encourage employees to participate in knowledge-sharing activities to improve the performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Research Design & Methods: The research employed a quantitative explanatory design with…
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Journal Article
Lost in Information How Cyberchondria and Consumer Confusion Drive Purchase Avoidance in Gen Z Across Indonesia and Malaysia
Objective: This study examines how information overload (IO) influences purchase avoidance (PA) among Generation Z consumers in Indonesia and Malaysia, focusing on the mediating roles of cyberchondria (CY) and consumer confusion (CC), and exploring gender differences in these effects…
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Journal Article
Effects of Training Opportunities on Employees’ Career Development: A Mixed-Methods Study of Moshi Municipal Council, Tanzania
Objective: This study assessed the effects of training opportunities on employees’ career development in Moshi Municipal Council, Tanzania. Research Design & Methods: A convergent mixed-methods design was employed, combining quantitative and qualitative approaches. The target population comprised…
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Journal Article
Entrepreneurial Self-Efficacy and Business Growth: Insights from Women Entrepreneurs in South Africa
Objective: Entrepreneurial self-efficacy (ESE), rooted in Bandura’s Social Cognitive Theory, refers to an individual’s belief in their ability to perform the tasks required to run a successful business. This study reviews and synthesises literature on the influence of ESE on business growth among…
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Journal Article
Enhancing Salesforce Performance through Knowledge Sharing and Customer Orientation: The Mediating Role of Self-Efficacy
Objective: This study examines the influence of knowledge sharing and customer orientation on salesforce performance through the mediating role of self-efficacy among restaurant salespeople in Indonesian MSME settings, addressing the psychological mechanisms linking these antecedents to performance…
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Journal Article
Entrepreneurial Characteristics and Sustainable Business: The Mediating Role of Perceived Ease of Use
Objective: This study aims to examine how entrepreneurial characteristics and business experience influence business sustainability, with the perception of ease of use acting as a mediating variable in the context of financial technology adoption. Research Design & Methods: The study used a…
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Journal Article
Influencers, Gold Price Perception, and Behavioral Moderators in Retail Stock Investment Interest
Objective: This study investigates how stock market influencers and gold price perception shape retail investors’ investment interest, with digital engagement and risk tolerance as moderators. Research Design & Methods: A survey of 300 Indonesian retail investors was conducted using purposive…
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Journal Article
Impact of Pricing for Sustaining Banana Retailing Business in Tanzania: A Case Study of the Mbuyuni Market
Objective: This study aimed to examine the impact of pricing strategies on creating sustainable value among banana retailing businesses at Mbuyuni Market in Tanzania. Research Design & Methods: A mixed-method approach was employed, integrating quantitative and qualitative data analysis techniques…
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Journal Article
Mobile AR Beauty Filter: The Mediating Role of App/Brand Congruence between Customer Inspiration and Experience Extension in Indonesia
Objective: This study examines the mediating role of app/brand congruence in the relationship between customer inspiration and experience extension in the context of a leading cosmetics brand AR beauty filter usage on TikTok in Indonesia. Research Design & Methods: Adopting the S-O-R Theory and…
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Journal Article
Is Conservative Working Capital Management the Key to Sustainable Business Growth?
Objective: This study examines the nonlinear relationship between working capital management and sustainable growth among non-financial firms listed in the Indonesian LQ45 Index during 2015 to 2025. Research Design & Methods: Using quadratic panel regression analysis on 385 firm-year observations…
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Journal Article
Integrating Faith and Green Practices: Religiosity as a Mediator Between Eco-Competence and Sustainability Performance in Indonesia’s Batik SMEs
Objective: The preservation of Indonesia’s batik industry, an esteemed UNESCO cultural heritage, is currently threatened by escalating environmental degradation and criticism over toxic chemical discharge. Grounded in the Resource-Based View (RBV), this research explores how…
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Journal Article
Mindfully Green, Psychologically Keen: The Role of Green Mindfulness, Human Capital, and Adaptive Ability in Employee Green Performance
Objective: Climate change and sustainability demands have encouraged green hotels to strengthen human resource roles in supporting environmental initiatives. This study examines the effect of green mindfulness on employee green performance through the mediating roles of green human capital and…
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Journal Article
From Good Deeds to Great Bonds: The CSR Path to Engagement, Trust, and Loyalty
Objective: This research explores the relationship between corporate social responsibility (CSR) and customer engagement and client loyalty for long-term outcomes, with brand trust as the mediating variable, using a mineral water company as the research context. Research Design & Methods: An…