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تحلیل تأثیر هویت برند و فرهنگ برند بر تصمیم‌گیری خرید با نقش میانجی ایجاد ارتباط عاطفی با مشتری و نقش تعدیلگری رسانه‌های اجتماعی
چکیده: امروزه، نیاز به بررسی عوامل گوناگون مؤثر بر تصمیم‌گیری خرید مصرف‌کنندگان احساس می‌شود. از این‌رو، این پژوهش با هدف تحلیل تأثیر هویت برند و فرهنگ برند بر تصمیم‌گیری خرید با نقش میانجی ایجاد ارتباط عاطفی با مشتری و نقش تعدیلگری رسانه‌های اجتماعی صورت گرفت. این پژوهش از نظر هدف، کاربردی و از…
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تحلیل بیبلیومتریک مسئولیت اجتماعی بانک ها با رویکرد توسعه پایدار
هدف از این مطالعه تحلیل بیبلیومتریک مسئولیت اجتماعی بانک ها با رویکرد توسعه پایدار است. داده ها از پایگاه داده لنز در بازه زمانی2024-1957 جمع آوری شده است که شامل مقالات علمی چاپ شده در مجلات ، کتاب ، فصل های کتاب و سایر اسناد علمی است. این مطالعه 2925 سند علمی را با استفاده از نرم افزارهای وی…
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شناسایی عوامل مؤثر بر ایفای نقش کانون‌های‌تفکر در سیاست‌گذاری با رویکرد فراترکیب
در سال‌های اخیر افزایش پیچیدگی مسائل عمومی و نیاز به تحلیل‌های مبتنی بر شواهد، کانون‌های‌تفکر را به تلاش برای ایفای نقش در سیاست‌گذاری سوق داده است؛ اما این تلاش به نتایج یکسانی نینجامیده و درنتیجه برخی اندیشکده‌ها در عرصه سیاست‌گذاری به بازیگرانی اثرگذار تبدیل‌شده‌اند، درحالی‌که برخی دیگر در حاشیه…
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Responses of Physiological Traits of Mung Bean (Vigna radiata L.) to Paclobutrazol Foliar Application under Drought Stress
IntroductionDrought stress is one of the most important abiotic factors limiting agricultural production in arid and semi-arid regions of the world. Water deficit disrupts physiological and metabolic processes in plants, leading to reduced growth, impaired photosynthesis, and decreased grain yield…
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Evaluation of Agronomic Value and Qualitative Indices of Forage Pea (Pisum sativum L.) Cultivars in Regions with Different Climatic Conditions in Iran
IntroductionGlobal agriculture confronts critical challenges driven by population growth and the scarcity of vital resources, particularly water and soil. In Iran, these pressures are exacerbated by climatic volatility and a reliance on imported protein inputs, rendering the adoption of resilient…
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Relative Yield, Sustainability Index and Comparative Advantage of Common bean (Phaseolus vulgaris L.) Cultivation in Iran
IntroductionThe concept of sustainability is mainly used as a measure of the temporal or spatial invariance of specific characteristics. Therefore, sustainability can be expressed as the stability of agricultural outputs, especially yield, over long periods of time or in different spatial…
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Effects of Transplants Age and Tray Cell Size on Growth of Chickpeas (Cicer arietinum L.)
