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Journal

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration

ISSN 2734-9314 · HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE · 320 articles in the index

  1. Journal Article

    Market power and liquidity creation: Size heterogeneity and risk absorption

    Huu Thanh Vu

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 16 No. 3 · 2026 · English · DOAJ

    This study examines the relationship between market power and liquidity creation in Vietnam, focusing on whether this relationship varies across bank size classes. Using an unbalanced panel of 28 Vietnamese commercial banks over the period 2008 - 2024, we measure liquidity creation following the…

  2. Journal Article

    From ambidextrous innovation to digital servitization: The moderating role of digital empowerment in Vietnamese Small and Medium-sized manufacturing Enterprises (SMEs)

    Ngoc Thong Nguyen; Anh Tai Kieu

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 16 No. 2 · 2026 · English · DOAJ

    This study investigates how innovation ambidexterity and digital empowerment jointly enable digital servitization and performance outcomes in manufacturing SMEs in an emerging economy context. Drawing on dynamic capabilities theory and the servitization/digitalization literature, we conceptualize…

  3. Journal Article

    FOMO (Fear Of Missing Out) and social media influencers: Exploring their impact on impulsive buying behavior among young TikTok users in Tra Vinh City

    Trinh Tu Pham; Loan Thi Thuy Nguyen; Ngan My To

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 6 · 2025 · English · DOAJ

    The rapid evolution of social media platforms, particularly TikTok, has transformed consumer behavior, driving impulsive purchasing trends among young users. TikTok Shop’s innovative “shoppertainment” model seamlessly blends entertainment with shopping, fostering unplanned purchases. This study…

  4. Journal Article

    Green engagement pathways in tourism: The converging roles of knowledge sharing and social media in shaping revisit intentions

    Tho Huu Hoang Nguyen; Huong Thi Thanh Tran; Quy Anh Le et al.

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 6 · 2025 · English · DOAJ

    Despite significant advances in green marketing within the tourism sector, the specific pathways through which green knowledge sharing influences tourist behaviors and revisit intentions remain underexplored. This study addresses this gap by examining how the dissemination of…

  5. Journal Article

    The impact of digital transformation on job performance: The mediating role of job satisfaction and work pressure

    Ngan Kim Khuc; Hieu Nguyen

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 6 · 2025 · English · DOAJ

    This study evaluates the impact of Digital Transformation on Job Performance. The authors use a quantitative research method with survey data from 242 lecturers across various faculties and universities in Ho Chi Minh City. Using Smart PLS software to analyze the data, the research findings…

  6. Journal Article

    The impact of augmented reality on impulse buying of makeup products on e-commerce platforms

    Giang Hoai Kieu Le; Ky Van Nguyen

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 6 · 2025 · English · DOAJ

    The trend towards online shopping and the growing demand for makeup products among Vietnamese women have created both opportunities and fierce competition for e-commerce businesses in the makeup sector. To stand out, businesses need innovative strategies to capture attention and trigger purchase…

  7. Journal Article

    Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations

    Hien Thi Thu Pham; Son Bao Doan

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 6 · 2025 · English · DOAJ

    The sustainable growth of tourism depends on travelers’ Pro-Environmental Behavior (PEB). This study investigates the nexus between Perceived Severity (PS), Perceived Vulnerability (PV), altruism (AL), and PEB, examining the mediating role of Environmental Attitude (EA), and the moderating effect…

  8. Journal Article

    The impact of employees’ resistance to change on organizational performance in Vietnam listed companies: Moderating roles of organizational culture and innovation capability

    Nhan Ngoc Que Hoang

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 6 · 2025 · English · DOAJ

    The paper aimed to identify the impact of employees’ resistance to change on organizational performance in Vietnam-listed companies, with the moderating variables: organizational culture and innovation capability. The framework developed was tested on 230 senior managers of Vietnam Listed Companies…

  9. Journal Article

    Investigating the factors affecting online hotel reservations: An analysis of Vietnamese adolescents

    Chau Thi Minh Pham; Anh Thi Minh Bui; Tuan Van Pham

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 6 · 2025 · English · DOAJ

    A study on the importance of returning hotel reservations plays a significant role for both hotels and researchers in the hospitality industry, especially in the context of the strong development of technology and the increasing popularity of online hotel bookings. In Vietnam, the younger…

  10. Journal Article

    Onboarding experience and job satisfaction in Philippine government banking sector

    Guilbert Nicanor Abiera Atillo; Ralph Alanunay Cardeno; Deo Michael Angelo Marino Olasiman

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 6 · 2025 · English · DOAJ

    This study examines the onboarding experience of new employees in the government banking sector and its impact on job satisfaction. A purposive descriptive survey was conducted with thirty-eight newly hired employees, each with tenures of one year or less, at government-owned banking institutions…

  11. Journal Article

    Application of the PLS-SEM model in assessing the green supply chain management performance of small and medium enterprises in Ho Chi Minh City, Vietnam

