11 results for "Syed Muhammad Fahim"
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Journal Article
The influence of high-quality workplace relational systems and mindfulness on employee work engagement at the time of crises
Workplace relational systems move the organizational processes therefore, the influence on employee work behavior is inevitable. Drawing on the relational systems and broaden & build theory, this study aimed to examine the impact of high-quality workplace relational systems and trait of mindfulness…
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Journal Article
Corporate voices, sustainable choices: how generation Y shapes the future of ethical business and environmental responsibility
This study examines how generation Y engages with sustainable consumption, focusing on the impact of corporate communication and green promotion through the lens of Social Practice Theory (SPT). Unlike the Theory of Planned Behavior, which focuses on individual intention, SPT incorporates broader…
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Journal Article
Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature
This study consolidates existing literature through a systematic review to develop a comprehensive conceptual framework. This study followed Pollock and Berge’s (2018) six-stage systematic review methods to achieve the aims. We conducted a bibliometric and content analysis using 48 articles from…
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Journal Article
Factors Affecting Customer Satisfaction: A Case Study of Food Panda
Purpose: The purpose of this study is to investigate the impact of service quality and social media marketing on customer satisfaction, mediating through the brand image of the food panda. This study also aims to examine the moderating role of the price on the relationship between the brand image…
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Journal Article
E-Commerce: The Mantra of Urban Centers
The research done in this paper is done to analyze the effects of different variables on Customer’s loyalty in the e-commerce business. As the act of shopping is digitalized and more and more stores shift their business towards online shopping, the e-commerce industry thrives. The intricacies of…
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Journal Article
Destination brand personality as a bridge between destination intellectual capital and sustainable behavior
Abstract Purpose This study aims to assess the influence of perceived destination intellectual capital on tourists’ pro-sustainable behavior, with destination personality as a mediator and the ascription of responsibility as a moderator, drawing on situated cognition theory and norm activation…
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Journal Article
Navigating play: gaming experience and ad avoidance of in-game mobile ads
Abstract Game users generally avoid advertisements placed in the game environment because of the distraction created. However, game developers and advertisers aim toward the higher acceptance of ads. Such a situation creates a dichotomy of interests among the stakeholders. This study aims to…
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Journal Article
Consumer's satisfaction with community pharmacies in Sindh, Pakistan
Objective: The present research is the first comprehensive cross-sectional study of consumer satisfaction with community pharmacies in Sindh, Pakistan. Moreover, the study has also designed a nonorder theoretical model for consumer satisfaction with community pharmacies. Methods: This is a…
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Journal Article
From diversity rhetoric to strategic inclusion: a narrative review of corporate practices, ethnic minority employment, and SDG 8 and SDG 10
Abstract This narrative–integrative review examines the persistent gap between corporate diversity rhetoric and substantive inclusion outcomes, with a focus on ethnic minority employment and the alignment of corporate practices with Sustainable Development Goals (SDG) 8 (Decent Work and Economic…
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Journal Article
Influence of Organizational culture & Intellectual Capital on Business Performance in in Textile Industry of Pakistan
This paper aims to find out the extent to which organizational culture and intellectual capital influence the textile industry’s business performance in Pakistan. The study uses causal and explanatory research design. Several 200 textile industry employees participated in this survey, selected as…