IntroductionGiven the ongoing challenges of climate change and the increasing of shortages in water resources, there is an urgent need to reconsider conventional cropping systems. Promoting the cultivation of drought-tolerant and low water‑requiring crops such as legumes can substantially…
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Investigating the Effect of Humic Acid and Farmyard Manure on the Growth and Yield of Mung Bean (Vigna radiata L.) Landraces under the Climatic Conditions of Samangan-Afghanistan
IntroductionMung bean (Vigna radiata L.) belongs to the Fabaceae family and originates in Southeast Asia. It is widely cultivated worldwide, particularly in Asia, for human consumption, with annual production exceeding 4.5 million tons. Due to its high protein content, carbohydrates, dietary fiber…
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Evaluation of the Agro-Economic Efficiency of Faba Bean (Vicia faba L.) Genotypes as a Second Crop after Rice (Oryza sativa L.) in Guilan Region
IntroductionDespite having a high potential for paddy fields in Northern provinces, unfortunately, most of these paddy fields are left unused for about 7 months after rice (Oryza sativa L.) harvesting. The presence of fertile soils, a long growing season, and favorable environmental conditions…
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Evaluation of the Compatibility and Stability of Pinto Bean (Phaseolus vulgaris L.) Genotypes using AMMI and REML/BLUP Methods
IntroductionIn bean (Phaseolus vulgaris L.) breeding programs, the ultimate goal of researchers is to produce varieties with high yield potential to increase production in different environments. Due to the differences in the adaptability of genotypes in different environments, the yield of…
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Testing Value for Cultivation and Use (VCU) of "Sakar" Chickpea (Cicer arietinum L.) Variety Candidates for Commercialization
IntroductionChickpea (Cicer arietinum L.) is considered as a valuable legume crop that, in addition to having high nutritional value, is well adapted to rainfed farming conditions. Also, it is one of the most important crops in the semi-arid regions of the world, and is widely cultivated in Iran…
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Effect of Planting Date, and Mycorrhiza and Rhizobium Biofertilizers on some Agromorphological, Physiological and Seed Protein of Two Lentil (Lens culinaris L.) Cultivars
IntroductionLentil (Lens culinaris L.) is one of the most important plants in the legume family, which is of great importance in the nutritional system of human societies, especially in developing countries, due to the fact that they contain about 25% protein. In recent years, biofertilizers have…
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Effect of Humic Acid Application on Morphological Traits, Yield Components, and Seed Yield of Mung Bean (Vigna radiata L.) Cultivars
IntroductionMung bean (Vigna radiata L.) is a valuable legume crop whose seeds contain approximately 22-25% protein, 51% carbohydrates, 10% moisture, 4% minerals (including magnesium, potassium, manganese, copper, and zinc), 3% vitamins (particularly B-complex vitamins) as well as dietary fiber and…
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Effect of Salicylic Acid and Mycorrhiza on Morphophysiological Traits, Yield, and Nutrient Uptake of Two Rainfed Chickpea (Cicer arietinum L.) Cultivars in Lorestan, Iran
Introduction Chickpea (Cicer arietinum L.) is one of the most important rainfed legumes in the western regions of Iran; however, its production is severely constrained by late-season drought stress. Drought stress disrupts photosynthetic processes and reproductive growth by reducing the…
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Revival and Evaluation of the Traits of the Bean Germplasm Collection of the Khomein Bean (Phaseolus vulgaris L.) and Assessment of Their Sensitivity to the Two-Spotted Spider Mite (Tetranychus urticae)
Introduction Given the projected population of nine billion by the year 2050, and despite the increase in crop yields, concerns about food security still remain. Among various agricultural crops, legumes play a significant role in providing human food. These plants have high nutritional value and…
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Development of a model and ranking of key success factors for performance auditing using ISM and AHP-Based approaches
Purpose: This study aimed to develop a model and rank the key success factors of performance auditing based on the ISM and AHP approaches. Methodology: The current study adopts an inductive approach, using a mixed methodology that combines ISM- and AHP-based techniques. Data collection is both…
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Tax social capital modeling in the context of digital transformation in the Iranian tax system: A combination of grounded theory approaches and Random Forest algorithm
Purpose: This study aims to identify and explain the factors affecting tax social capital within the context of the digital transformation of Iran’s tax system. This research addresses the critical need to integrate modern technologies with social trust to establish a smart, transparent, and…
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Identifying indicators and components of audit organizational culture: A scientometric and research synthesis perspective
Purpose: The present study aims to identify and explain the indicators and components of organizational culture in auditing firms using a scientometric and research synthesis perspective. Methodology: The study is designed within a mixed-methods approach. The quantitative phase focuses on the…
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Identification of the factors affecting audit failure and the scope of resulting damages, and development of a proposed model
Purpose: This study aims to identify and explain the factors influencing audit failure, associated audit strategies, and consequences arising from this phenomenon. It also seeks to develop an integrated model to systematically identify and model the process through which audit failure occurs and…
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Investigating the effect of consult ability and risk-taking preferences on non-professional investors' financial decision-making: with an emphasis on the moderating role of uncertainty
Purpose: This study examines the effects of risk preferences and advice-taking behavior on the financial decision-making of non-professional investors, focusing on the moderating role of perceived epistemic and aleatory uncertainty. Methodology: This research is applied in purpose and adopts a…
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