14 hasil untuk "Angga Febrian"
Menampilkan 1–14 · 0,37 detik · RSS
-
Artikel Jurnal Teks lengkap
The role of social presence in moderating the impact of artificial intelligence on perceived value in social commerce
PurposeThis study aims to explore, confirm and verify the use of artificial intelligence (AI) in social commerce to influence perceived value. This model proposes social presence as a moderator between perceived value and satisfaction.Design/methodology/approachThis study employed a deductive…
-
Artikel Jurnal
The Role of Artificial Intellegence in Increasing E-Commerce Brand Equity
The main objective of this research is to determine the influence of artificial intelligence on e-commerce consumers' purchasing intentions. In addition, this research studies the mediating role of brand equity and the moderating variable brand credibility, which is still limited to e-commerce…
-
Artikel Jurnal
Increasing customer equity through social media content and engagement
Objective: The objective of the article is to investigate the impact of social media content on engagement and customer equity. The moderating role of the customer relationship is also analyzed. The purpose of this research was to find out the types of content that can increase engagement and…
-
Artikel Jurnal
BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR’S ROLE
Celebrity endorsement is a form of marketing communication done both online and offline as it creates a positive brand attitude. However, its effectiveness in influencing customers’ purchase decision needs to be considered. This quantitative research took the sample from 249 respondents who…
-
Artikel Jurnal
Investigating The Antecedents of Consumer Brand Engagement to Luxury Brands on Social Media
The purpose of this study is to analyze the antecedent consumer involvement and brand self expressiveness and brand community identification of the three dimensions of consumer brand engagement (CBE) (cognitive, emotional, behavior) in the luxury brand on social media. The data was collected…
-
Artikel Jurnal
The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture
The digital era, which increasingly becomes massive in people’s lives, impacts the traditional sales methods. E-commerce companies compete in winning the competition to create superior customer value. An effective and efficient marketing strategy is needed that can influence customer purchase…
-
Artikel Jurnal
Analisis Pengaruh Ekuitas Merek pada Kepuasan dan Keterlibatan Pelanggan yang Berimplikasi pada Niat Pembelian di E-Commerce
Semakin banyaknya persaingan pada penyedia layanan belanja online e-commerce, membuat perusahaan harus mempunyai keunggulan yang lebih dibandingkan dengan kompetitor sejenis. Strategi yang dapat dilakukan salah satunya adalah meningkatkan ekuitas merek perusahaan yang dapat memberikan nilai lebih…
-
Artikel Jurnal
Artificial intelligence in e-commerce: The moderating roles of consumer habits and security issues on purchase intention
Objective: This study aims to analyse the influence of artificial intelligence (AI) technology use on perceived ease of use, perceived usefulness, and purchase intentions in e-commerce, considering the moderating roles of consumer habits and security issues. Research Design & Methods: We employed…
-
Artikel Jurnal
Pemanfaatan Literasi Digital dalam Pengelolaan Keuangan dan Pemasaran Pelaku Usaha Ibu Rumah Tangga di Lampung
Era digitalisasi membuat proses bisnis menjadi semakin mudah. Namun tantangannya adalah tidak semua pelaku usaha memahami dan memiliki ketrampilan dalam memanfaatkan teknologi digital tersebut ke dalam proses bisnis mereka. Maka dibutuhkannya pelatihan yang berkaitan dengan literasi digital dalam…
-
Artikel Jurnal
Increasing the Number of Santri at Khadijah Boarding School through Digital Marketing
Banyaknya Pondok Pesantren di Indonesia menjadi tantangan tesendiri bagi pengelola pondok pesantren untuk terus meningkatkan mutu pendidikannya agar dapat menjaga keberlangsungan hidup. Salah satunya adalah meningkatkan jumlah santri dengan tidak hanya mengandalkan dari calon santri dilingkungan…
-
Artikel Jurnal
Destination Service Quality and Destination Image To Enhance Revisit Intention: Role of Perceive Risk in Post-Covid-19 Era
Background: The tourism industry has made an important contribution to the economy and society in various countries, including Indonesia. Purpose: The purpose of this study is to examine Destination Service Quality (DSQ) on Destination image and the revisit intention of tourists. By exploring and…
-
Artikel Jurnal
The Role of Social Media Activities to Enhance Brand Equity
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that can improve brand image and brand awareness. The…
-
Artikel Jurnal
Pemasaran digital dengan memanfaatkan landing page pada perusahaan start-up
The increasing use of social media such as Instagram and Facebook can be utilized to reach a wider and more targeted consumer by creating the right content organically (free of charge), and doing paid advertising on these platforms. However, his lack of knowledge about how to make real content and…
-
Artikel Jurnal Teks lengkap
THE ROLE OF ARTIFICIAL INTELLIGENCE: INCREASING ECOMMERCE PURCHASE INTENTIONS IN INDONESIA
This essay aims to illustrate the significance of artificial intelligence in online shopping. This article will examine and discuss the significance of artificial intelligence for e-commerce using the Theory of Planned Behavior (TPB) framework. The goal of this essay is to present a deeper and more…