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SEISENSE Business Review
ISSN 2788-7561 · Seisense · 53 artikel di indeks
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Artikel Jurnal
Corporate Social Responsibility as a Sustainable Marketing Tool to Enhance Brand Reputation and Customer Loyalty: Evidence from Ghana’s Beverage Industry
This study investigates the role of Corporate Social Responsibility (CSR) as a sustainable marketing tool for enhancing brand reputation and customer loyalty in Ghana's beverage industry, focusing on Awake Ghana Mineral Water as a case study. Using a quantitative cross-sectional design, structured…
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Artikel Jurnal
Effects of Tall Poppy Syndrome on Work Performance
This study investigated the effects of Tall Poppy Syndrome (TPS), a social attitude in which high achievers are resented by their peers in the workplace, on work performance indicators within a Philippine higher education institution. Using a multivariate regression analysis on data from 204…
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Artikel Jurnal
Mobile Phone Interaction and Impulse Buying in Indian Grocery Chains: An S-O-R Perspective on Emotional and Situational Factors
This study develops an impulse buying model by examining how non-shopping mobile phone use, emotional states, and situational factors affect impulse buying in Indian grocery stores, extending the S-O-R framework to include digital distractions. A mall intercept survey collected data via a…
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Artikel Jurnal
The Impact of Fuel Subsidy Removal and Foreign Exchange Harmonization on SMEs in Nigeria
This rapid systematic review synthesizes emerging evidence on the impact of Nigeria’s 2023 dual economic reforms, fuel subsidy removal, and foreign exchange harmonization on Small and Medium Enterprises (SMEs). Employing a PRISMA-guided methodology, we analyzed 32 academic, institutional, and…
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Artikel Jurnal
Strategic ESG Orientation and Financial Resilience in Emerging Markets
This study introduces a diagnostic ESG orientation typology (Strategic, Transitional, and Compliance) to demonstrate ESG orientation, which represents the extent to which ESG practices are internalized and institutionalized within the organization, beyond an ESG disclosure score. It then seeks to…
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Artikel Jurnal
The Role of Artificial Intelligence in Promoting Employee Workplace Green Behaviors: A Systematic Analysis
This systematic literature review explores the intersection of artificial intelligence (AI) and employee workplace green behaviors, examining how AI interventions can enhance sustainable practices in organizations. The paper addresses three primary research questions: (1) What role does AI play in…
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Artikel Jurnal
Ambidextrous Leadership as an Antecedent of Ambidextrous Innovation
The study explores the nexus between ambidextrous leadership and ambidextrous innovation (exploratory and exploitative innovation). The mediating role of psychological safety and job autonomy was assessed based on the leader-member exchange (LMX) and contingency theories. The researcher selected…
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Artikel Jurnal
Internal Controls and Financial Reporting Accuracy in Hotels: The Role of Management Commitment and Employee Training
This study examines the mediating role of management commitment and employee training in the relationship between internal control systems and financial reporting accuracy in the Ghanaian hotel sector. The study uses an exploratory quantitative research design and structured questionnaires to…
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Artikel Jurnal
Championing Resilience: Social Media Marketing as a Lifeline for COVID-19-Affected MSMEs
This research study explores the evolving perceptions of Micro, Small, and Medium Enterprise (MSME) owners regarding their business performance before and during the COVID-19 pandemic. It examines the impact of social media marketing as a critical tool for navigating disruption and sustaining…
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Artikel Jurnal
The Impact of ESG Scores on Financial Performance of Publicly Listed banks in the ASEAN Region
Sustainability has grown in popularity in recent years. As the environment and society demands for more sustainable growth from companies, it is interesting to know what motivates a company to engage in sustainable activities. Qualitative studies regarding this topic have laid down the framework…
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Artikel Jurnal
Human Resource Practices and Employee Retention: The Moderating Effect of Job Engagement
This study investigates the relationship between human resource management (HRM) practices and employee retention in Ghana's Information and Communication Technology (ICT) sector, emphasizing the moderating role of job engagement. High turnover rates in this sector pose significant challenges…
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Artikel Jurnal
Strategic Human Resource Management Practices as Antecedents of Employee Corporate Entrepreneurial Intensity
This study investigates the influence of training, performance appraisal, and rewards (SHRMPs) on corporate entrepreneurial intensity (CEI) in a Philippine medium-sized fintech firm and examines the moderating role of organizational culture (OC). Data from 68 managerial employees were analyzed…
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Artikel Jurnal
Job Insecurity And Job Disengagement Among Private Security Personnel: Moderated-Moderation Model
Mental health problems are on the rise in contemporary organizations largely due to frequent job insecurity among employees. Drawing from traditional stress theories, the study assesses work-family conflict as a mediator in the correlation between job insecurity and job disengagement. Additionally…
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Artikel Jurnal
A Cultural Context Approach to Leadership Effectiveness in Healthcare: Evidence from Ghana
This study investigates the relationship between leadership styles and employee performance within hospitals in the Effutu Municipality, Ghana. Targeting nurses, healthcare administrators, allied health professionals, and domestic staff from four purposefully selected hospitals, a sample size of…
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Artikel Jurnal
Beyond Clicks to Bricks: Studying the Impact of Webrooming on High-Involvement Appliance Purchases of Millennials
Webrooming is a two-part shopping process where consumers research online before purchasing in-store. Anchored in Icek Ajzen's Theory of Planned Behavior, this study explores the webrooming trend in the high-involvement appliance category, including items such as televisions, refrigerators…
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Artikel Jurnal
The Mediating Effects of Board Role Performance in the Relationship Between Board Capital and Survival of Financial Cooperatives in Uganda
Savings and Credit Cooperative Societies (SACCOs) in Uganda face persistent survival challenges, often associated with governance limitations and board effectiveness issues. This study investigates the association between board capital, which encompasses both human and social capital, and SACCO…
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Artikel Jurnal
Staff Commitment in Ugandan Public Universities: Does Servant Leadership Matter?
This study investigates how staff commitment in Uganda's public universities is impacted by servant leadership. In many organizational contexts, servant leadership a leadership philosophy that puts the needs of the team first and motivates leaders to serve their staff has been gaining traction…
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Artikel Jurnal
Insurance Companies’ Salesperson Lead Qualification Skills and Salesperson’s Performance: Mediating Role of Salesperson’s Adaptive Selling Behavior
Examining the role of salesperson adaptive selling behavior (SPASB) as a mediator in the relationship between salesperson lead qualification skills (SPLQS) and salesperson performance (SP) in Ugandan insurance firms was the main research objective. A positivistic, explanatory design, 346…
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Artikel Jurnal
Psychological Safety and Innovative Work Behavior: Does Socially Responsible Leadership Matter?
Purpose – The present study investigates the relationship between innovative work behavior (IWB) and socially responsible leadership (SRL). The role of psychological safety in this relationship is also further explored in this study. Design/methodology/approach – Data were gathered from Ugandan…
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Artikel Jurnal
Unearthing The Contribution of Ethical Orientation and Marketing Strategies in Catalyzing Usage of Locally Made Products: Insights from Sub-Saharan Africa
The purpose of this study is to unearth the contribution of ethical orientation and marketing strategies in catalyzing the usage of locally made products using empirical evidence from Sub-Saharan Africa. This study adopted a cross-sectional and quantitative approach. A self-administered…