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Jurnal

مدیریت نوآوری و راهبردهای عملیاتی

ISSN 2783-1345 · Ayandegan Institute of Higher Education, Tonekabon, · 193 artikel di indeks

  1. Artikel Jurnal Teks lengkap

    Operational strategies of facial attractiveness role on trustworthiness and recruitment of the audit partner: A perceptual error test of the halo effect

    Azam Rezaeipour; Bahman Banimahd; Seyyed Hossein Hosseini dkk.

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 6 No. 4 · 2026 · Persia · DOAJ

    Purpose: Recruiting and hiring human resources with appropriate professional qualifications for audit firms is an important issue. Perceptual biases may influence this in employment-related decisions. One bias in attracting and hiring employees is the attractiveness of applicants' faces. Therefore…

  2. Artikel Jurnal Teks lengkap

    Proposing an implementation model for implementing geomarketing in service companies

    Ghasem Zarei; Mahdi Abdolazimi Heris; Sahar Hatami Maki

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 6 No. 4 · 2026 · Persia · DOAJ

    Purpose: The primary aim of this study is to propose a framework for implementing geomarketing in service companies. By identifying the antecedents, indicators, and outcomes of geomarketing implementation, this research seeks to offer a practical framework for leveraging spatial data in service…

  3. Artikel Jurnal Teks lengkap

    Pairs trading with machine learning in Tehran Stock Exchange

    Samira Asadian; Dariush Damoori; Hojjatollah Sadeqi

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 6 No. 4 · 2026 · Persia · DOAJ

    Purpose: A well-structured strategy can enhance trading efficiency. The interest of market participants in quantitative trading models has led to the increased use of statistical arbitrage strategies, including pairs trading, which involves two steps: identifying two securities (a pair) and…

  4. Artikel Jurnal Teks lengkap

    Value Co-creation: The role of managers in co-innovation of services in sports clubs

    Moslem Gholami; Mohsen Behnam; Seyyed Mohammad Kashef dkk.

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 6 No. 4 · 2026 · Persia · DOAJ

    Purpose: Service innovation is an important aspect of creating value for sports clubs. The purpose of this study was to identify the role of managers in service innovation in sports clubs.Methodology: The present study is applied in terms of its purpose, descriptive-survey method, field in terms of…

  5. Artikel Jurnal Teks lengkap

    Evaluating the efficiency of resilient supply chain using data envelopment analysis technique in the textile industry

    Iman Hosseiny Vajary; Mohammad Taleghani; Mansour Soufi dkk.

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 6 No. 4 · 2026 · Persia · DOAJ

    Purpose: This study initially identifies the pivotal criteria influencing the resilience of the textile industry's supply chain. Subsequently, data encompassing both desirable and undesirable inputs and outputs of the supply chain were meticulously gathered from several leading companies operating…

  6. Artikel Jurnal Teks lengkap

    Achieving fourth and fifth generation universities in agriculture with the emergence of artificial intelligence: An analysis of influential institutions

    Fatemeh Oskouhi; Mohammadreza Parsanejad

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 6 No. 4 · 2026 · Persia · DOAJ

    Purpose: This study examines the role of artificial intelligence in the transition to fourth and fifth-generation universities from a transformative perspective in higher education.Methodology: This foresight study employs a mixed research methodology to analyze actors. The statistical population…

  7. Artikel Jurnal Teks lengkap

    Ranking of Iranian provinces based on the development potential of knowledge-based companies using the VIKOR model

    Hasan Khatami; Gholamrez Godarzi; Amirhossein Hajiyan

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 6 No. 4 · 2026 · Persia · DOAJ

    Purpose: In recent decades, knowledge-based companies have been recognized as the driving force behind the knowledge economy and sustainable development. Despite the significant growth of these companies in Iran, the uneven distribution of resources and concentration of activities in a few specific…

  8. Artikel Jurnal Teks lengkap

    Identifying and ranking CSFs of HSE management in construction industry using OPA (A case study)

    Mahnaz Zarei; Mohsen Arsalan

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 1 · 2026 · Persia · DOAJ

    Purpose: This study aimed to identify and rank the Critical Success Factors (CSFs) in total Safety, Health, and Environmental Management (SHEM) within the construction industry of Fateh Sanat Kimia Company.Methodology: The research was applied in nature, with a descriptive-survey method used for…

  9. Artikel Jurnal Teks lengkap

    Enhancing judicial decision-making: Machine learning and operational strategies in predicting criminal case outcomes

    Reza Raefi; Ramin Safa; Seyed Ahmad Edalatpanah

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 1 · 2026 · Persia · DOAJ

    Purpose: The potential of artificial intelligence to enhance the accuracy of diagnosis and prediction is well established, yet its application in forensic sciences, particularly in Iran, has received limited attention. This study focuses on the role of machine learning in improving judicial…

  10. Artikel Jurnal Teks lengkap

    The causal model of circular supply chain in the petrochemical industry of Iran with the FDelphi-FDEMATEL approach

    Hassan Zeidi; Mohammad Reza Fathi; Mahsa Pishadar

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 1 · 2026 · Persia · DOAJ

    Purpose: The main objective of this paper is to identify the key dimensions and components influencing the recognition of success factors in the implementation of the circular supply chain in Iran's petrochemical industry.Methodology: The research method is mixed (qualitative and quantitative)…

