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Jurnal Manajemen Stratejik dan Simulasi Bisnis
ISSN 2746-6868 · Magister Manajemen Fakultas Ekonomi Universitas Andalas · 66 artikel di indeks
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Artikel Jurnal
Pengaruh Social Media Marketing Activity (SMMA) dan Customer Experience Terhadap Participation Intention Skincare melalui Relationship Quality (Studi pada Pengguna Media Sosial Tiktok)
Penelitian ini bertujuan untuk menganalisis pengaruh Aktivitas Pemasaran Media Sosial (SMMA) dan Pengalaman Pelanggan terhadap Minat Berpartisipasi produk perawatan kulit di Indonesia pada Generasi Z, dengan Kualitas Hubungan (kepercayaan dan kepuasan) sebagai variabel mediasi. Pendekatan…
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Artikel Jurnal
Pengaruh Literasi Keuangan dan Persepsi Risiko terhadap Kinerja Trading Mahasiswa di Platform Online dengan Mediasi Self-Efficacy
This study aims to examine the influence of financial literacy and risk perception on student trading performance on online platforms, with self-efficacy as an intermediary variable. Increased student involvement in digital trading is often not in line with maximum results, so analysis of the…
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Artikel Jurnal
Pengaruh Sistem Reward, Punishment, dan Kepatuhan SOP Terhadap Kinerja Personel Satuan Lalu Lintas Polres Payakumbuh dengan Motivasi Kerja sebagai Variabel Mediasi
This study aims to analyze the effect of reward systems, punishment, and compliance with standard operating procedures (SOP) on the performance of Traffic Police Unit personnel at Payakumbuh Police Department, with work motivation as a mediating variable. The research applied a quantitative method…
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Artikel Jurnal
Pengaruh Citra Destinasi Dan Pengalaman Wisata Terhadap Revisit Intention Melalui Tourist Satisfaction Pada Destinasi Wisata Halal Aer Mata Ebu Arosbaya
This study aims to analyze the influence of Destination Image and Tourist Experience on Revisit Intention, and to examine the mediating role of Tourist Satisfaction at the Aer Mata Ebu Arosbaya Halal Tourism Destination. This research uses a quantitative method. Samples were taken using a purposive…
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Artikel Jurnal
Habit, Trust, dan Continuous Intention sebagai Determinasi Use Behavior pada Pengguna PLN Mobile di Sumatera Barat
Transformasi digital dalam pelayanan publik telah mendorong pengembangan aplikasi PLN Mobile untuk meningkatkan kepuasan pelanggan. Namun, rendahnya tingkat pengguna aktif menyoroti kebutuhan untuk mengeksplorasi faktor-faktor yang mempengaruhi penggunaan aplikasi yang berkelanjutan. Penelitian ini…
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Artikel Jurnal
Pengaruh Pendapatan, ROE, ROA, dan DER terhadap Kinerja Keuangan Perusahaan Logisitk Konvensional dan Teknologi yang Terdaftar di BEI Periode 2014-2023
Abstract In this study, the financial performance of corporations in the traditional and technology-driven logistics sectors listed on the Indonesia Stock Exchange (IDX) from 2014 to 2023 is examined based on revenue, return on equity (ROE), return on assets (ROA), and debt-to-equity ratio (DER)…
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Artikel Jurnal
Pengaruh Kualitas Layanan Digital (E-Servqual) Terhadap Kepuasan Pengguna Aplikasi M-Paspor (Studi Kasus Kantor Imigrasi Medan)
This study aims to analyze the effect of service quality in the M-Paspor application on user satisfaction at the Medan Immigration Office. Digital service quality plays a crucial role in supporting bureaucratic modernization and improving the quality of public services. This research employs a…
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Artikel Jurnal
Determinasi Career Readiness, Personal Branding, dan Etika Kerja terhadap Job Search Intention Mahasiswa Generasi Digital
This study aims to examine the determinants of job search intention in final-year college students through the roles of career readiness, personal branding, and work ethic. Tight competition in the job market demands that college graduates possess career readiness, a professional image, and a…
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Artikel Jurnal
Impact of Tax Burden, Firm Size, and Foreign Ownership on Transfer Pricing in Indonesia
The present research examines how tax burden, company size, and foreign ownership influence transfer pricing decisions in manufacturing firms registered on the Indonesia Stock Exchange between 2020 and 2024. Data analysis employed a quantitative method, processed using the Eviews 13 application…
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Artikel Jurnal
Business Fraud dan Pola Respon Manajemen Pada Sektor Jasa Konstruksi
