32 results for "Metta Padmalia"
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Journal Article
THE STRATEGY OF ONLINE START-UP BUSINESS EXPANSION THROUGH POP-UP STORES INNOVATION
Entrepreneurial Marketing is a marketing activity conducted by small and medium-sized enterprises with an entrepreneurial approach. The Businessmen who able to respond market conditions quickly and anticipate market changes can be called an entrepreneurial marketer. It is very necessary, especially…
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Journal Article
ANALISIS PERBEDAAN PERSEPSI BUSINESS BRAND LINTAS GENERASI PADA ANGKATAN VIII “FAMILY BUSINESS UNIVERSITAS CIPUTRA”
Penelitian bertujuan untuk menganalisis perbedaan persepsi tiga dimensi family business brand (family firm identity, family firm image, dan family firm reputation) antara incumbent-keluarga, incumbent-non-keluarga, dan generasi penerus. Penelitian berikut diharapkan dapat memberikan pemahaman…
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Journal Article
Discriminant Analysis of E-Marketing Mix in Online Purchasing Decision and its Implication for Millenials Students Education
The study aims to analyze the variables of e-marketing mix (product, price, place, promotion, personalization, privacy, customer service, community, site, and sales promotion) that can differentiate consumer purchasing decisions from generation millenial and non-millenial. This study is expected to…
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Journal Article
Influence of Customer Experience on Customer Loyalty with Competitive Advantage as a Media Variable on Learnstuff Center
The purpose of this study is to examine how customer experience affects customer loyalty at Learnstuff.Center, using competitive advantage as a mediating variable. The study involved respondents selected through a census methodology and employed a quantitative approach with a survey method. The…
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Journal Article
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen
Produk Terang Bulan-Martabak 93 dalam bisnisnya menghadapi permasalahan terkait penjualan yang cenderung menurun. Penjualan pada periode September–Desember 2015 dan Januari– April 2016 cenderung mengalami penurunan. Oleh karena itu, usaha Terang Bulan-Martabak 93 perlu mencermati perilaku…
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Journal Article
The Analysis of Consumers’ Purchasing Factors on Boga Service Start-Up
This study aims to analyze the factors of consumer behavior in purchasing Empal Catering Bibik. The factors examined in this study are cultural factors, social factors, personal factors and psychological factors. The population in this study were consumers of Empal Catering Bibik. The sample size…
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Journal Article
ANALISIS WILLINGNESS TO PAY DAN PENGARUH VARIABEL PENDAPATAN, JUMLAH TANGGUNGAN RUMAH TANGGA, USIA, AKSES KE SEKOLAH TERHADAP PEMILIHAN SERTA PENGEMBANGAN STRATEGI PENGELOLAAN SEKOLAH
The purpose of this study is to estimate and analyze the willingness to pay and fax tor the factors that affect the willingness to pay at High School in the of Semarang. The method used is Contingent Valuation Method (CVM) and multiple linear regression analysis. The number of samples in this study…
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Journal Article
FAKTOR-FAKTOR YANG MEMPENGARUHI INTENSI ENTREPRENEURIAL PADA SISWA DAN MAHASISWA DI SURABAYA
This study aims to look at the early stages of the birth of a business or at the stage of conception and preparation. Specifically, the purpose of this study is to develop and test empirically the determinants of entrepreneurial intentions using entrepreneur characteristic variables such as age…
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Journal Article
Pengaruh Inovasi dan Kualitas Layanan terhadap Loyalitas Konsumen Terang Bulan – Martabak 93
Penelitian ini bertujuan untuk mengetahui pengaruh inovasi dan kualitas layanan terhadap loyalitas konsumen Terang Bulan – Martabak 93. Jenis penelitian yang digunakan adalah penelitian eksplanatori. Sampel yang dipilih pada penelitian ini adalah konsumen Terang Bulan – Martabak 93 sebanyak 70…
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Journal Article
THE IMPLEMENTATION OF MARKETING 3.0 TO MSMES IN SURABAYA CITY
The role of Micro, Small and Medium Enterprises (SMEs) is very important as an economic force to countries, especially developing countries like Indonesia. However, the role of the government is still ineffective to support SMEs. As a result, they cannot grow optimally. As one of the economic…
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Journal Article
The Influence of Entrepreneurship and Career Planning in the Regeneration of Dentist Family Businesses in Indonesia