  11. Artikel Jurnal Teks lengkap

    Investigating the moderating role of business performance in the relationship between fintech innovation and risk-taking

    Alireza Shirali; Mostafa Heidari Haratemeh

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 1 · 2026 · Persia · DOAJ

    Purpose: In the context of developing FinTech innovation, a commercial bank’s use of FinTech innovation can improve its risk management capability, thereby reducing its risk-taking. The present study aimed to investigate the moderating role of business performance in the relationship between…

  12. Artikel Jurnal Teks lengkap

    Analysis of smart supply chain components in the automotive industry

    Mojtaba Farrokh; Mahdieh Haghighat

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 1 · 2026 · Persia · DOAJ

    Purpose: This study aims to design and propose a localized framework for implementing a smart supply chain in Iran’s automotive industry. The framework integrates emerging technologies, such as the Internet of Things (IoT) and Artificial Intelligence (AI), to address the sector's specific needs…

  13. Artikel Jurnal Teks lengkap

    Operational strategies for supplier evaluation and selection with an integrated approach: Multi-criteria decision making, design of experiments, and fuzzy inference system

    Shahab Bayatzadeh; Maghsoud Amiri; Mohammadtaghi Taghavifard

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 1 · 2026 · Persia · DOAJ

    Purpose: Supplier selection is a complex and challenging process for steel companies due to the presence of multiple, diverse, and sometimes conflicting criteria. Given the direct impact of raw material quality on final product quality, selecting an appropriate supplier is critically important in…

  14. Artikel Jurnal Teks lengkap

    Identifying and ranking effective factors on the product lifetime extension regarding industry 4.0 approach (Studied case: Automotive parts manufacturing companies)

    Marjan khodaparast Nodehei; Mohammad Rahim Ramazanian; Mostafa Ebrahimpour Azbari

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 1 · 2026 · Persia · DOAJ

    Purpose: In today's competitive landscape, rapid technological advancements and changing market demands have made product lifetime optimization an undeniable necessity. Product Lifetime Extension (PLE) is recognized as a key concept in the field of production and operations, plays a vital role in…

  15. Artikel Jurnal Teks lengkap

    Identifying and screening the components of Blockchain-based technology transfer services with a digital transformation approach: A qualitative study using content analysis and the Delphi method

    Shapour Shiranifar; Sayyed Mohammadreza Davoodi; Saeid Aghasi

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 2 · 2026 · Persia · DOAJ

    Purpose: This study aimed to identify and validate the factors influencing the transfer of Blockchain-based services in the digital transformation process of banks. The present study seeks to answer the fundamental question of how a comprehensive framework can be designed to facilitate the…

  16. Artikel Jurnal Teks lengkap

    Identifying causal relationships and factors affecting interorganizational coordination in the implementation of national development programs using a fuzzy WINGS-ANP hybrid method

    Norbakhsh Askari; Mahdi Mortazavi; Mojtaba Kiaie

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 2 · 2026 · Persia · DOAJ

    Purpose: The purpose of this paper is to explore and identify the causal relationships and key factors influencing interorganizational coordination in the implementation of national development programs. Given the complexity and multiplicity of stakeholders in sectors such as agriculture and water…

  17. Artikel Jurnal Teks lengkap

    Explaining a framework for analyzing the drivers and barriers of implementing the fourth Industrial revolution (case study: Sarcheshmeh Copper Company)

    Ahmad Jafar Nezhad Chaghoushi; Shohreh Salar Karimi

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 2 · 2026 · Persia · DOAJ

    Purpose: This research aims to explain a framework for analyzing the obstacles and drivers of implementing the Fourth Industrial Revolution in the Sarcheshmeh Copper Complex.Methodology: The present study adopts a mixed-methods (quantitative–qualitative) approach. First, through a literature review…

  18. Artikel Jurnal Teks lengkap

    Modeling investment decisions under uncertainty in predicting efficiency score for investment by combining LSTM and data envelopment analysis

    Abolfazl Ghaderi

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 2 · 2026 · Persia · DOAJ

    Purpose: Managing uncertainty in investments is a fundamental challenge in financial decision-making. Investment always involves uncertainties that concern investors, making it necessary to accurately assess these uncertainties through appropriate methods. This study proposes an innovative hybrid…

  19. Artikel Jurnal Teks lengkap

    Innovation management and operational strategies in public administration: A model for implementing artificial intelligence in strategic decision-making

    Mohsen Arman; Davood Feiz; Abbasali Rastgar dkk.

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 2 · 2026 · Persia · DOAJ

    Purpose: The aim of this research is to design a conceptual model for the application of Artificial Intelligence (AI) in strategic decision-making within Iranian governmental organizations.Methodology: This is an applied research study, and from the perspective of its objective, it is exploratory…

  20. Artikel Jurnal Teks lengkap

    Investigating the innovative drivers of user satisfaction and continuance intention in digital food delivery platforms (A case study of snapfood in Tehran)

    Mohammad Javad Mahmoudi; Sona Sedghi

    مدیریت نوآوری و راهبردهای عملیاتی, Vol. 7 No. 2 · 2026 · Persia · DOAJ

    Purpose: This study aims to explain the role of performance expectancy on users' continuance intention towards online food delivery services (case study: Snappfood Tehran), considering the mediating role of user satisfaction.Methodology: This applied research used a descriptive survey method. Data…