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Asia Marketing Journal
Scopus
ISSN 2765-6500 · Korean Marketing Association · 670 artikel di indeks
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Artikel Jurnal
The Price of Expectation: How Luxury Consumers React to Quality Crises
This study investigated the mechanisms underlying consumer responses to quality crises in luxury brands and examined how these responses differ depending on consumers' prior luxury brand purchase experience. The findings indicated that stronger price-quality inferences led to elevated product…
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Artikel Jurnal
The Impact of Fear of Aging on Luxury Consumption Among Middle-Aged Women
This study investigates the relationship between fear of aging and luxury consumption behaviors among middle-aged women, focusing on the psychological and social dimensions of aging anxiety. Utilizing frameworks such as Objectification Theory and the Double Standard of Aging, the research explores…
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Artikel Jurnal
Social Exclusion Cues and Collective Action Motivation in Environmental Campaigns: The Buffering Role of Social Support
This study examines the influence of social exclusion cues on public engagement with environmental campaigns on social media, focusing on how such cues affect advertising attitudes and collective action motivation. Across two experimental studies, we investigated whether low engagement metrics…
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Artikel Jurnal
Can AI-Generated Ads With Future Predictions Drive Higher Donations Than Human-Created Ads?
The use of AI in generating ads offers benefits for NPOs, such as enhanced cost efficiency and personalized content. However, consumers often exhibit algorithm aversion when AI performs subjective tasks, like ad creation. According to mind perception theory, AI is seen as high in agency but low in…
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Artikel Jurnal
Uncovering App Activity Patterns Behind E-Commerce App Usage: An Explainable AI Framework
In today's competitive mobile ecosystem, understanding how general app activity influences e-commerce app usage is crucial for marketers. This study introduces an explainable AI (XAI) framework using SHapley Additive exPlanations (SHAP) to identify non-e-commerce apps associated with e-commerce app…
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Artikel Jurnal
From Emotions to Impulse: A Serial Mediation Approach in TikTok Live Commerce
Based on social exchange theory, this study investigates how interactions between influencers and followers during live streaming impact impulse buying behaviour. It explores how perceived influencer traits, namely authenticity, expertise, attractiveness, and homophily, influence trust, emotional…
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Artikel Jurnal
Ensouling Progressive Partnership Synergy in Marketing to Revive the Indonesian Furniture Industry
This study develops a partnership marketing model to improve collaboration between suppliers and resellers in Indonesia's furniture industry by introducing Progressive Partnership Synergy (PPS), which links partnership dynamics to sales growth. A quantitative survey of 240 small and medium…
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Artikel Jurnal
Price Endings of Online and Offline Retailers: Round and Just-Below Pricing
This study investigates and compares price-ending strategies employed by online and offline retailers. Analyzing 210,456 prices from retailers in US, South Korea, and China reveals significant differences in price-ending between online and offline retail formats. Online retailers exhibit a lower…
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Artikel Jurnal
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
This study uses stakeholder theory to investigate the impact of firms' ESG activities on performance, paying particular attention to the moderating roles of executive ESG compensation (the "carrot") and external ESG audits (the "stick"). Utilizing Thomson Reuters ESG data from 1,523 US firms over…
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Artikel Jurnal
Internal Public Relations Influence on Organizational Citizenship Behaviors: Integrating Social Identity Perspectives in Organizational Contexts
This study examined how internal public relations encourages employees to participate in organizational citizenship behaviors. Using a national survey of employees (N = 339), we tested a conceptual model that proposed linkages among dialogic internal communication, organizational social capital…
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Artikel Jurnal
Temporal Dynamics of Online Shopping: A Multidimensional Clustering Approach for Optimizing Time-Specific Advertising Strategies
This study clusters consumers according to their hourly online shopping consumption patterns and develops optimized advertising strategies that can be practically applied by companies. Specifically, we considered multidimensional variables related to consumers, including demographic…
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Artikel Jurnal
Does AI-Driven Empathy Work in Healthcare Marketing? The Impact of Cognitive and Affective Empathy in Chatbots and the Moderating Role of Illness Type
Recognizing the growing potential of AI-generated chatbots in healthcare and healthcare marketing, this study investigates how different types of chatbot-expressed empathy influence user responses in stigmatized versus non-stigmatized health contexts. Perceived authenticity is introduced as a key…
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Artikel Jurnal
Unpacking Virtual Influencer Persuasiveness: Effects of Social Attributes, Self-Congruence, and Attachment on Brand Attitude and Purchase Intention
As virtual influencers (VIs) increasingly function as prominent intermediaries in brand–consumer interactions, there is a critical need for systematic investigation into their impact on consumer behavior. This study empirically explores how specific attributes of VIs—competence, warmth, and…
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Artikel Jurnal
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response
With a growing integration of artificial intelligence (AI) into creative domains, understanding its impact on consumer responses remains a critical area of inquiry. This research examines how agent type (AI vs. human) and art type (fine art vs. art-infused product) influences consumer purchase…
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Artikel Jurnal
Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance
This study examines the impact of Distribution Strategy on SME performance, with Digital Marketing and Open Innovation as mediating variables. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were analyzed from 250 SMEs in Makassar, Indonesia. The results show that…
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Artikel Jurnal
Mitigating Appearance Threats: The Differential Effects of Compensatory Consumption on Self-Control
Appearance threats, arising from gaps between one’s appearance and societal beauty standards, weaken self-control the capacity to favor long-term goals over immediate impulses. This research explores how compensatory consumption mitigates these effects, focusing on type (within-domain vs…
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Artikel Jurnal
When and Why Managerial Responses Work: A Dual-Process Model of Linguistic Cues, Review Rating, and Usefulness
This research develops and empirically tests a contingency model explaining how specific linguistic characteristics of a firm's response to an online review influence the review's usefulness. We argue that the diagnostic value of different linguistic cues is contingent upon the reader's information…
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Artikel Jurnal
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
This study was designed to explore consumer motives for dupe consumption and to measure the influence of these identified motives on consumer satisfaction with dupe products and intention to sharing dupe products. Through a literature review and in-depth interviews, five key consumer motives were…
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Artikel Jurnal
How Does a Consumer’s Anticipated Happiness Influence Participation in Value Co-creation? : Focusing on Definition of Happiness
Value co-creation (VCC) is essential for a new product development, transforming ideas into collaboratively created value-in-use, particularly under Service-Dominant Logic (S-D Logic). Recognizing that consumers engage in VCC with the goal of achieving happiness, this study investigates how…
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Artikel Jurnal
The Impact of Sense of Power on Consumer Click-Through Intention Under AI Personalized Recommendation
This study investigates how consumers' sense of power influences their click-through intentions in AI-driven personalized recommendation systems. While prior research has explored personalized marketings impact on consumer behavior, the role of perceived power remains understudied. Through…