    Dieu Van Nguyen; Thinh Thi Thu Duong; Anh Tuan Tran

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 6 · 2025 · English · DOAJ

    In today’s business climate, there is a growing demand for integrating social responsibility and environmental stewardship into supply chain management practices. This study investigates how green supply chain management mediates the relationship between social responsibility, engagement…

  12. Journal Article

    The impact of training and development, motivation on in-role job performance and employee creativity in Vietnam’s consumer finance sector

    Huyen Thi Ngoc Nguyen; Nghi Dinh Le

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 6 · 2025 · English · DOAJ

    This study examines the effects of Training & Development (T&D) on employee motivation and explores the role of individual motivation in workplace performance, framed within the principles of Self-Determination Theory (SDT). Using a mixed-methods approach that combines qualitative and quantitative…

  13. Journal Article

    Dividend payout: Unveiling the power of Environmental, Social, and Governance (ESG) investments

    Bao Cong Nguyen To; Nam Duc Phung; Hoang Dinh Tran

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 5 · 2025 · English · DOAJ

    This paper explores the link between Environmental, Social, and Governance (ESG) factors and dividend policy across various regions and economic contexts. Using an international sample from developed and emerging markets for 2015 - 2021, we utilize a panel data estimation methodology with multi-way…

  14. Journal Article

    Examining the co-movement between cryptocurrency uncertainty and central bank digital currency uncertainty

    Thai Hong Le; Duc Anh Nguyen; Tu Thanh Vu

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 5 · 2025 · English · DOAJ

    This paper investigates the dynamic co-movement between the Cryptocurrency Uncertainty indices and the Central Bank Digital Currency Uncertainty indices. We apply the wavelet coherence framework using weekly data from January 13, 2017, to December 30, 2022. The empirical results reveal the…

  15. Journal Article

    Oil, stock, and foreign exchange markets in ASEAN countries: Evidence in Covid-19 pandemic and Russia - Ukraine war

    Nhung Thi Hong Vu; Phuc Thien Nguyen

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 3 · 2025 · English · DOAJ

    This study investigates the trilateral relationship among the stock, oil, and foreign exchange markets across nine ASEAN countries from January 2019 to February 2023. The sample is divided into three periods: before and after the announcement of Covid-19 and the period of the Russia - Ukraine war…

  16. Journal Article

    The simultaneous relationship between labor productivity and exports: The case of small and medium-sized enterprises in Vietnam

    Duy Phan Khanh Nguyen; Thong Le Pham

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 3 · 2025 · English · DOAJ

    This study explores the simultaneous relationship between labor productivity and exports of Small and Medium-sized Enterprises (SMEs) in Vietnam, using data from the 2013 and 2015 SME surveys conducted by the UNU-WIDER in cooperation with the Institute of Labour Science & Social Affairs (ILSSA)…

  17. Journal Article

    The impact of corporate social responsibility disclosure on global sustainable development goals disclosure companies

    Dung Thi Phuong Nguyen; Duyen Thi My Ly; Tinh Trong Nguyen et al.

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 5 · 2025 · English · DOAJ

    This study examines the influence of Corporate Social Responsibility (CSR) disclosure on Sustainable Development Goals (SDG) disclosure across publicly listed firms in Vietnam in 2023. CSR and SDG reporting are recognized as documents that illustrate sustainability across economic, social, and…

  18. Journal Article

    Factors influencing pneumatic precision corn planter adoption in the Philippines: An empirical study using the Technology Acceptance Model (TAM) and Partial Least Squares Structural Equation Modeling (PLS-SEM)

    Duan P. Mary Rose; Gonzales G. Gamaliel; Papaya Iway Harold Jay et al.

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 5 · 2025 · English · DOAJ

    This study applies the Technology Acceptance Model (TAM) to evaluate the factors influencing the adoption of pneumatic precision planters in corn farming in the Philippines. Da-ta from 393 farmers were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the…

  19. Journal Article

    Geopolitical Risk and Environmental, Social, and Governance (ESG) practices of listed companies in Vietnam

    Nghia Nguyen Trinh; Nghia Dang Nguyen

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 5 · 2025 · English · DOAJ

    The intensifying geopolitical risk (GPR) across major countries has raised concerns about how firms can navigate the uncertainties that arise from it. This paper is the first effort to provide evidence that companies in Vietnam engage in Environmental, Social, and Governance (ESG) practices to…

  20. Journal Article

    Compliance or beyond: Seeking an answer for Environmental, Social, and Governance (ESG) practices of listed companies in Vietnam

    Hien Thu Nguyen

    Ho Chi Minh City Open University Journal of Science - Economics and Business…, Vol. 15 No. 5 · 2025 · English · DOAJ

    ESG could be driven by regulation as per the legitimacy view, realized benefits as per stakeholders and resource-based views, or by governance problems as per managerial agency view. This paper examines the motivations driving Environmental, Social, and Governance (ESG) practices among firms in…