2 results for "Sumera Memon"
Showing 1–2 · 0.11 seconds · RSS
-
Journal Article
Investigating the Quality of Data Using Situated Learning Theory and Communication Mediation Model: PLS-SEM Approach to Estimate the Reliability and Validity of the Constructs.
This article examines the reliability of the instruments by using Partial Least Squares PLS and determined the convergent validity and discriminant validity of the latent variable under study. Specifically, the suggestion for applying PLS-SEM in media and communication studies has followed to prove…
-
Journal Article
Cognitive Effects of Fashion Brand Advertisements on Consumer Perception and Decision-Making Behavior An Experiential Learning Approach
The prime motive of companies before marketing their products or services is to discover the preferences and buying behaviors of their clients and prospects. This psychological mechanism is correlated with cognitive learning, which can be defined here as an executive mental process that shapes…