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Falcons Journal of Advanced Research
ISSN 3079-3319 · Falcons EdTech (Private) Limited · 35 artikel di indeks
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Gendered Cultural Authenticity and the Politics of Belonging in Monica Ali's Brick Lane and Jean Kwok's Girl in Translation
This article examines the gendered production of cultural authenticity and belonging in Monica Ali's Brick Lane and Jean Kwok's Girl in Translation. Rather than treating diasporic identity as a stable negotiation between two intact cultures, the study reads authenticity as a social claim made…
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The Luxury Brand Dilution Paradox: Measuring the Relationship Between Influencer Marketing Frequency and Public Engagement Metrics on Global Instagram Profiles
Influencer marketing has become a major component of digital brand communication, yet its compatibility with luxury branding remains unsettled. Luxury brands traditionally derive value from scarcity, controlled access, symbolic distance, heritage, and exclusivity, whereas influencer marketing is…
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Parental Affection Buffers the Link Between Distal and Proximal Minority Stress Among Khwaja sira (Transgender) Adults in Pakistan
Minority stress theory proposes that external stigma-related stress can become psychologically consequential through proximal processes such as internalized stigma and negative expectations. This cross-sectional study examined whether parental affection weakens the association between distal and…
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Women’s Quest for Identity: A Comparative Study of Vikram Seth’s A Suitable Boy and Jane Austen’s Pride and Prejudice
The study examines how education and employment experiences are reshaping women’s gender identities and their understanding of marriage. Vikram Seth’s A Suitable Boy and Jane Austen’s Pride and Prejudice center on matrimonial issues that govern women’s lives. The study also investigates how gender…
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The Impact of Digital Infrastructure and AI Readiness on SME Dynamism
This study examined the impact of digital infrastructure and AI readiness on SME dynamism across 153 countries during 2010–2022. Using secondary panel data from the World Bank World Development Indicators, the study constructed a complete-case dataset of 1,571 country-year observations. SME…
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Modern Urdu Short Fiction: The Intellectual and Artistic Expression of Contemporary Human Crisis
This article explores how modern Urdu short fiction engages with the complex realities of contemporary life and represents them through a deeply human and artistic lens. It argues that the modern Urdu short story does not merely describe external events; rather, it interprets the inner condition of…
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A Linguistic Analysis of the Cosmetics Billboards in Bahawalpur
This study conducts a semiotic analysis of selected cosmetics billboard advertisements in Bahawalpur to explore the symbolic and semantic meanings embedded within their visual and textual elements. The primary objectives are to evaluate the semantic and symbolic meanings of cosmetics billboards…
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Sustainable Entrepreneurship in Emerging Economies: Scaling Circular Business Models for Global Impact
Growing environmental pressures, resource scarcity and increasing waste generation have made the search for economic models that could support sustainable development without compromising sustainable economic productivity more intense. Within this context, various concepts such as circular economy…
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Immunological Strategies Against Antimicrobial Resistance: Emerging Solutions in Veterinary and One Health Frameworks
The ever-increasing risk of antimicrobial resistance (AMR) is a major concern to worldwide health and veterinary medicine is a key factor in its growth and its solution. This chapter dwells on the cutting-edge immunological measures designed and implemented in the fight against AMR in animal…
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Urdu Sketch Writing: From Character Depiction to Social Awareness (In the Contemporary Context)
This research article explores Urdu sketch writing as an important prose genre that extends beyond the description of an individual and reflects wider social, cultural, intellectual, and moral realities. While its early features may be traced in Ghalib’s letters and Muhammad Hussain Azad’s…
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From Awareness to Action: Environmental Literacy and Pedagogical Depth in Punjab’s Secondary Level English Textbooks
This study examines how environmental literacy is represented and pedagogically developed in the Grade IX and Grade X English textbooks prescribed at the secondary level in Punjab, Pakistan. Using qualitative content analysis supported by descriptive quantitative analysis, the study coded 25…
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The Language of Emotion: A Corpus-Based Cognitive-Stylistic Analysis of Grief and Loss in Namwali Serpell’s The Furrows and Maggie O’Farrell’s Hamnet
Grief is an intensely subjective emotional experience whose abstract nature makes metaphor, embodiment, spatialization, and repetition central to its literary representation. This study investigates the linguistic and cognitive construction of grief and loss in Namwali Serpell’s The Furrows (2022)…
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Memory, Trauma, and the Death Drive: A Psychoanalytic Perspective on Never Let Me Go
This study applies psychoanalytic theory to Kazuo Ishiguro's novel "Never Let Me Go," focusing on the themes of memory, trauma, and the death drive. By examining the inner lives of the novel's cloned characters—Kathy, Tommy, and Ruth—this study explores how repressed knowledge of their…
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The Evolution of Leadership Styles in the Era of Hybrid Work Models
The emergence of hybrid work models has redefined workplace dynamics, requiring leaders to adapt their traditional approaches to effectively manage dispersed teams. This research examines the evolution of leadership styles in hybrid work environments, emphasizing the essential traits and strategies…
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Hybridity and Cultural Identity in Postcolonial English Literature: A Study of Pakistani English Fiction
Pakistani English fiction has emerged as a significant site for examining hybridity and cultural identity within postcolonial literary discourse. Formed in the wake of colonial modernity, Partition, migration, and global realignments after 9/11, this body of writing cannot be confined within a…
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Exploring the Motivational Factors Influencing Prospective Teachers’ Commitment to Teaching as a Career Choice
This study examined the motivational factors that influence prospective teachers’ commitment to teaching as a career choice. Drawing on Self-Determination Theory, Expectancy–Value Theory, and Social Cognitive Career Theory, the study investigated the relative roles of intrinsic, extrinsic, and…
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Industrialization and Class Struggle in Charles Dickens’ Hard Times: Literature as Social Critique
Industrial capitalism produced not only new machines and urban forms, but also new ways of classifying, disciplining, and imagining human beings. This article examines Hard Times as a concentrated literary critique of industrialization, focusing on how the novel renders class struggle legible…
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Gendered Language Use in English: A Corpus-Based Analysis of Workplace Communication
Gendered language use in professional contexts continues to shape how authority, expertise, collaboration, and inclusion are enacted in everyday organizational life. Workplace communication operates within structured institutional environments where linguistic choices are constrained by genre…
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Perceptions of Knowledge Transferability and Entrepreneurial Entry: The Role of Firm‐Initiated Turnover
Employees’ perceptions of knowledge transferability – whether they believe their skills and knowledge are useful outside their current firm – may critically shape career moves such as entrepreneurial entry. This study examines how these perceptions interact with firm-initiated turnover (involuntary…
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The Rise of Freelancing in Pakistan: Economic Impact on Employment, Income, and Development
Freelancing has emerged as a transformative dimension of Pakistan’s economy, redefining labor market participation and contributing significantly to foreign exchange earnings. This study examines the rise of freelancing in Pakistan, assessing its economic impact on employment, income, and…