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Journal of Business, Communication and Technology
ISSN 2791-3775 · Gulf College · 53 articles in the index
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Generative AI as a Collaborative Partner in Entrepreneurial Creativity: A Conceptual Framework
The rise of artificial intelligence (AI) has changed the face of entrepreneurship by reshaping how ideas are created and translated into new startups. Creativity has been a unique trait of human beings which sets us apart from machines and AI. This paper examines the role of generative AI (GenAI)…
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Improvement of Business Processes on Custom Clearance for International Logistics Companies
This study examines the improvement of customs clearance business processes for international logistics companies within the context of global supply chains. Inefficiencies in traditional customs clearance, characterized by bureaucratic delays, fragmented procedures, and limited technological…
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Does Personality Trump Financial Knowledge? Unraveling the Predictors of Cryptocurrency Investment
Drawing on the financial capability theory and the personality-investment fit theory, the study aims to examine the relative influence of financial knowledge and personality traits on university students’ cryptocurrency investment. Using the survey data from 460 university students aged between 19…
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Challenges and Opportunities of the Financial Service Industry in the Wake of the Fourth Industrial Revolution: A Systematic Review
The rapid integration of fourth industrial technologies to meet the demands of the evolving financial landscape and customer needs is fundamentally transforming the financial services industry, creating both significant opportunities for innovation and substantial challenges. In light of this…
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Introducing Magnitude Research: A Transformative Framework for Business Studies
Business research often emphasizes statistical measures, publication counts, and narrowly defined outcomes, which can obscure the broader effects of organizational practices and interventions. Despite methodological rigor, existing studies frequently provide limited insight into long-term…
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Machine Learning Impact on Modern Business Intelligence
The incorporation of machine learning (ML) approaches into business intelligence (BI) results in a great impact on fields that require predictive analysis, such as the real estate market. An accurate prediction of housing prices can provide benefits to stakeholders such as developers, investors…
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Attention-Driven Bidirectional LSTM Neural Network for Afaan Oromo Next Word Generation
Effective communication through digital platforms often faces issues like misspellings and inefficient typing. A next-word prediction system that suggests probable words can significantly enhance sentence construction, especially for Afaan Oromo - a Cushitic language spoken by over 41.7 million…
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Abnormal Audit Profits or Costs and Factors Affecting Audit Fees
Audit fees are considered important issues for the client and the auditors and a critical component of corporate governance in business environment. Abnormal audit profits or costs can signal underlying issues in audit quality, auditor independence, or financial health of the audited entity…
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Collaborative Advertisement Recommendation System Leveraging User Preferences, Geography, and Demographics
The increasing demand for personalized advertising based on user preferences is driving a surge in popularity. Social networks utilize millions of user’ data to suggest ads based on specific criteria. However, many of these ads can be uninteresting. This paper presents a collaborative advertisement…
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AI-Enabled Digital Marketing in Startups: A Systematic Review of Global Practices and Egyptian Implementation Challenges
This study systematically reviews global practices in AI-enabled digital marketing for startups and examines the implementation challenges faced by Egyptian entrepreneurs. By systematically reviewing 21 studies (2017–2023) from Scopus, Web of Science, and Science Direct, the research highlights how…
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AI as a Systemic Risk Amplifier in High-Frequency Trading: Presenting a Conceptual Regulatory Framework
Artificial Intelligence (AI) has changed how the financial market operates, particularly in High-Frequency Trading (HFT) and autonomous execution. While AI enhances liquidity, speed, and price discovery, it also causes new systemic vulnerabilities. This paper investigates how AI operates as a risk…
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Identification and Hierarchical Structuring of Factors Influencing the Adoption of Artificial Intelligence for Customer Behavior Prediction in Electronic Businesses
This paper focused on determining and ranking critical variables that influence the role of artificial intelligence (AI) in predicting consumer behavior in e-businesses. The statistical population consisted of 11 AI specialists in e-business, who were chosen on the basis of academic qualification…
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ICTs Utilization and Its Influence on Operational Performance of Manufacturing Enterprises
The adoption and utilization of information and communication technologies (ICTs) have reshaped the economic landscape of different economic sectors in many nations; thus, assessing the extent to which ICTs have been adopted and used in the Nigerian manufacturing sector is imperative for…
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Toward Effective Advertising: A Diagnostic Model for Business Communication
This study proposes a multilayer diagnostic paradigm for culturally attuned advertising to enhance managerial decision-making in international markets. Contemporary advertisements must balance operating globally and remaining authentic to local cultures while preventing cultural misalignment. This…
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A Study of GCC Economic Visions through Magnitude Thinking
The rapid economic and social transformations underway in the Gulf Cooperation Council (GCC) countries have made the development and assessment of national visions critically important for guiding sustainable futures. This study analyzes the national visions of the six GCC nations (Bahrain, Kuwait…
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A Structural Equation Modelling Analysis of Gamification’s Impact on Purchase Intention
Gamification has become a prevalent approach for appealing users and encouraging desired behaviours in many fields, comprising marketing, education, banking, healthcare, and numerous other fields. This paper explores in what way integrating gamified elements, such as Points, Badges, Rewards…
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The Rise of Thinking Machines: A Review of Artificial Intelligence in Contemporary Communication
Artificial intelligence (AI) capabilities in natural language processing are rapidly advancing and transforming communication practices across diverse contexts. This review provides a comprehensive analysis of AI's emerging roles in mediating and participating in direct communication to highlight…
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Place Branding in Finland: A Discourse Analysis of Municipal Slogans
The purpose of this multidisciplinary study is to investigate how municipalities position themselves in their slogans as unique places among competitors, namely other municipalities in their region or country. Empirically, discourse analysis was used to investigate the semantic features of…
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Exploring the Role of Artificial Intelligence in Digital Marketing Strategies
In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this…
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ChatGPT Practices: Finance and Banking Domain
This paper reviews the practice of ChatGPT in the field of finance and banking through a natural language processing (NLP) system developed by OpenAI. We also discuss applications of ChatGPT in finance and banking, such as the detection of fraud, risk management, forecasting and analysis of the…