This study aims to examine business fraud practices and management response patterns in the construction services sector, particularly in government projects in West Sumatra. Using a qualitative phenomenological approach, this study explores the perceptions of six construction services company…
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Artikel Jurnal
The Entrepreneurial Journey: Management Accounting as a Tool for Success in the Zimbabwean Business Landscape. A Literature Review
This literature review delves into the role of management accounting in fostering success within the entrepreneurial landscape of Zimbabwe. With its unique economic and business environment, Zimbabwe presents distinct challenges and opportunities for entrepreneurs. The review explores how…
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Artikel Jurnal
Analysis of Stock Price Behavior on Ex-Dividend Date in the Indonesian Stock Market: Case Study of Kompas100 Index Shares (Year 2018-2023)
This study aims to determine how the influence of Dividend Yield, Free float Percentage, Market Capitalization, and Volume affects Stock Price Changes on ex-dividend date. This research is quantitative descriptive research, the data analysis method used in this test is panel data regression…
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Artikel Jurnal
The Effect of Organizational Climate and Self-Efficacy on Organizational Citizenship Behavior (OCB) with Job Satisfaction as an Intervening Variable for Bappeda Employees in Payakumbuh City
Abstract This study aims to analyze and examine the effect of organizational climate, self-efficacy on Organizational Citizenship Behavior (OCB) with job satisfaction as an intervening variable in Bappeda employees in Payakumbuh City. This type of research is quantitative with a sample of 37…
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Artikel Jurnal
The Effect of Work Culture, Extrinsic Motivation on Employee Performance with Job Satisfaction as Intervening at the Payakumbuh City Transportation Office
This study aims to test and analyze the effect of work culture, extrinsic motivation on employee performance with job satisfaction as intervening at the Payakumbuh City Transportation Office. This type of research is explanatory research with quantitative research methods. The sample in this study…
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Artikel Jurnal
A Multi-Faceted Literature Review of Challenges in Iran’s Knowledge-Based ICT Firms
This review paper examines the multifaceted growth challenges faced by Knowledge-Based Firms (KBFs) operating in Information and Communication Technology (ICT) firms in Iran. Through a comprehensive analysis, the study identifies critical barriers across several domains, including financial…
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Artikel Jurnal
Pengembangan Keterampilan Wirausaha Perempuan dalam Mendukung Pariwisata Berkelanjutan di Pantai Lon Malang
Penelitian ini bertujuan untuk mengidentifikasi dan mengembangkan keterampilan wirausaha perempuan dalam mendukung pariwisata berkelanjutan di Pantai Lon Malang, Sampang, Madura. Dengan menggunakan pendekatan kualitatif melalui metode studi kasus, penelitian ini mengeksplorasi kondisi keterampilan…
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Artikel Jurnal
Students’ Donating Behaviors through the Online Charitable Crowdfunding: A S-O-R Approach
This study aims to determine behavior of donating by students at Universitas Andalas. The samples are selected using the convenience sampling method. The data obtained from 222 respondents will be analyzed using the PLS-SEM (SmartPLS). The main findings shows that female students tend to donate…
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Artikel Jurnal
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang
This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60…
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Artikel Jurnal
Kinerja Pegawai Ditinjau Dari Kompetensi, Kompensasi, Motivasi Kerja, dan Disiplin Kerja
The success of the hospital in providing the best and quality service to the community can be measured by the quality of the performance of its human resources. This is because human resources are an important element involved in the core activities of providing health services in a hospital. This…
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Artikel Jurnal
Pengaruh Penggunaan Quick Response Code Indonesian Standard (QRIS) Oleh UMKM Terhadap Pendapatan Usaha
QRIS is an aggregation of QR codes from several types of Penyelenggara Jasa Sistem Pembayaran (PJSP) using only one QR code (Bank Indonesia, 2020). QRIS is here to facilitate cashless payment transactions. But unfortunately, in using QRIS there are MDR and Settlement costs that are charged to UMKM…