3 results for "Visar Rrustemi"
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Journal Article
The impact of social media activities on raising brand awareness during the COVID-19 pandemic: the case of fashion industry in Kosovo
The aim of this research is to identify social media activities that affect the increase of brand awareness in the fashion industry in Kosovo. The research considers five different social media activities (advertising, influencers, sharing, entertainment, and interaction), and to the best knowledge…
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Journal Article
Bricoleur mindset in sales: Empowering trade fair performance
A significant advantage in a constantly evolving trade fair environment is the bricoleur mind set. This is particularly relevant for a company deserving to participate in a trade fair but face challenges such as intense competition, resource allocation problems, and the need for adaptability. This…
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Journal Article
Social media in use: A uses and gratifications approach
Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and…