Background: Many children of parents working in the healthcare industry tend to pursue the same profession as their parents or family members. Dentistry is one of the medical professions often passed down to the next generation, as children grow up observing their parents, close relatives, or role…
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Journal Article
PENGARUH BRAND AWARENESS, KUALITAS PRODUK, DAN HARGA TERHADAP REPURCHASE INTENTION PRODUK GOLDEN FLOWER
Penelitian ini memiliki tujuan mengetahui pengaruh dari Brand Awareness terhadap Kepuasan Konsumen, Kualitas Produk terhadap Kepuasan Konsumen, Harga terhadap Kepuasan Konsumen, dan Kepuasan Konsumen terhadap Repurchase Intention dari produk beras “Golden Flower”. Metode penelitian yang digunakan…
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Journal Article
PENGARUH PRICE PERCEPTION, SALES PROMOTION DAN PRODUCT QUALITY TERHADAP IMPULSE BUYING SKINCARE PRODUCT KONSUMEN PENGGUNA E - COMMERCE SHOPEE GENERASI Z DENGAN SHOPPING LIFESTYLE SEBAGAI MEDIASI
Sales promotion on impulsive buying, product quality on impulsive buying, sales promotion on shopping lifestyle, shopping lifestyle on impulsive buying, and sales promotion on impulsive buying mediated by shopping lifestyle are the subjects of this study. As independent variables, perceived price…
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Journal Article
Desain Triangulasi Konkuren dalam Menganalisis Model 3I Marketing 3.0 sebagai Entrepreneurial Marketing Usaha Mikro Kecil Menengah Menghadapi Masyarakat Ekonomi ASEAN
Entrepreneurial Marketing is a marketing activity by small and medium enterprises (SMEs) that uses an entrepreneurial approach. Currently, government still pays less attention to the implementation of SMEs’ entrepreneurial marketing. Yet, as the backbone of Indonesian economy, SMEs can play an…
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Journal Article
Identifikasi Peranan Orang Tua Wirausaha Dalam Pembentukan Karakter Entrepreneurial Spirit Dan Keberlangsungan Business Project Mahasiswa Universitas Ciputra
This study aims to know whether the character of the entrepreneurial spirit of Ciputra University students which is expected to be the factor in being a successful enterprenour in the future, is influenced by parent who has a career as an independent enterprenour. The population of the study is…
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Journal Article
Analisa Dampak Manajemen Rantai Nilai dalam Masa Pandemi Covid pada Kinerja Perusahaan (Studi pada Perusahaan Keluarga Sektor Manufaktur di Jawa Timur)
Abstrak Aktivitas dalam rantai pasok memang tidak dapat dihindari dari risiko terjadinya gangguan dari berbagai faktor. Pandemi COVID-19 merupakan salah satu faktor yang mengganggu aktivitas rantai pasok dalam perusahaan, khususnya pada sektor manufaktur. Penelitian ini menganalisis pengaruh…
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Journal Article
The Macak–Manak–Masak Philosophy: Is It Still Relevant in Determining Succession in Family Businesses in Tulungagung?
This study aims to discuss the relevance of the Javanese cultural values of macak, manak, and masak in the process of family business succession to female successors. This study departs from the assumption that this philosophy still limits women’s roles to the domestic sphere, especially in the…
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Journal Article
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN SURYA NALENDRA SEJAHTERA TOURS & TRAVEL
Bertahannya suatu perusahaan travel dalam persaingan dapat dilihat dari kemampuannya untuk menciptakan kepuasan pelanggannya. Salah satu perusahaan yang bergerak di bidang travel adalah Surya Nalendra Sejahtera Tours & Travel. Surya Nalendra Sejahtera Tours & Travel memiliki keinginan untuk…
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Journal Article
PEMEDIASIAN KEPUASAN KONSUMEN PADA PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP MINAT BELI ULANG PERUSAHAAN SINAR KARYA PEMENANG
Sinar Karya Pemenang merupakan sebuah perusahaan yang bergerak di bidang jasa percetakan sablon. Sinar Karya Pemenang memiliki permasalahan pada harga dan kualitas layanan. Tujuan penelitian ini adalah untuk mengetahui kepuasan konsumen sebagai variabel mediasi melalui variabel kualitas layanan dan…
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Journal Article
PENGARUH KUALITAS LAYANAN DAN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FRUITZEE DI YOGYAKARTA
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan advertising terhadap keputusan pembelian konsumen Fruitzee di Yogyakarta dengan menggunakan pendekatan kuantitatif. Populasi yang digunakan adalah konsumen yang telah membeli produk Fruitzee dengan teknik pengambilan sampel…